why page speed isn’t enough

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WHY PAGE SPEED ISN’T ENOUGH Tim Morrow Velocity Europe 2012 Betfair’s Performance Journey

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Why Page speed isn’t enough. Betfair’s Performance Journey. Tim Morrow Velocity Europe 2012 . £ 63m traded 2012 US Open Tennis. £1bn traded Euro 2012. Traded volumes. “Its slower and harder to place bets in EVERY way”. “I am finding the new site very slow to place bets”. - PowerPoint PPT Presentation

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Page 1: Why Page speed isn’t enough

WHY PAGE SPEED ISN’T ENOUGHTim MorrowVelocity Europe 2012

Betfair’s Performance Journey

Page 2: Why Page speed isn’t enough
Page 3: Why Page speed isn’t enough

£1bn traded Euro

2012

£63m traded 2012

US Open Tennis

TRADED VOLUMES

Page 4: Why Page speed isn’t enough
Page 5: Why Page speed isn’t enough
Page 6: Why Page speed isn’t enough

CUSTOMER FEEDBACK“Its slower and harder to place bets in EVERY

way”“I am finding the new site very slow to place bets”

“I can complete this much quicker on the old site with

fewer key strokes”

Page 7: Why Page speed isn’t enough
Page 8: Why Page speed isn’t enough

UNDERSTANDING OUR CUSTOMERS

Page 9: Why Page speed isn’t enough

High ValueLow Value

High ValueLow Value

Visitors Transactions

CUSTOMER SEGMENTS

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TASK COMPLETION

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EXAMPLE TASK

0.00

5.00

10.00

15.00

20.00

25.00

30.00

Old SiteNew Site

1 2 3 4 5 60.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

Old SiteNew Site

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IMPROVEMENTS

0.00

5000.00

10000.00

15000.00

20000.00

25000.00

30000.00

Old Site New Site

ms

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REAL CUSTOMER JOURNEYS

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CUSTOMER BEHAVIOUR

+30% pages

+80%time on site

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Page 16: Why Page speed isn’t enough
Page 17: Why Page speed isn’t enough

SO WHAT HAVE LEARNED?

Page 18: Why Page speed isn’t enough

KNOW YOUR CUSTOMERSUnderstand how your most valuable customers interact with your site

Page 19: Why Page speed isn’t enough

PAGE SPEED ISN’T ENOUGHMeasure what matters for the customers that matter

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YOU TRULY DO GET WHAT YOU MEASURE

Page 21: Why Page speed isn’t enough

THANK YOU@timmorrow

http://betfair.jobs/