why api management is not enough
DESCRIPTION
API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new web development based on an API-first strategy, APIs are no longer just a way to power a company's developer program, they're the connective tissue that powers all the interactions with customers and partners across an extended value chain. Join Ed Anuff and Dilshad Simons to learn the profound technical and business implications of this shifted landscape and to discuss API Management, its shortcomings, recent advances, and real-world deployments. We will discuss: - How enterprise APIs create new channels, unlock value of data, and fuel innovation - The benefits of structuring your development around an API-first platform strategy - Getting a full 360-view across all your channels of interaction by tying your analytics and business intelligence directly into your API-tierTRANSCRIPT
API Managementis not Enough
@edanuffEd Anuff
@apimorphosisDilshad Simons
youtube.com/apigee
slideshare.com/apigee
community.apigee.com
Agenda
• Open APIs• Mobile apps• API first• What is next
CC-BY-SA
Open API Era
• Create an ecosystem for innovation
• Open APIs to developers
• Build a developer community
CC-BY-SA
2009
CC-BY-SA
2009
CC-BY-SA
2009
CC-BY-SA
2009
2010
CC-BY-SA
Apigee’s AdviceEngagement• Building community• Creating and distributing content• Communication with developers and partners
Experience• Helping developers build faster and more easily• Tools and support• Access to information
Awareness• Reaching developer audiences• Driving awareness and traffic
2010
CC-BY-SA
Analytics
Developers API Team
Developer Portal
GatewayAPIsApps
Apigee API Management
2010
CC-BY-SA
Developer Portal
CC-BY-SA
API Metrics
Ops
What is the response time per request?
Do I need to allocate more resources at peak times?
Visibility for all stakeholders
How is my API adoption?
How can I improve my API?
Product ManagerApp Developer
How are the APIs my app uses performing?
How is my app adhering to API terms of use?
CC-BY-SA
Mobile App Era
• Mobile creates new market opportunity
• APIs connect app development teams to IT services
• APIs shift from open-first to internal-first as applications catch up with services
CC-BY-SA
CC-BY-SA
CC-BY-SA
CC-BY-SA
Use Case Design Pattern
Identity Social Graph
Show what’s happening Activity Stream
Show what’s nearby Location as context
Alert me! Push notifications
Share info or state across devices
Multipoint sync
Access a service remotely
The untrusted client
CC-BY-SA
CC-BY-SA
CC-BY-SA
CC-BY-SA
https://blog.apigee.com/detail/why_apis_anatomy_of_an_internal_api_initiative
Apigee Product2012
CC-BY-SA
CC-BY-SA
CC-BY-SA
https://blog.apigee.com/apigee_acquires_instaops_embracing_the_apps_everywhere_world
Apps, apps, and more apps
RedBox CheezBurger Nike Samtrafiken Walgreens
Financial Times
Citrix GTM Telefonica TuMe
Chegg
Cars.com
HCSC
RepairCenter
Home Depot GM OnStar
Disney TargetBlockbuster
SocialTagg
Nest
Love PowerUP
GramCentral
Party LIst SpartanApp RocketLawyer
Panasonic PrintWare LYCL.Inc
Hikebike
CokeEarth Networks CVSKohl’s
Staple’s
Kaiser
Sears
2000 Today
SmartPhone
PartnerIntegration
MobileDevice
Connected Car
Internet TV Innovation
DVR
Web App
Gaming Console
Website
Tablet
Your Company
2006
The App Economy
CC-BY-SA
API-first Era
• Omni-channel becomes real
• New role - Chief Digital Officer
• APIs become the digital channel
CC-BY-SA
CC-BY-SA
CC-BY-SA
CC-BY-SA
https://blog.apigee.com/detail/in_search_of_cdos
The New Infrastructure
Web
Point of Sale
Partner
Mobile
ESB, SOA,App Servers,Databases
Apps DataAPIs
• API adaptations needed for apps
• Enable developers for business
• Security for app-to-API• App and behavior analytics
• APIs architected for abstraction
• Enable developers for API use• Security for API-to-backend• API Analytics
App Consumption API Exposure
API, App & Analytics Infrastructure
Analytics
API Management
DeveloperUser APIApp API Team Backend
What’s Next?
Digital Intelligence Era• Every enterprise is a digital platform
• Multi API provider ecosystems become real
• Digital platforms become adaptive systems
CC-BY-SA
Wearable Electronic
s
Partner Integratio
n
Tablets
Gaming Consoles
Smart Appliances
Smart Sensors
Smart phones
Connected Cars
Web
Kiosks
Enterpris
e DataAP
I AP
I
From Digital Channels to Digital Intelligence
CC-BY-SA
API Management is not Enough
Think beyond developer portals and access keys
Think beyond apps vs web
Think beyond calling APIs
Think API first
CC-BY-SA
Questions?
@edanuffEd Anuff
@apimorphosisDilshad Simons
Thank you!