Human Behavior effect on the Environment

Susan McKee

Susan McKee

PSY/460

Environmental Psychology

March 1, 2014

Steve Northam

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Introduction

What We Do Makes a Difference

Environmental Cues Shapes

Behavior

Cross-norm Inhibition Effect

Modifying Behavior to Increase

Sustainability

Social Norms Influence Behavior

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Environmental Cues shapes Behavior

Clues influence strength of goals

Goal Framing Theory

Normative goals: Behaving Approximately

Gains Goals : Doing better

Hedonic Goal: Feeling Better

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Environmental Cues shapes Behavior

Cross-norm Inhibition effect

Reversal effect of prohibition signs

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Disrespected Norm Increases Other Violations

Social Norms Influence Behaviors

Creating Norms

Make Sustainable Behavior the Social Default

Injunctive Norms

Descriptive Norms

Social Norms and Beliefs about the Environment

Limiting Negative Environmental Impact

Personal Interest vs. Public Good

Make Hidden Information Visible

Social Dilemmas

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Modifying Behavior to Increase Sustainability

Communication Raises the Cooperation Rate

Increase Response Efficacy

Decrease Environmental and Social Uncertainty

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Decrease Damage to the Environment

Modifying Behavior to Increase Sustainability

Creating Good Habits

Breaking Bad Habits

Intervention to Change Routine Behaviors

Using Habits to Modify Behaviors

Solution One

Increase Green Spaces

Plants Trees

Natural Paths for Biking and Walking

Corner Parks

Home Gardens

Solution TwoTeaching the 3 Rs

Recycle, Reuse and Reduce

Less is MoreReuse, Donate and Repair Items

Recycle

Conclusion

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References• Albuquerque Public Schools. (2014). Retrieved from http://www.aps.edu/energy-conservation/energy-

facts

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• Haq, S. M. A. (2011). Urban green spaces and an integrative approach to sustainable environment. Journal of Environmental Protection, 2(5), 601-608. Retrieved from http://search.proquest.com/docview/892989441?accountid=458

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• Scannell, L., & Gifford, R. (2010, September). The relations between natural and civic place attachment and pro-environmental behavior. Journal of Environmental Psychology, 30(3), 289-297. Retrieved from http://dx.doi.org/10.1016/j.jenvp.2010.01.010

• Steg, L. (2013). Environmental psychology: An introduction. Hoboken, NJ: Wiley-Blackwell.

• Vandenbergh, M. P. (2005). ORDER WITHOUT SOCIAL NORMS: HOW PERSONAL NORM ACTIVATION CAN PROTECT THE ENVIRONMENT. Northwestern University Law Review, 99(3), 1101-1166. Retrieved from http://search.proquest.com/docview/233369151?accountid=458

Modifying Behavior to increase Sustainability

Changing the Urban Environment

Decrease Damage to the Environment

Emphasize Personal Relevance

Image from:http://www.theguardian.com/environment/2013/jun/30/stephen-emmott-ten-billion

Environmental Cues shapes Behavior

Cross-norm Inhibition effect

Reversal effect of prohibition signs

Violating rule may signal power

Image from: http://www.yurtopic.com/society/legal/ignored-road-signs.html

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