hub spot linkedin-inbound-marketing-9-12-12
TRANSCRIPT
Inbound Marketing and the Future of Real-time and Social
Rebecca CorlissHead of Content and Social MediaHubSpot
RebeccaCorliss
Head of Social and Content@HubSpot
@repcor
Key QuestionsWhat is inbound and how does social play a part?What metrics are important to inbound marketers?What is real-time & how can SMBs efficiently adapt?How does HubSpot use LinkedIn today?
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1WHAT IS INBOUND
Inbound
marketing is a fundamental
shift in how we relate
to potentialcustomers
RECYCLE/TRASH
44%SAY
‘DO NOT CALL’
200million
SKIP ADS
86% UNSUBSCRIBE
91%
PUSHPAIDRENT
INTERRUPT
INVENTORY
VS.
7
PULLEARNED
OWNATTRACTASSET
Inbound Marketing Funnel
Sale
Context
Content Social, SEO, Blogging, Ads and more, and guiding to a CTA and landing page.
Attract leads down sales funnel based on what he cares about with custom CTAs, targeted emails, etc.
1Tweet
Form
Landing Page Lead
Like CTABlog Post
Landing Page
Post CTAProduct Page
Landing Page
Social to Lead Process
1Tweet
Form
Landing Page Lead
Like CTABlog Post
Landing Page
Post CTAProduct Page
Landing Page
Social to Lead Process
Company Page Post Blog Article
CTA
Landing Page
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2METRICS YOU CAN COUNT ON
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Leads
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3EFFICIENCY IN REAL-TIME
1. reactive
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CREATE MONITORING SCHEDULE
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LinkedIn Example
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find the golden follow up.
2. proactive
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WHY?
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real-time on your time.
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Relevant ads right now.
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4HOW HUBSPOT USE LINKEDIN
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4PUTTING IT ALL TOGETHER
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Offer helpful content.
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Be real-time on your time.
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Find gems in the clutter.
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Optimize with real-time metrics.
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RebeccaCorliss@repcor