http:// 1 welcome back class 2 best seller mentoring

http://www.yourownbestseller.comhttp://www.yourownbestseller.com 11

Welcome BackWelcome BackClass 2 Class 2

Best Seller Mentoring Best Seller Mentoring


Class 1 RecapClass 1 Recap

OROR

Bestseller


The First Class The First Class HomeworkHomework

List your goalsList your goals Familiarize yourself with the strategyFamiliarize yourself with the strategy Review all of the support materialsReview all of the support materials List the benefits of your bookList the benefits of your book

LogisticsLogistics

You have FAQ’s – please review themYou have FAQ’s – please review them Questions DURING the classQuestions DURING the class [email protected]

PLEASE keep questions relevant to class PLEASE keep questions relevant to class materials only!materials only!

Questions BETWEEN classes send to: Questions BETWEEN classes send to: [email protected]

http://www.yourownbestseller.com http://www.yourownbestseller.com 44


Class #2Class #2Engaging the help of others!


Joint Venture PartnersJoint Venture Partners

"The more I help others to succeed, "The more I help others to succeed, the more I succeed." the more I succeed." Ray Kroc


What is a Joint Venture Partner?What is a Joint Venture Partner?

a.k.a. “A list owner” -- who has a.k.a. “A list owner” -- who has collected an email list of true opt-in collected an email list of true opt-in subscriberssubscribers

aka – “sponsor” “website owner” aka – “sponsor” “website owner” “partner” or “joint venture partner”“partner” or “joint venture partner”

EXAMPLE: EXAMPLE: http://www.destinies.com

The Achieve Your Goals NewsletterThe Achieve Your Goals Newsletter

Sign up to receive Peggy McColl's FREE Sign up to receive Peggy McColl's FREE NewsletterNewsletter


Why would anyone help you?


Why would anyone want to help?Why would anyone want to help? They simply want to helpThey simply want to help share the same passionshare the same passion want to let their subscribers knowwant to let their subscribers know benefit from being involvedbenefit from being involved opportunity to build their databaseopportunity to build their database get exposureget exposure builds their brand/credibilitybuilds their brand/credibility opportunity to make revenueopportunity to make revenue win prizes or get something from youwin prizes or get something from you


RememberRemember You do You do NOTNOT have to have your own have to have your own

database listdatabase list It is It is NOTNOT recommended that you buy recommended that you buy

any lists – this is a big no-noany lists – this is a big no-no Spamming is Spamming is NOTNOT a part of this formula a part of this formula It is NOT recommended that you buy It is NOT recommended that you buy

any ads (in newsletters)any ads (in newsletters) There are millions of websites on the There are millions of websites on the

internet today (over a hundred million – internet today (over a hundred million – remember the slide from last class?)remember the slide from last class?)

It is recommend (in the guarantee) to It is recommend (in the guarantee) to get a minimum of 500K get a minimum of 500K solosolo mailings, mailings, however, personally I never stop there – however, personally I never stop there – typically go for millionstypically go for millions


Finding Joint Venture PartnersFinding Joint Venture Partners

Look for partners to help support you Look for partners to help support you and your campaignand your campaign

Finding list owners that “match”Finding list owners that “match” You do NOT need to have You do NOT need to have

relationships already!relationships already! Reach out to hundreds upon Reach out to hundreds upon

hundreds of list ownershundreds of list owners

Key Success FactorsKey Success Factors You need to think like a Joint Venture PartnerYou need to think like a Joint Venture Partner Be respectful of them – kind alwaysBe respectful of them – kind always Let your passion come throughLet your passion come through Personalize EVERY single communication Personalize EVERY single communication

with them!!!!!!!!!with them!!!!!!!!! Explain the benefit to themExplain the benefit to them eMail or call or both (try multiple eMail or call or both (try multiple

approaches)approaches) Contact them several times (if they don’t Contact them several times (if they don’t

respond the first time)respond the first time)


Search EnginesSearch Engines

Use your favorite search engineUse your favorite search engine• http://www.google.com• http://www.yahoo.com• http://www.msn.com• http://www.lycos.com• http://www.excite.com• http://www.bing.com


Social MediaSocial Media

Watch for potential Watch for potential connections/partners who may be connections/partners who may be willing to helpwilling to help

Connect, establish a relationship, Connect, establish a relationship, share great valueshare great value

Build a following, fan base, friendsBuild a following, fan base, friends



Keyword SearchKeyword Search Non-fiction or FictionNon-fiction or Fiction

• ParentingParenting• BusinessBusiness• Personal GrowthPersonal Growth• CookingCooking• FitnessFitness• HeathHeath• HumorHumor• RelationshipsRelationships• FamilyFamily

Etc. etc. etc.Etc. etc. etc.


Keyword Search – Q’s Keyword Search – Q’s to considerto consider

Who is your audience?Who is your audience? What are they interested in?What are they interested in? Where are they going on the net?Where are they going on the net? 75% of all books are purchased by 75% of all books are purchased by

women – where are they online?women – where are they online? Humor, romance, family, travel, Humor, romance, family, travel,

adventure, personal growth, fantasy, adventure, personal growth, fantasy, science fiction, history, politics, etc. science fiction, history, politics, etc. etc.etc.

Search Engine Search Engine


Advanced Search on Google.comAdvanced Search on Google.com


www.wow4u.comwww.wow4u.com



Keyword Search: ParentsKeyword Search: Parents

Parenting newslettersParenting newsletters ParentsParents Mom ezinesMom ezines Mom websitesMom websites MothersMothers Mother newslettersMother newsletters FamilyFamily Family newslettersFamily newsletters


Are they collecting email addresses?Are they collecting email addresses?


www.parenthood.com

Searching for: “Sales”Searching for: “Sales”


Search alternative search wordsSearch alternative search words


Articles, Podcasts, Videos???Articles, Podcasts, Videos???



http://www.alexa.comhttp://www.alexa.com

Related LinksRelated Links



What you will findWhat you will find Google will lead you to tens of Google will lead you to tens of

thousands, hundreds of thousands, hundreds of thousands and sometimes thousands and sometimes millions of websitesmillions of websites

One site will lead you to another One site will lead you to another site, which will lead you to site, which will lead you to another siteanother site

Alexa will give you information Alexa will give you information that will be helpful to that will be helpful to understand the popularity of the understand the popularity of the site, AND, it will lead you to site, AND, it will lead you to many other sitesmany other sites

amazon.com will lead you to amazon.com will lead you to other authors/expertsother authors/experts

social media sites can be helpful social media sites can be helpful too!too!


What to look for on the front pageWhat to look for on the front page

Are they collecting email Are they collecting email names?names?• NewsletterNewsletter• Selling productsSelling products• ContentsContents

Does the site look like a great Does the site look like a great fit?fit?

Is it appealing to you?Is it appealing to you? Would you want to be Would you want to be

associated to this site?associated to this site?


Finding the List OwnerFinding the List Owner

Looking for the contact name; email address; Looking for the contact name; email address; telephone numbertelephone number

Look on the websiteLook on the website Check on Alexa.comCheck on Alexa.com Go to Network SolutionsGo to Network Solutions http://www.networksolutions.com/whois/index.jsphttp://www.networksolutions.com/whois/index.jsp Respect the ‘terms of use’Respect the ‘terms of use’


Summary to find PartnersSummary to find Partners Determine the keywordsDetermine the keywords Search for websites on the internetSearch for websites on the internet Stay open for the many pathsStay open for the many paths Look for websites that collect email Look for websites that collect email

addressesaddresses Find their contact informationFind their contact information Begin to create a spreadsheetBegin to create a spreadsheet Never ever, ever, ever stop looking Never ever, ever, ever stop looking

for partnersfor partners


Your SpreadsheetYour Spreadsheet

Website addressWebsite address Keyword searchedKeyword searched Contact nameContact name Email addressEmail address Telephone numberTelephone number City/State/ProvCity/State/Prov Newsletter?Newsletter? Articles?Articles? Giveaways?Giveaways? CommentsComments

Contacted when?Contacted when? Followed up?Followed up? ResponseResponse On Board?On Board? Rec’d bonus giftRec’d bonus gift Sent announcement Sent announcement

emailemail Received confirmationReceived confirmation Sent your Sent your

announcementannouncement


Call and/or email your Call and/or email your potential partnerspotential partners

Be kind, polite, professional, Be kind, polite, professional, warm, friendly, and warm, friendly, and enthusiasticenthusiastic

You are asking them for 2 You are asking them for 2 thingsthings• #1. To send an email to their #1. To send an email to their

subscriber base on the day of subscriber base on the day of your campaignyour campaign

• #2. To offer a bonus gift/prize #2. To offer a bonus gift/prize to be given away in your to be given away in your campaigncampaign


Structure for the email/callStructure for the email/call

Create intrigueCreate intrigue Personalize itPersonalize it WIIFMWIIFM Short, concise, to the pointShort, concise, to the point Date of campaign includedDate of campaign included The 2 things required from themThe 2 things required from them What they need to do nextWhat they need to do next Be cautious of spam contentBe cautious of spam content


MOST ImportantMOST Important Personalize each and Personalize each and

every email!!!every email!!! Do not copy the samples Do not copy the samples

verbatimverbatim Take the time and create Take the time and create

your own request emailyour own request email This part IS the most This part IS the most

time consuming of the time consuming of the entire formulaentire formula

Review the Support DocumentsReview the Support Documents

List of Potential List of Potential JV PartnersJV Partners

Support Support document with document with instructions AND instructions AND plenty of sample plenty of sample JV partner JV partner request emailsrequest emails



Other places to look for JV partnersOther places to look for JV partners

Forums: http://tile.net/lists/ Forums: http://tile.net/lists/ Yahoo Groups: Yahoo Groups:

http://www.Groups.Yahoo.com http://www.Groups.Yahoo.com http://www.DirectoryOfEzines.com http://www.DirectoryOfEzines.com http://www.newsletteraccess.comhttp://www.newsletteraccess.com http://www.ezinearticles.com http://www.ezinearticles.com

Partners are everywhere!Partners are everywhere!



Checklist for Contacting Checklist for Contacting PartnersPartners

Do you know your audience (the Do you know your audience (the characteristics and behaviors of your buyer)?characteristics and behaviors of your buyer)?

Have you made a list of the list owners, and Have you made a list of the list owners, and gathered all of their contact information and gathered all of their contact information and other relevant information (may have other relevant information (may have thousands of potential partners)thousands of potential partners)

Do you have some personal information, and Do you have some personal information, and some details that you can use to build some details that you can use to build rapport?rapport?

Are you prepared to communicate with them Are you prepared to communicate with them in a personal manner?in a personal manner?

Do you have both an email address and Do you have both an email address and telephone number?telephone number?

Do you have a spreadsheet filled with large Do you have a spreadsheet filled with large and quality lists of newsletter subscribers?and quality lists of newsletter subscribers?


Checklist cont’dChecklist cont’d Do you have a positive attitude?Do you have a positive attitude? Are you feeling confident about contacting Are you feeling confident about contacting

the list owners?the list owners? Are you ready with your benefit lists (for Are you ready with your benefit lists (for

the list owner and for the subscribers)?the list owner and for the subscribers)? Do you have endorsements, references, Do you have endorsements, references,

success stories that you can use to success stories that you can use to strengthen the validity of your book strengthen the validity of your book (product)?(product)?

Are you fully prepared?Are you fully prepared? Are you willing to contact list owners until Are you willing to contact list owners until

you have adequate list owners lined up to you have adequate list owners lined up to help you with your campaign?help you with your campaign?


Checklist cont’dChecklist cont’d

Are you willing to continue to Are you willing to continue to contact list owners right up until contact list owners right up until the day of your campaign?the day of your campaign?

Are you ready to ask everyone Are you ready to ask everyone you speak to for help?you speak to for help?

Are you prepared to ask them Are you prepared to ask them “who else could help”?“who else could help”?


Homework for Class #2Homework for Class #2 Review Review allall of the materials (in detail) from of the materials (in detail) from

Class 2 INCLUDES the Support Documents!Class 2 INCLUDES the Support Documents! Determine the keywords applicable to your Determine the keywords applicable to your

market to search by (for your research)market to search by (for your research) Create a spreadsheet to use as you complete Create a spreadsheet to use as you complete

your research (Review at the samples your research (Review at the samples provided with Class 2)provided with Class 2)

Review Class 1 again (if you feel you need Review Class 1 again (if you feel you need to).to).

Construct the email content you are planning Construct the email content you are planning to use when contacting partners.to use when contacting partners.

Personalize every single email and begin to Personalize every single email and begin to contact potential partners.contact potential partners.

Remain positive and be persistent.Remain positive and be persistent.

Benefits to YOUBenefits to YOU Obviously – you get Obviously – you get

help launching your help launching your bookbook

Make new friendsMake new friends Create long term Create long term

relationshipsrelationships Potential for other Potential for other

revenue producing revenue producing promotionspromotions



Dates to RememberDates to Remember Tele-class #3 – Tuesday, September 21stTele-class #3 – Tuesday, September 21st Tele-class #4 –Tuesday, September 28thTele-class #4 –Tuesday, September 28th Tele-class #5 – Tuesday, October 5thTele-class #5 – Tuesday, October 5th In addition to the five "core" sessions, there will be two optional bonus tele-In addition to the five "core" sessions, there will be two optional bonus tele-

classes:classes: Bonus Tele-class #1 - Tuesday, October 12thBonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #2 - Tuesday, October 26thBonus Tele-class #2 - Tuesday, October 26th


See you in a week on See you in a week on Tele-Class #3! Tele-Class #3!

Tuesday, September 21stTuesday, September 21st@ 7pm EDT@ 7pm EDT

Peggy Peggy McCollMcColl

http:// 1 welcome back class 2 best seller mentoring

Documents

ray kroc http

joint venture partnerexample

joint venture partnerslook

venture partnersthe

best seller mentoring

hundreds of list ownershttp

campaignfinding list

class materials