HR and Social Media0

HR and Social Media

HR and Social Media1

72.9%5.1m

29.8m

5.4m

3.7m

17.8m

61.0m

The

oppo

rtuni

ty in

con

text

0.26m

Source: UM Wave 3

HR and Social Media2

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

Source: UM Wave 3 *Twitter Grader

62%read 29.0%

write

21.1%belong

77.0%watch

40.2%listen

No14Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

Social Media

HR and Social Media3

55% of HR professionals rate word of mouth as the best source of candidates

HRNext

‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’

Taleo

HR and Social Media4

Do you use social media to support recruitment?

1. Jobvite Inc, 2008 and 2009

77% 78% 78% 79% 79% 80% 80% 81%

2008 2009

HR and Social Media5

Which social media sites does your organisation use?

2008 % 2009 %

1 Linkedin 80% Linkedin 95%

2 Facebook 36% Facebook 58%

3 Jobster 17% Twitter 42%

4 MySpace 13% MySpace 11%

5 Ning 6% Ning 10%

6 Second Life 1%

HR and Social Media6

What does your organisation use social media for?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

To make new contacts

To promote open jobs

To headhunt

To look for passive candidates

Other

Source hard to find skills

2008 2009

Source, Jobvites Inc, 2008 and 2009

HR and Social Media7

Type of candidates attracted through social media

0

10

20

30

40

50

60

Mid Manager Senior Manager Entry level Executive C level1%

Source, Jobvites Inc, 2009

HR and Social Media8

Where’s the money being spent on candidate attraction

0

10

20

30

40

50

60

70

80

Referra

lsSoc

ial M

edia

Careers

site

Search

Intern

ally

Campu

sJo

b boa

rdsRec

ruiter

s

Likely to spend more in FY10

0

10

20

30

40

50

60

70

80

Referra

lsSoc

ial M

edia

Careers

site

Search

Intern

ally

Campu

sJo

b boa

rdsRec

ruiter

s

Likely to less more in FY10

Source, Jobvites Inc, 2009

HR and Social Media9

Has your organisation hired an applicant through social media?

Yes66%

No22%

Don't know12%

Source, Jobvites Inc, 2009

HR and Social Media10

Recruitment specific Social Media applications

HR and Social Media11

HR and Social Media12

The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world.

HR and Social Media13

Micro blogging is not just for celebrities

HR and Social Media14

Twitter’s direct job search channel

HR and Social Media15

HR and Social Media16

HR and Social Media17

HR and Social Media18

Or corporates recruiting their own way through Social Media

HR and Social Media19

HR and Social Media20

And creating new ways to attract and screen applicants

HR and Social Media21

And providing more information than ever about the EVP

HR and Social Media22

“My concern is that it may bring the judging

and discrimination earlier on in the recruitment

process without much basis for it,

and so will invariably become a major issue for

employers and recruiters.”

HR and Social Media23

Or engaging in conversation rather than just communicating

HR and Social Media24

Or staying in touch for the long term

HR and Social Media25

Internal communications

Or engaging existing staff in conversation through SaaS

HR and Social Media26

What do you want to achieve?

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your services

HR and Social Media27

HR and Social Media28

Social Media Engagement strategy

HR and Social Media29

HR and Social Media30

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HR and Social Media37

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