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HR and Social Media
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72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
oppo
rtuni
ty in
con
text
0.26m
Source: UM Wave 3
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Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No14Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
Social Media
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55% of HR professionals rate word of mouth as the best source of candidates
HRNext
‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’
Taleo
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Do you use social media to support recruitment?
1. Jobvite Inc, 2008 and 2009
77% 78% 78% 79% 79% 80% 80% 81%
2008 2009
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Which social media sites does your organisation use?
2008 % 2009 %
1 Linkedin 80% Linkedin 95%
2 Facebook 36% Facebook 58%
3 Jobster 17% Twitter 42%
4 MySpace 13% MySpace 11%
5 Ning 6% Ning 10%
6 Second Life 1%
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What does your organisation use social media for?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source hard to find skills
2008 2009
Source, Jobvites Inc, 2008 and 2009
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Type of candidates attracted through social media
0
10
20
30
40
50
60
Mid Manager Senior Manager Entry level Executive C level1%
Source, Jobvites Inc, 2009
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Where’s the money being spent on candidate attraction
0
10
20
30
40
50
60
70
80
Referra
lsSoc
ial M
edia
Careers
site
Search
Intern
ally
Campu
sJo
b boa
rdsRec
ruiter
s
Likely to spend more in FY10
0
10
20
30
40
50
60
70
80
Referra
lsSoc
ial M
edia
Careers
site
Search
Intern
ally
Campu
sJo
b boa
rdsRec
ruiter
s
Likely to less more in FY10
Source, Jobvites Inc, 2009
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Has your organisation hired an applicant through social media?
Yes66%
No22%
Don't know12%
Source, Jobvites Inc, 2009
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Recruitment specific Social Media applications
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The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world.
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Micro blogging is not just for celebrities
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Twitter’s direct job search channel
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Or corporates recruiting their own way through Social Media
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And creating new ways to attract and screen applicants
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And providing more information than ever about the EVP
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“My concern is that it may bring the judging
and discrimination earlier on in the recruitment
process without much basis for it,
and so will invariably become a major issue for
employers and recruiters.”
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Or engaging in conversation rather than just communicating
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Or staying in touch for the long term
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Internal communications
Or engaging existing staff in conversation through SaaS
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What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
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Social Media Engagement strategy
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