© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Protect your data longer, for lessSimon Watkins

WW Product Marketing Manager, Backup, Recovery & Archive (BURA)

HP Storage

HP Storage Summit 2015Transform Now.

• Why archive?

• The value of tape for archive

• Value of HP StoreEver for archive

• Value of HP + Commvault for archive

Agenda

Why archive?

Understanding backup vs. archive

What's the difference?

Backup Archive

Method Secondary copy Primary copy

Purpose To recover data in the event of data loss To retain data for re-use,repurposing and monetization

Data policies Recovery Time Objectives (RTO)Recovery Point Objectives (RPO)

Retention periodsAccess controls

Data handling Duplicate copies are periodically overwritten Data cannot be altered or deleted

Retention Period Short term Long term

80%

20%

Infrequently accessed Active data

Why archiving is essential

39 EB

60 EB

87 EB

125 EB

173 EB

2013 2014 2015 2016 2017

• Digitization of industries

• Increased organization governance

• New content creation and consumption devices

Source: Worldwide File- And Object-Based Storage 2013 – 2017 Forecast, IDC, July 2013

• 80% not accessed after 90 days

• Finite storage and file system space

Source: National Energy Research Scientific Computing Center – February 15, 2013

Data Growth Data Usage

The benefits of archiving - Data center efficiencies

Primary Storage Data Protection Data ValueReduce application congestion and storage costs that impact productivity

Reduce backup congestion which leads to missed backup windows and data loss

Converting a data landfill into gold mine of digital assets

Properly manage infrequent accessed data through archiving

The benefits of archiving - Compliance reduces risk/exposure

Retention eDiscovery Final dispositionSecurely retain information against malicious or accidental deletion and modification

Process and tools to enable meeting audits for electronic discovery of litigation and legal information requests

Proper management and deletion of information with expiring retention reduces exposure

HP Archive Ecosystem

• Data Source• Email

• SharePoint

• File Servers

• ERP e.g. SAP

• Medical Images

• Genomic and scientific data

• Video Surveillance footage

Archiving Application• HP Consolidated Archive• Commvault Simpana• Symantec Enterprise Vault• Qstar Archive Manager• ECM – OpenText, Perceptive• PACS – Agfa, GE, Sectra…

Archive Storage• HP StoreEver (tape)• iTernity iCAS (SDS)• HP Public Cloud (Helion) StoreEver HP Public Cloud iCAS + HP

Storage

The value of tape for archive

The evolving value of tape

• Tape’s role is evolving to meet retention demands of accelerating data growth

• Transition from backup medium to solution that addresses wider set of storage goals and vertical markets

• Key usage model for tape is archiving

• LTFS is a key “ease of use” enabler for tape archive solutions

0

5000

10000

15000

20000

25000

30000

Pe

tab

yte

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Media capacity shipment trends (petabytes)***

Tape Media

Customer demand for tape remains strong

• The worldwide tape market was worth over $2.0 billion in 2014*

• More data is being stored on tape with record levels of tape media capacity shipments

• Installed base of 5.0 million LTO tape drives and over 250 million LTO cartridges

• LTO-6 tape adoption outpaces previous generation

* IDC/Santa Clara Consulting Group (SCCG)

*** Open system tape media shipments only – does not include enterprise media

“ More than half (56%) of tape-using respondents surveyed anticipate increasing their organization’s use of tape technology for archive, with an additional 26% anticipating they would be maintaining their existing tape footprint. “

Jason Buffington – Enterprise Strategy Group (ESG) -

« Archive plus Backup, Disk plus Tape » - June 2014

The Business Value of Tape for Archive

Lower Costs

• Capex: 0.8 cents per GB* for tape media, 3.2 cents per GB** for tape library

• Opex: Low power/cooling/energy costs

• Opex: Optimise rack space - 116 TB per 1U for ESL G3

Reduce Risks

• Investment Protection: backwards compatibility, long term roadmap

• Security: Encryption, off-site storage

• Reliability: 30 year archive life, better bit error rate than disk!

• Availability: redundancy, failover, predictive monitoring

Improve Productivity

• Grow effortlessly: Non disruptive scale-out performance and capacity

• Save Time: LTFS makes tape as easy to access and share as disk

*Assuming LTO-6 cartridge price of $50 and assuming compressed capacity of a single cartridge

** typical MSL4048 configuration with discounts

Tape delivers lowest TCO for long term archive

• Disk Storage is 6 x Tape TCO• Disk uses 110 x more energy

• Disk requires 2 x floor space

• The cost of energy and floor space alone for the average disk-based solution approximates the entire TCO for the average tape-based solution!

Comparing 9-year Average TCO for Tape to Disk for Long Term Archived Data*

$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

Disk Tape

Energy

Floor Space

Equipment,Maintenance, Media

* The Clipper Group Inc, “Continuing the Search for the Right Mix of Long-Term Storage Infrastructure — A TCO Analysis of Disk and Tape Solutions” July 2015

Comparing the economics of on-premises tape with off-site cloud for long-term archive

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

2 year TCO

On-premises HPStoreEver Tape

Google NearlineCloud

Comparing 2-year TCO for On-premises HP StoreEver tape to Google Nearline Cloud for

2TB of archive data*

* HP TCO Model – May 2015

Open industry LTO standard with continued investment by major systems manufacturers

Tape delivers investment protection

Creates access to data on tape similar to a 6.25TB* memory stick!

The Value of Linear Tape File System (LTFS) for archive

A file system for tape

• It presents a LTO tape as another drive letter, icon or folder like a disk or memory stick or tape as NAS

• Manage content easily with drag and drop directory tree access

• Uses LTO-5 or LTO-6 dual partition capability to store the index and the content

Self-describing tape

• No application software dependencies

• Cross platform sharing of content

• Ideal for managing long term archives* LTO-6 compressed capacity

Extending the value of LTFS on HP Tape Drives and HP Tape Libraries

The Value of HP StoreOpen

• Intuitive interface that makes the most of LTFS across the HP tape family

• Select, prepare and mount a tape drive or tape library for use with LTFS

• Native GUI’s provide a familiar look and feel

• Automatic installation as part of the LTFS download package from HP

• Easy access to advanced LTFS features

The Value of HP StoreOpen with LTFS video:www.youtube.com/watch?v=wNyED2S9vic

HP StoreEver Tape as NAS – Active Archive solutionCombining the ease-of-use of NAS with the economics and long term retention of tape

Unclog your primary storage with HP StoreEver Tape-as-NAS

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Auto-migrating cold data to HP StoreEver Tape

HP StoreEver Tape + HP HelionStoreEver Tape as NAS complements cloud storage active archives

QStar ASM cache

Clients

QStar ASM

server

tNAS solution

HP StoreEver tape library

Ethernet

FCFC

HP Helion

Ethernet

HP StoreEver Tape as NAS at Barrett Jackson

• Challenge:

• Replace outdated NetApp filer with reliable, cost-effective and scalable long-term active archive solution

• Safeguard 200TB of auction video content for marketing and litigation

• Access and view video footage in real-time

• Archive Solution:

• HP StoreEver LTO-6 MSL6480 Tape Library with LTFS + QStar Archive Storage Manager (ASM) software

• Combines the access benefits of NAS with economics and retention benefits of tape

Medical:Hi-resolution files e.g. X-Rays, 3D/4D ultrasound or patient files with legal and ethical complications

Digital surveillance:Long-term IP tape storage

Broadcast media:Archive footage at largeTV networks

Electronic records:Scientific, geophysical, spatial designs etc.

Film:Archiving existing footageCapturing new productions

Backup forever:Long term secure retentionfor compliance

Cloud storage:Ingest and export repository

LTFS target markets: long-term archive and retention

The value of HP StoreEver for archive

HP StoreEver ESL G3

HP StoreEver MSL6480

HP StoreEver MSL2024

HP StoreEver 1/8 G2 Autoloader

SMB & Distributed Environments

Entry Level

HP StoreEver MSL4048

Mid-Range

Enterprise

HP StoreEver Automation FamilyWhatever the environment – there’s a StoreEver platform that fits

HP StoreEver MSL6480 Tape LibrariesSetting the gold standard for mid-range tape automation

Best in class scalability Pay as you grow with non-disruptive scale-out performance and capacity

Best in class ease-of useCustomer installable, expandable & serviceable, enterprise-class manageability and tape as NAS

Best in class economicsOptimise rack-space, plus library partitioning and ability to leverage existing tape investments

Scale-out

Save Time

Save Money

Reduce RiskBest in class reliability and securitySimplest, lowest cost data encryption solutions, broad compatibility and HP integration

HP StoreEver ESL G3 library delivers…

Security• Tape-based Data Encryption • Secure key management (with ESKM or 3rd party KMIP solutions)

High availability• 3 million MSBF• Active-active dual robotics• Redundant power supplies• Control path/data path failover capabilities

Scalability• Only buy what you need today, add capacity and performance on

demand.• Scale up to 75PBs and add capacity without downtime• Flexible resources within the library with media pooling

Manageability• One pane of glass to

manage multiple libraries

• Provision libraries across applications, shared environments

• TapeAssure advanced reporting and alerts

• Data Verification for archived tapes

• Bulk load/unload

HP is the Worldwide (WW) leader in Tape

#1

#1

#1

#1

HP is the number one LTO tape drive vendor with 46.3% WW share

HP is the number one Tape Autoloader vendor with 39.2% WW share

HP is the number one Tape Library vendor (1-100 slots) with 28.9% WW share

HP is the number one LTO Tape Media vendor with 30.4% WW share

Source: IDC Tape Market Report 2H CY14

SCCG Tape Media Tracker Q4 CY14

#1 HP manufactures more tape drives than any other vendor

HP is growing tape leadership in APJ region

Share Share Growth

Total Market (TAM)* 24.0% +3.1 ppt

Tape Drives 53.3% +12.3 ppt

Tape Autoloaders 44.1% +9.1 ppt

Tape Libraries (21-30 slots) 25.8% +1.5 ppt

Tape Libraries (31-100 slots) 23.3% +8.3 ppt

Tape Libraries (100-500 slots) 28.4% +16.4 ppt

Source: 2H 2014 IDC WW Quarterly Branded Tape Tracker

*Total Addressable Market =Low End + Mid Range Segments

HP StoreEver Tape wins customer vote

The value of HP + Commvault for archive

33

Commvault – Archive of Primary Storage

Search and Compliance

DASH Copy

StoreAll StoreEver Private PublicPrimary Storage

Application & File System Archive Agents

Cloud Storage connector

For Further Information

www.hp.com/go/storeever

www.hp.com/go/ltfs

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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