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© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Protect your data longer, for lessSimon Watkins
WW Product Marketing Manager, Backup, Recovery & Archive (BURA)
HP Storage
HP Storage Summit 2015Transform Now.
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• Why archive?
• The value of tape for archive
• Value of HP StoreEver for archive
• Value of HP + Commvault for archive
Agenda
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Why archive?
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Understanding backup vs. archive
What's the difference?
Backup Archive
Method Secondary copy Primary copy
Purpose To recover data in the event of data loss To retain data for re-use,repurposing and monetization
Data policies Recovery Time Objectives (RTO)Recovery Point Objectives (RPO)
Retention periodsAccess controls
Data handling Duplicate copies are periodically overwritten Data cannot be altered or deleted
Retention Period Short term Long term
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80%
20%
Infrequently accessed Active data
Why archiving is essential
39 EB
60 EB
87 EB
125 EB
173 EB
2013 2014 2015 2016 2017
• Digitization of industries
• Increased organization governance
• New content creation and consumption devices
Source: Worldwide File- And Object-Based Storage 2013 – 2017 Forecast, IDC, July 2013
• 80% not accessed after 90 days
• Finite storage and file system space
Source: National Energy Research Scientific Computing Center – February 15, 2013
Data Growth Data Usage
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The benefits of archiving - Data center efficiencies
Primary Storage Data Protection Data ValueReduce application congestion and storage costs that impact productivity
Reduce backup congestion which leads to missed backup windows and data loss
Converting a data landfill into gold mine of digital assets
Properly manage infrequent accessed data through archiving
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The benefits of archiving - Compliance reduces risk/exposure
Retention eDiscovery Final dispositionSecurely retain information against malicious or accidental deletion and modification
Process and tools to enable meeting audits for electronic discovery of litigation and legal information requests
Proper management and deletion of information with expiring retention reduces exposure
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HP Archive Ecosystem
• Data Source• Email
• SharePoint
• File Servers
• ERP e.g. SAP
• Medical Images
• Genomic and scientific data
• Video Surveillance footage
Archiving Application• HP Consolidated Archive• Commvault Simpana• Symantec Enterprise Vault• Qstar Archive Manager• ECM – OpenText, Perceptive• PACS – Agfa, GE, Sectra…
Archive Storage• HP StoreEver (tape)• iTernity iCAS (SDS)• HP Public Cloud (Helion) StoreEver HP Public Cloud iCAS + HP
Storage
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The value of tape for archive
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The evolving value of tape
• Tape’s role is evolving to meet retention demands of accelerating data growth
• Transition from backup medium to solution that addresses wider set of storage goals and vertical markets
• Key usage model for tape is archiving
• LTFS is a key “ease of use” enabler for tape archive solutions
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0
5000
10000
15000
20000
25000
30000
Pe
tab
yte
s
Media capacity shipment trends (petabytes)***
Tape Media
Customer demand for tape remains strong
• The worldwide tape market was worth over $2.0 billion in 2014*
• More data is being stored on tape with record levels of tape media capacity shipments
• Installed base of 5.0 million LTO tape drives and over 250 million LTO cartridges
• LTO-6 tape adoption outpaces previous generation
* IDC/Santa Clara Consulting Group (SCCG)
*** Open system tape media shipments only – does not include enterprise media
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“ More than half (56%) of tape-using respondents surveyed anticipate increasing their organization’s use of tape technology for archive, with an additional 26% anticipating they would be maintaining their existing tape footprint. “
Jason Buffington – Enterprise Strategy Group (ESG) -
« Archive plus Backup, Disk plus Tape » - June 2014
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The Business Value of Tape for Archive
Lower Costs
• Capex: 0.8 cents per GB* for tape media, 3.2 cents per GB** for tape library
• Opex: Low power/cooling/energy costs
• Opex: Optimise rack space - 116 TB per 1U for ESL G3
Reduce Risks
• Investment Protection: backwards compatibility, long term roadmap
• Security: Encryption, off-site storage
• Reliability: 30 year archive life, better bit error rate than disk!
• Availability: redundancy, failover, predictive monitoring
Improve Productivity
• Grow effortlessly: Non disruptive scale-out performance and capacity
• Save Time: LTFS makes tape as easy to access and share as disk
*Assuming LTO-6 cartridge price of $50 and assuming compressed capacity of a single cartridge
** typical MSL4048 configuration with discounts
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Tape delivers lowest TCO for long term archive
• Disk Storage is 6 x Tape TCO• Disk uses 110 x more energy
• Disk requires 2 x floor space
• The cost of energy and floor space alone for the average disk-based solution approximates the entire TCO for the average tape-based solution!
Comparing 9-year Average TCO for Tape to Disk for Long Term Archived Data*
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
Disk Tape
Energy
Floor Space
Equipment,Maintenance, Media
* The Clipper Group Inc, “Continuing the Search for the Right Mix of Long-Term Storage Infrastructure — A TCO Analysis of Disk and Tape Solutions” July 2015
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Comparing the economics of on-premises tape with off-site cloud for long-term archive
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2 year TCO
On-premises HPStoreEver Tape
Google NearlineCloud
Comparing 2-year TCO for On-premises HP StoreEver tape to Google Nearline Cloud for
2TB of archive data*
* HP TCO Model – May 2015
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Open industry LTO standard with continued investment by major systems manufacturers
Tape delivers investment protection
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Creates access to data on tape similar to a 6.25TB* memory stick!
The Value of Linear Tape File System (LTFS) for archive
A file system for tape
• It presents a LTO tape as another drive letter, icon or folder like a disk or memory stick or tape as NAS
• Manage content easily with drag and drop directory tree access
• Uses LTO-5 or LTO-6 dual partition capability to store the index and the content
Self-describing tape
• No application software dependencies
• Cross platform sharing of content
• Ideal for managing long term archives* LTO-6 compressed capacity
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Extending the value of LTFS on HP Tape Drives and HP Tape Libraries
The Value of HP StoreOpen
• Intuitive interface that makes the most of LTFS across the HP tape family
• Select, prepare and mount a tape drive or tape library for use with LTFS
• Native GUI’s provide a familiar look and feel
• Automatic installation as part of the LTFS download package from HP
• Easy access to advanced LTFS features
The Value of HP StoreOpen with LTFS video:www.youtube.com/watch?v=wNyED2S9vic
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HP StoreEver Tape as NAS – Active Archive solutionCombining the ease-of-use of NAS with the economics and long term retention of tape
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Unclog your primary storage with HP StoreEver Tape-as-NAS
21
Auto-migrating cold data to HP StoreEver Tape
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HP StoreEver Tape + HP HelionStoreEver Tape as NAS complements cloud storage active archives
QStar ASM cache
Clients
QStar ASM
server
tNAS solution
HP StoreEver tape library
Ethernet
FCFC
HP Helion
Ethernet
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HP StoreEver Tape as NAS at Barrett Jackson
• Challenge:
• Replace outdated NetApp filer with reliable, cost-effective and scalable long-term active archive solution
• Safeguard 200TB of auction video content for marketing and litigation
• Access and view video footage in real-time
• Archive Solution:
• HP StoreEver LTO-6 MSL6480 Tape Library with LTFS + QStar Archive Storage Manager (ASM) software
• Combines the access benefits of NAS with economics and retention benefits of tape
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Medical:Hi-resolution files e.g. X-Rays, 3D/4D ultrasound or patient files with legal and ethical complications
Digital surveillance:Long-term IP tape storage
Broadcast media:Archive footage at largeTV networks
Electronic records:Scientific, geophysical, spatial designs etc.
Film:Archiving existing footageCapturing new productions
Backup forever:Long term secure retentionfor compliance
Cloud storage:Ingest and export repository
LTFS target markets: long-term archive and retention
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The value of HP StoreEver for archive
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HP StoreEver ESL G3
HP StoreEver MSL6480
HP StoreEver MSL2024
HP StoreEver 1/8 G2 Autoloader
SMB & Distributed Environments
Entry Level
HP StoreEver MSL4048
Mid-Range
Enterprise
HP StoreEver Automation FamilyWhatever the environment – there’s a StoreEver platform that fits
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HP StoreEver MSL6480 Tape LibrariesSetting the gold standard for mid-range tape automation
Best in class scalability Pay as you grow with non-disruptive scale-out performance and capacity
Best in class ease-of useCustomer installable, expandable & serviceable, enterprise-class manageability and tape as NAS
Best in class economicsOptimise rack-space, plus library partitioning and ability to leverage existing tape investments
Scale-out
Save Time
Save Money
Reduce RiskBest in class reliability and securitySimplest, lowest cost data encryption solutions, broad compatibility and HP integration
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HP StoreEver ESL G3 library delivers…
Security• Tape-based Data Encryption • Secure key management (with ESKM or 3rd party KMIP solutions)
High availability• 3 million MSBF• Active-active dual robotics• Redundant power supplies• Control path/data path failover capabilities
Scalability• Only buy what you need today, add capacity and performance on
demand.• Scale up to 75PBs and add capacity without downtime• Flexible resources within the library with media pooling
Manageability• One pane of glass to
manage multiple libraries
• Provision libraries across applications, shared environments
• TapeAssure advanced reporting and alerts
• Data Verification for archived tapes
• Bulk load/unload
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HP is the Worldwide (WW) leader in Tape
#1
#1
#1
#1
HP is the number one LTO tape drive vendor with 46.3% WW share
HP is the number one Tape Autoloader vendor with 39.2% WW share
HP is the number one Tape Library vendor (1-100 slots) with 28.9% WW share
HP is the number one LTO Tape Media vendor with 30.4% WW share
Source: IDC Tape Market Report 2H CY14
SCCG Tape Media Tracker Q4 CY14
#1 HP manufactures more tape drives than any other vendor
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HP is growing tape leadership in APJ region
Share Share Growth
Total Market (TAM)* 24.0% +3.1 ppt
Tape Drives 53.3% +12.3 ppt
Tape Autoloaders 44.1% +9.1 ppt
Tape Libraries (21-30 slots) 25.8% +1.5 ppt
Tape Libraries (31-100 slots) 23.3% +8.3 ppt
Tape Libraries (100-500 slots) 28.4% +16.4 ppt
Source: 2H 2014 IDC WW Quarterly Branded Tape Tracker
*Total Addressable Market =Low End + Mid Range Segments
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HP StoreEver Tape wins customer vote
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The value of HP + Commvault for archive
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Commvault – Archive of Primary Storage
Search and Compliance
DASH Copy
StoreAll StoreEver Private PublicPrimary Storage
Application & File System Archive Agents
Cloud Storage connector
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For Further Information
www.hp.com/go/storeever
www.hp.com/go/ltfs
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© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you