How YouTube Can Benefit Your Business? How YouTube Can Benefit Your Business?

(Part 1)(Part 1)

By Yusuf Chowdhury07/18/12

What is YouTube?What is YouTube?

YouTube is a video sharing platform.

It allows users to upload and sharevideos so viewers can comment, share and

create a community.

Why YouTube?Why YouTube?Second largest search Engine

website in the world.More then 300 MILLION

visitors a monthOver 100 MILLION views

monthly by mobile viewersIn 23 countries and

24 different languages+30% of viewers are looking

for information

Broad Demographic: 18-54 age range

Part of Google’s Search Engine Results Pages (SERPs)

30% visit the store and 24% will purchase something

55% of viewers who see a branded video on YouTube visit the company website

Benefits of YouTubeBenefits of YouTubeGreat for building your brandEstablish you as an authority in your niche

when you provide great contentDrives targeted qualified traffic FREERanks better than articles & websites

Get Your EquipmentGet Your Equipment

Camera (with

microphone jack)

Camera Tripod

External Hard Drive

Audio (wired or

wireless microphone)

Softbox Lights

Computer (PC or Mac)

Software (video editing,

teleprompter, screen

capture, PowerPoint)

Market Research A Must!Market Research A Must!

• Keyword research using Google Keyword tool• Look for related keywords for your niche • Compile list of keywords for content creation • Search those keywords in YouTube search • Video Statistics • Google Insights• Google Trends • YouTube Trends

Do Your Homework!Do Your Homework!

• Create YouTube Account • Use your business name

as the username• Upload your picture &

background (optional)• Review account settings• Do keyword research

and come up with a list of 10 keywords

• Find at least 3 channels in your niche market

• Look at the ‘most viewed’ videos

• Look for 1000 to 3000 searches a month

• Set up Google alerts

• Upload your video!

End of part 1Q&A

ContactContact

yusufchowdhury@gmail.com

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210-316-3123