video impact part 1 - bobbledigital.com … · over 1.9 billion people use youtube. that’s about...
TRANSCRIPT
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VIDEO IMPACT – PART 1HOW TO ATTRACT, ENGAGE AND
CONVERT MORE CLIENTS…
THURSDAY 13TH FEBRUARY8.30AM TO 9.30AM
atSANTANDER WORKS CAFÉ
In collaboration with:
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TAG/FOLLOW/CONTENT
@bobbledigital@andy-green-video-expert
#videoimpact
www.bobbledigital.com/videoimpact
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MANPREET SINGH
Digital Marketing Specialist &
CEO of Bobble Digital
Your Presenters.
ANDY GREEN
Video Strategist, Producer & Managing Director at
Video Production Explained
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AN AGILE DIGITAL MARKETING AGENCY
USING OUR OWN AGILE METHODOLOGY WE DEVELOP DIGITAL MARKETING STRATEGIES AND THROUGH CAREFULLY SELECTED DIGITAL CHANNELS WE ENSURE WE DELIVER RESULTS.
WE AIM TO TAKE OUR CLIENTS ON A DIGITAL JOURNEY TO SUPPORT BUSINESS GROWTH.
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OUR SERVICES
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HOW TO ATTRACT, ENGAGE AND CONVERT MORE CLIENTS…
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?
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Video trends
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
Mobile video consumption rises by 100% every year. (Insivia)
59% of executives say they would rather watch a video than read text. (Wordstream)
75% of all video plays are on mobile devices. (eMarketer)
People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
Social video statistics
Social media posts with video have 48% more views. (HubSpot)
Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
81% of businesses prefer to use Facebook for their video marketing. (Buffer)
Social video gets shared 1200% more than text and images combined. (Wordstream)
Video marketing statistics
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
25% of companies publish videos every week. (Buffer)
65% of executives have gone to the marketer’s site and 39% have called
them on the phone after watching a marketing video. (Forbes)
97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
Video marketing best practices
Videos under two minutes long get the most engagement. (Wistia)
85% of Facebook videos are watched without sound
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
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So what’s the issue?
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Andy GreenVideo Producer
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2002
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2014
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1982
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Using video correctly
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VideoFilm EditIdea
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VideoFilm EditIdea
ObjectiveAudienceLogistics
ResourcesBudget
ScriptVoice over
Self deliveryPersonnel
DirectionLocationActors
Deadline
GraphicsMotion graphics
Screen textScreen captions
MusicTranslation
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Idea
ObjectiveAudienceLogistics
ResourcesBudget
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VideoIdea
ObjectiveAudienceLogistics
ResourcesBudget
Who is your target?
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VideoIdea
ObjectiveAudienceLogistics
ResourcesBudget
LocationsAvailabilityTimingsPermissionsConsent
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VideoIdea
ObjectiveAudienceLogistics
ResourcesBudget
EquipmentSkillTime
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VideoIdea
ObjectiveAudienceLogistics
ResourcesBudget
Free?Invest?
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VideoFilm EditIdea
ObjectiveAudienceLogistics
ResourcesBudget
ScriptVoice over
Self deliveryPersonnel
DirectionLocationActors
Deadline
GraphicsMotion graphics
Screen textScreen captions
MusicTranslation
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VideoFilm EditIdea
ObjectiveAudienceLogistics
ResourcesBudget
ScriptVoice over
Self deliveryPersonnel
DirectionLocationActors
Deadline
GraphicsMotion graphics
Screen textScreen captions
MusicTranslation
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VideoFilm EditIdea Share
WebsiteFacebookLinkedin
LaptopExhibitionInduction
Memory stick
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VideoFilm EditIdea Share Measure
AnalyticsInsights
VisitsViewsSharesVerbalSalesROI
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Video Share Measure
AnalyticsInsights
VisitsViewsSharesVerbalSalesROI
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Video Share Measure
AnalyticsInsights
VisitsViewsSharesVerbalSalesROI
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VideoFilm EditIdea Share Measure
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Video
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VideoVideo Video VideoVideo
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VideoVideo Video VideoVideo
Week01
Week02
Week03
Week04
Week05
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VideoVideo Video VideoVideo
VideoVideoVideo
Week06
Week07
Week03
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Video
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Video
AnalyticsInsights
VisitsViewsSharesVerbalSalesROI
Measure
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VideoVideo Video VideoVideo
Week01
Week02
Week03
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Video
InvestProfessional
Representsyou
Repeat
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VideoVideo
Invest FreeProfessional
Representsyou
Repeat
Nonprofessional
Representsyou
Repeat?
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VideoVideo
Invest FreeProfessional
Representsyou
Repeat
Nonprofessional
Representsyou
Repeat?
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Are you providing the content that targets your audience?
As these statistics show, most people are more than happy to see you
explain your business and services from watching a video.
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ANY
QUESTIONS?
THANK YOU.
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www.videoproductionexplained.co.uk
CONTACT US:
www.bobbledigital.com
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TAG/FOLLOW/CONTENT
@bobbledigital@andy-green-video-expert
#videoimpact
www.bobbledigital.com/videoimpact
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VIDEO IMPACT –PART 2
HOW TO CREATE, EDIT AND PROMOTE VIDEO CONTENT
WEDNESDAY 11TH MARCH8.30AM TO 9.30AM
atSANTANDER WORKS CAFÉ
VIDEO IMPACT –PART 3
THURSDAY 2ND APRIL8.30AM TO 9.30AM
atSANTANDER WORKS CAFÉ
HOW TO MEASURE THE IMPACT OF VIDEO CONTENT