how well is your website performing
DESCRIPTION
We have a website built and great content talking about our product or service. So why are the customers not flocking to us? How many visitors are coming to your website? How did they get to your website? How long were they there? Did they find what they were looking for? In this presentation given at the DFW SEO Meetup, we look at how to read the information in Google Analytics, Google Webmaster Tools and Bing Webmaster Tools.TRANSCRIPT
![Page 1: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/1.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your How Well Is Your Website Performing?Website Performing?
John J. NosalThe CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
![Page 2: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/2.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
How well is your websitecommunicating your brand?
Is your website being found?
Are your visitors finding what they are looking for?
Are they becoming customers?
![Page 3: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/3.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
What tools can we use tomonitor and measure results?
Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools
![Page 4: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/4.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
Google Analytics
![Page 5: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/5.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
Setting up Google Analytics analytics.google.com
<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-39894211-2', 'pambensen.com');ga('send', 'pageview');
</script>
![Page 6: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/6.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
Google Analytics Tips Don't duplicate the code
Search for UA- Create sub-account
![Page 7: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/7.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
Google Analytic Goodies
Custom Dashboards Email Updates
![Page 8: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/8.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
Google Webmaster Tools
Crawl Errors Fix the errors
Search Queries Note Search Position
Sitemaps Fix Errors and Update As Needed
![Page 9: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/9.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
Bing Webmaster Tools 20% of Search Market Inbound Links
![Page 10: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/10.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
How well is your websitecommunicating your brand?
Is your website being found?
Are your visitors finding what they are looking for?
Are they becoming customers?
![Page 11: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/11.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your Website Performing?
What tools can we use tomonitor and measure results?
Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools
![Page 12: How Well Is Your Website Performing](https://reader033.vdocuments.site/reader033/viewer/2022061220/5486e0bbb4af9f7c498b45a0/html5/thumbnails/12.jpg)
jnosalNosalCentralwww.NosalCentral.com
How Well Is Your How Well Is Your Website Performing?Website Performing?
John J. NosalThe CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
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