creating a high performing law firm website
TRANSCRIPT
A H IGH IMPACT WEBSITE THAT CONVERTS V IS ITORS INTO CL IENTS
HOW TO
CREATE
STRATEGYTO GROW YOUR F IRM
THE F IVE PART
O N L I N E S T RAT E GY
W E B D E S I G N & D E V E LO P M E N T
C O N T E N T W R I T I N G
C O N T E N T M A R K E T I N G
E M A I L & S O C I A L M E D I A C A M PA I G N S
D I G I TA L P R I N T D E S I G N & P U B L I S H I N G
w w w. f a s t fi r m s . c o m
Agendathe
1. Objective
2. Searchability
3. Findability
4. Usability
5. Convertability
{ }1 THE OBJECTIVEWhere nearly all firms fail
1. We need a website
2. Find websites we like
3. Find a web designer
4. Get a website designed
5. Launch it
6. We need content
7. We need traffic
8. We need social media
8
The Objective
IDENTIFY WHO YOUR CLIENT IS AND SPEAK TO THEM.
“ “
The Blueprint
www.fastfirms.com
SEARCHABILITY
the
{ }2 SEARCHABILITYGetting Google Position
“MATE, WE WANT TO BE NUMBER #1”
IDENTIFYING BIG TRAFFIC KEY WORDS
KEY WORD SPAMMINGKEY WORD LINKING
IDENTIFY WHO YOUR CLIENT IS AND SPEAK TO THEM.
“ “
1. CONTENT MARKETING2. SOCIAL MARKETING
3. LINKS
Get Raven Tools
www.fastfirms.com
Ask SEO Providers for Monthly Link List
www.fastfirms.com
FINDABILITY
the
{ }3 FINDABILITYGetting Found by Potential Clients
SEACHABILITY & FINDABILITY ARE DIFFERENT
“ “
GETTING FOUND BY PEOPLE WHO HAVE A LEGAL PROBLEM
BE REMARKABLE!
GETTING FOUND VIA THE LONG TAIL
The Objective
GET 2,000 EXTRA VISITS TO YOUR WEBSITE.
“ “
MARKETING TO EXISTING CLIENTS
1. EMAIL CAMPAIGNS2. USEFUL TARGETED GUIDES
3. SPECIAL EVENTS (CO-CREATION)
MIX UP THE MEDIUM“ “
USABILITY
the
{ }4 USABILITYIS IT WORKING?
MAKE A GREAT FIRST IMPRESSION“ “
1. Is this site credible?
2. Is it trustworthy?
3. Does it look professional?
4. How can I find what I want or need?
5. Does this site make me feel welcome?
6. Am I in the right place?
6
EVERY PAGE IS THE HOMEPAGE“ “
GUIDE YOUR VISITOR“ “
EACH PAGE WITH PURPOSE“ “
The Objective
CONVERTABILITY
the
{ }5 CONVERTABILTYGETTING CLIENTS
The Objective
SPEAK TO YOUR CLIENT & GIVE THEM SOMETHING OF VALUE AND CALL THEM TO ACTION
“ “
TEST & KEEP TESTING“ “
Essential Law Firm Website Guide
www.fastfirms.com
QUESTIONS?ARE THERE ANY