Transcript
Page 1: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your How Well Is Your Website Performing?Website Performing?

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

Page 2: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

How well is your websitecommunicating your brand?

Is your website being found?

Are your visitors finding what they are looking for?

Are they becoming customers?

Page 3: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

What tools can we use tomonitor and measure results?

Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools

Page 4: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Analytics

Page 5: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Setting up Google Analytics analytics.google.com

<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-39894211-2', 'pambensen.com');ga('send', 'pageview');

</script>

Page 6: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Analytics Tips Don't duplicate the code

Search for UA- Create sub-account

Page 7: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Analytic Goodies

Custom Dashboards Email Updates

Page 8: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Webmaster Tools

Crawl Errors Fix the errors

Search Queries Note Search Position

Sitemaps Fix Errors and Update As Needed

Page 9: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Bing Webmaster Tools 20% of Search Market Inbound Links

Page 10: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

How well is your websitecommunicating your brand?

Is your website being found?

Are your visitors finding what they are looking for?

Are they becoming customers?

Page 11: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

What tools can we use tomonitor and measure results?

Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools

Page 12: How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your How Well Is Your Website Performing?Website Performing?

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

Download this stack and the dashboard, become a fan of www.facebook.com/NosalCentral


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