how we tripled our user base by getting localization right
TRANSCRIPT
How we tripled our user base by getting localization right
Localization is not translation
Localize the App Store/ Google Play
Main Image
Description
Screenshots
Video
Jose?
Mario?
视频 ? Meters? Feet?
How to get to bloggers writing in other languages?
Localize content for bloggers
How to get to bloggers writing in other languages?
Start collecting information about your users - email, language key, browser data
Language key on the mobile device
Email type (qq.com, softbank.com, x.co.fr)
How ?
What to do with it?
Newsletters
In-product marketing
Other emails
Demo
‘Standard’ marketing - don’t be afraid to drop the English once in a while
How important is it to properly translate your content ?
China
China
When you can’t speak – use visuals
When you can’t speak – use visuals
