how to write a quality article in 7 simple steps
DESCRIPTION
How to write an article for a blog post, guest post, or article directory.TRANSCRIPT
How to Write a Quality ArticleHow to Write a Quality Article
Brought to you byBrought to you by
Bill DavisBill Davis
http://Internet-Marketing-http://Internet-Marketing-Muscle.comMuscle.com
Why Write Articles?Why Write Articles?
The web is still text-basedThe web is still text-based
Video rocks…but…Video rocks…but…
Other stuff works, tooOther stuff works, too
Bill Davis http://internet-marketing-muscle.com
Step by Step Article Writing MethodStep by Step Article Writing Method
7 steps7 steps
Works for people AND search enginesWorks for people AND search engines
Bang out an article in 7 minutes or less!Bang out an article in 7 minutes or less!
Bill Davis http://internet-marketing-muscle.com
Step 1 – Choose a topicStep 1 – Choose a topic
Key words!Key words!
Problem – SolutionProblem – Solution– IntroIntro– BodyBody– ConclusionConclusion
Create a killer headlineCreate a killer headline
Bill Davis http://internet-marketing-muscle.com
Step 2 – Key Word Phrase (KWP) Step 2 – Key Word Phrase (KWP)
TitleTitleFirst sentenceFirst sentenceMiddleMiddleLastLastHeadingsHeadingsCategoryCategoryTagsTagsImagesImages
Bill Davis http://internet-marketing-muscle.com
Step 3 – LinksStep 3 – Links
Outbound linksOutbound links
Inbound linksInbound links– Point to a categoryPoint to a category– Point to a tagPoint to a tag– Microkid’s “Related Posts” pluginMicrokid’s “Related Posts” plugin
http://ow.ly/et8eBhttp://ow.ly/et8eB
Bill Davis http://internet-marketing-muscle.com
Step 4 – DividersStep 4 – Dividers
The old “Horizontal Rule” trickThe old “Horizontal Rule” trick– Tells Google and other SE’s that “This is Tells Google and other SE’s that “This is
important—take note”important—take note”– Simple HTML (<hr>)Simple HTML (<hr>)– Can use a shortcode to make it “pretty” (drop Can use a shortcode to make it “pretty” (drop
shadows, dotten lines, etc.)shadows, dotten lines, etc.)
Bill Davis http://internet-marketing-muscle.com
Step 5 – Formatting ElementsStep 5 – Formatting Elements
Same idea as Step 4Same idea as Step 4– BoldBold– ItalicsItalics– ColorColor– Headings (H1, H2, etc.)Headings (H1, H2, etc.)
No underlines (they look like hyperlinks)No underlines (they look like hyperlinks)
Bill Davis http://internet-marketing-muscle.com
Step 6 – Author’s Resource BoxStep 6 – Author’s Resource Box
Only for guest posts & outside articlesOnly for guest posts & outside articles
Link back to own siteLink back to own site
Method: http://ow.ly/et9mmMethod: http://ow.ly/et9mm
Not for your own site (see Step 7)Not for your own site (see Step 7)
Bill Davis http://internet-marketing-muscle.com
Step 7 – AuthorshipStep 7 – Authorship
This is a BIG DEALThis is a BIG DEAL– If you care about getting ranked in Google If you care about getting ranked in Google
WordPress by YoastWordPress by Yoast
Don’t forget your Publisher markup, tooDon’t forget your Publisher markup, too
Use Google’s Rich Snippet ToolUse Google’s Rich Snippet Tool
Bill Davis http://internet-marketing-muscle.com
For More InformationFor More Information
Internet Marketing MuscleInternet Marketing Muscle– http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
Coaching AcademyCoaching Academy– http://coaching-academy.ushttp://coaching-academy.us
PhonePhone– (925) 605-5553(925) 605-5553
EmailEmail– [email protected]@internet-marketing-muscle.com
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