Session 5: “How To Write A Book Without Ever

Putting Pen To Paper”

The Power of “Your Book”…

• Having a real, physical B-O-O-K with your name on it makes a STRONG statement of Authority, Credibility and Expertise.

• What you say in your book reinforces and subliminally “sells” the benefits of using your products / services.

• Your book is more than “how to” – it’s a statement of your overall philosophy.

Our Keys To Creating Your Book

FAST!!!• Based on what you ALREADY know – so it

won’t require tons of research.

• Based on ANSWERING questions rather than filling out a detailed outline, etc.

• Based on TALKING not writing – there’s no need to fear a “blank” page or screen

• FINALLY... DO exactly what I say during this session!

Resources You’ll Need:

• Stack of blank Index cards – at least 100.

• Pen / Pencil / Marker to write with

• Your Data Sheet / Info you’ve already done

• Internet access for quick research

• Time set aside NOW to do this – today is a workshop so get ready to WORK!

Step 1 – Brainstorm Chapters

• Grab 10 index cards

• You will write down – 1 per card – a KEY Question/ Challenge regularly mentioned by your prospects

• NOTE: You can leverage Key Challenges you’ve already identified in earlier UMM Sessions.

Examples…• How do you automate your way to success

• What was your million dollar total business transformation

• How do I market for small businesses

• 5 Ways to generate cash fast for your business

• How to fix your funnel

• Creating the worlds best customer service

• How to turn your passion into profits

• How the quickest, easiest ideas turned ordinary businesses into extraordinary success stories over night

• The anatomy of a small business

• What is no BS Marketing that Gets you results

For Added Research: Use Amazon… look Up Your Topic / Industry

Okay… Ready… Set….

Step 2 – Edit/Organize Chapter Cards

• Go through that list of 10 and throw away 3 cards.

• Get rid of the ones you think are weakest, least interesting, or you’re not comfortable speaking to.

• When you’re down to 7, arrange them in an order that seems to work best.

Okay… Ready… Set….

Step 3 – Ask Questions• Place the Chapter Cards in front of you, 1 through 7.

• Grab 10 blank cards for each Chapter – you should have 70 blank cards PLUS the 7 Chapter cards.

• For each Chapter, brainstorm 10 burning Questions / Challenges /Objections that your prospects want to know the answers to

• Write them down on the blank cards, 1 per card.

• Just start writing as fast as possible in no particular order

Questions / Challenges / Objections

• Involves going back to your early thinking on your prospect.

• These are their hidden secret desires.

• What is keeping them up at night?

• What is of REAL interest to them?

• What are the real AND imagined problems they are having?

Examples“How Do I Automate My Way To Success?”

• Why would I want to do this? • What will this do for my business?• How did you start?• What is the real goal of a business owner?• How do I know what I should automate?• What is the biggest mistake people make?• This looks very difficult and complicated?• What are the measurements for success?• What if I am not tech-savy?• Where can I add automation?

Examples“Generating Cash for Your Business?”

• Is adding additional revenue today even possible?• How can I make the cash register ring today?• How do I find the people with money?• What is the right type of media to use?• How is thinking like an entrepreneur different?• How can I create effective systems?• How quickly can I make a second sale?• How do I know I’ve been successful? What are the

metrics?• What are the biggest mistakes that people make?• Where do I find the “best” money?

Okay… Ready… Set….

Step 4 – Edit/Organize Question Cards

• For each set of 10 Question Cards, go through that stack of 10 and throw away 3 cards.

• Get rid of questions you think are weakest, least interesting, or you’re not comfortable speaking to.

• When you’re down to 7 Questions per Chapter, arrange the Questions in an order that seems to work best.

• The Goal: 7 CHAPTERS with 7 QUESTIONS Per Chapter in a logical sequence.

Okay… Ready… Set….

Step 5 – Bullet Point Your Answers

• Flip each Question Card over and write 3 prompt words that will remind you of how you would answer this question

• Example: What is the biggest mistake people make?– Thinking that they are in the product/X

business– Not the first product– Worked in the past, but not now

• Repeat for all 7 Question Cards for all 7 Chapters

Okay… Ready… Set….

Step 6 – Create Your Book’s Intro and Ending

• These 7 Sets of Cards outline chapters 1 – 7 … and You Still Need…

– INTRO Chapter

– ENDING Chapter

And I’m even going to give you the bullet points!

INTRO CHAPTER Bullets

• State Your Name

• Briefly Tell Your STORY

• This book is for [TARGET PROSPECT] who want to [SOLVE KEY CHALLENGE]

• Let’s get started

ENDING CHAPTER Bullets

• Recap what was covered in the chapters.

• Take action to achieve [TRANSFORMATION]

• CTA (Call To Action) for Next Steps

CONGRATULATIONS! You Have the Built the Foundation for Your Book

Step 7: Get Someone to Interview You

• Interviewer Role:

– Go through Cards in Order

– Ask Questions

• Your Role:

– Answer Questions

– Make sure the audio of the interview gets recorded.

What You’ll Need

• All your Chapter & Question cards

• Intro and Ending Chapter Bullets

• Someone to Interview you

• A way to record the interview

Tips on Recording

• Set up a free conference line with recording:

– www.startmeeting.com

– www.freeconferencecall.com

– www.freeconferencecalling.com

• IMPORTANT: work with the tech first so you know the steps to make sure the audio is recorded.

Interview Process

1. INTERVIEWER: Picks up your first Chapter Card and reads off the Chapter Name.

2. INTERVIEWER: Picks up the first Question Card for that Chapter.

3. INTERVIEWER: Reads your question and then hands the index card over to give you the prompt words.

4. YOU: Use the prompt words to answer the question.5. INTERVIEWER: If at any time you don’t understand,

you can ask additional clarifying questions. 6. Repeat for each Question Card in that Chapter.7. Repeat for Each Chapter.

Step 8: Turn Your Audio Into Text

• Get the audio of your call transcribed – send it to:– http://www.internettranscribers.com/ ($.02/word)– www.Elance.com– http://transcribeme.com

• Clean up the transcription text Chapter by Chapter.• Add in Intros and Outros to Chapters – to make them

read easier. The best format:– INTRO: Tell them what you are going to tell them – MIDDLE: Your Answers to Questions– OUTRO: Recap what you told them.

• Complete a Final Edit of your completed manuscript or hire a ghost writer to do it (Elance again)

Step 9: Create Your Book Title and Subtitle

• Create a Powerful, Attention Getting Title that speaks to your Target Prospects and their Concerns

• Create a Subtitle that speaks to the desired End Result / Transformation

• Leverage EZ Title Formulas – try out Several and then Choose the Best One

Recap: EZ Title Formulas

• How To _______________________• A Simple Method For ________________• How to Solve _______ Once And For All!• The Ultimate Guide To ________________________• The Step-By-Step Formula For _____________________• The Truth About ____ That _____ Doesn’t Want You To Know • Insider Secrets About __________________________• A Simple Technique For __________________________• The Dirty Little Secret About _______________________• 7 Secrets Your Competitors Don’t Want You To Know About __________• Why Almost Every Expert Is Wrong About ______________• The No-Lose Way To _________________• How to Quickly and Easily ______________• The A-B-C Formula For __________________• The Shocking Truth About _________________• The Correct Way To _____________________• An Easy Cure For The _____________________• The ONLY Type of __________ You Should Ever Use• The FOOLPROOF Way To _____________________

Produce Your Book

• Plug your title / Subtitle into the Cover template we provide.

• Plug your edited text into the Book template provided by the printing vendor.

• Get it printed:– Createspace

– 48hourbooks.com

– City Blue/City Print

– Lulu.com

Step 10: Congratulate YourselfYou’re Now an AUTHOR!!!

FINALLY… Save Your Cards!

• Don’t throw them away.

• You WILL use them later as described in Session 8 on newsletters.

• Put them in a safe place where you can find them again.

• IMPORTANT!

Next Time: “Set It And Forget It Profit Follow-Up System ”