www.medresponsive.com

Call us: 1-800-670-2809

How to Utilize Social Media for

Healthcare Marketing

Without doubt anyone could say that social media is the most powerful

platform for influence these days. The impact which it creates in various

industries is indescribable. Healthcare marketing is now therefore gearing up

creating revolutionary changes. For hospitals, private practices, healthcare

centers and the related establishments this is the right time to lay a strong

base on the web. Facebook, Twitter, LinkedIn and Google+ are the platforms

where you need to lay your foundation in to build up your online presence.

But you must first of all know how to utilize this social media for your

healthcare marketing.

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Call us: 1-800-670-2809

Here are some simple and easy tips to follow:

1. Build up a Proper Marketing Strategy

Right planning can help you in proper execution. Plan how to get noticed in

the crowd. When customers enter your website, your social media profiles

should also be made visible in the first page itself. But just opening a

Facebook or Twitter account may not help. For this you would need to wisely

device strategies understanding the present trends.

As soon as you develop you social media marketing plans, brain storm your

goals. Check if you are certain about your target audience, the outcome of

your marketing plans, and the message you are trying to convey to your

audience.

2. Launch a Conversion Campaign

You can think about starting a social media campaign which conveys what

your healthcare service does. Numerous hospitals, healthcare product

suppliers and service providers have many success stories gained just by

their well-devised healthcare marketing campaigns through social media.

Have you heard about Dana-Farber cancer institute who launched awareness

campaigns across various social media channels and easily gained audience’

trust through their marketing efforts. Through their web videos they showed

the crowd their way for cancer treatment and their contemporary facilities

inside.

www.medresponsive.com

Call us: 1-800-670-2809

www.medresponsive.com

Call us: 1-800-670-2809

3. Generate Only Useful Content

As always heard, content is the king. Today, all leading social media sites

encourage long form content for better visibility in the searches. Make your

content educational and informative for your audience that they may find

interest in. You can make your content more attractive as well as informative

if you could add more value to it by some creative works. So as to boost up

your healthcare marketing efforts, you may add some videos, screenshots,

infographics or related images along with your content. Create and publish

blogs and articles that speak about your healthcare practice, product, or any

other health related matter that would be of interest for your target

audience. Also, think about sharing links from other websites too, which

would work useful for your audience. This would not only generate more

visitors to your pages, but also improve your search engine rankings.

4. Focus on Brand Visibility

Study reports say that 90% of people trust the health information they hear

through social media. You can now therefore think about posting some

health-related vital information for your target audience online. On a report

in HealthCare Finance News, it says 40% of people mentioned the

information they found on social media was useful in coping with a

condition, and even in selection of a physician. Therefore, focus on building

your brand visibility as much as possible, but in a sensible way. You can

encourage reviews from your satisfied patients or customers, collect their

testimonials, so as to earn more credibility for your practice.

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Call us: 1-800-670-2809

5. Keep an Eye on Competitors

Keep watching what new social media marketing techniques your

competitors are using. You may get your healthcare industry related links

and data for keyword research through them. Try out what they are applying

but in a better way.

6. Entrust in Professional Hands

If you are not so savvy about the present social media marketing trends or

have no time to dedicate, consider entrusting your marketing tasks to any

professional healthcare digital marketing company, who knows what is

trending and work out things better for you.