ibm commerce healthcare marketing
TRANSCRIPT
HEALTHCARE
TonyChief Marketing
Officer
Helping healthcare providers deliver relevant, personalized experiences at the right time & place
Market Forces Rising patient expectations Changing demographics Rapid digitization Increasing costs Growing regulatory
complexity
Marketing Challenges Data-driven insights Digital innovation Compelling interactions Cost effectiveness Lifetime engagement
IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &
digital experiences Omni-channel delivery Lower costs
For Successful Marketing Outcomes Effective campaigns Enhanced patient acquisition Patients who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth