smarter commerce summit - ibm mobilefirst services

3642 IBM MobileFirst Services:

Explore Mobile Consulting,

Implementation and Managed Services Chris PepinMobile Enterprise ExecutiveIBM Global Technology Services

@chrispepin

[email protected]

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processed. Therefore, no assurance can be given that an individual user will

achieve results similar to those stated here.

2© 2013 IBM Corporation

Agenda

• The mobile revolution and challenges

• An introduction to IBM MobileFirst

• Becoming a Mobile Enterprise

• MobileFirst services

© 2013 IBM Corporation 3

Mobile is everywhere

Mobile is about transacting

1

96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile enables the Internet of Things

91% of mobile users keep their device within arm’s reach 100% of the time

2

4

3

Mobile is primary

5

90% of users use multiple screens as channels come together to create integrated experiences

Mobile must create a continuous brand experience

Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the

end of 2022

Insights from mobile data provide new opportunities

75% of mobile shoppers take action after receiving a location based messages2

Mobile challenges

Integrating mobile into business processes

1

Increasing productivity, increasing profits, differentiating the customer experience

Skills and infrastructure readiness

Devices, data and mobile applications

2

4

3

Security

5

Develop deploy and manage mobile applications across multiple platforms

Mobile applications

9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they need

Bring Your Own Device (BYOD)

Employees bringing personally owned devices to work2

Video: IBM MobileFirst

http://www.youtube.com/watch?v=sHQe4FsJ0X4

http://www.youtube.com/watch?v=sHQe4FsJ0X4

IBM’s expanding mobile portfolio125+ patents for wireless inventions in 2012, bringing the total to 270

1H

Emptoris Rivermine Telecom Expense Management

2012

IBM announced:IBM Mobile Foundation

IBM Endpoint Manager

Named leader in interactive design

IBM acquired:Tealeaf CX Mobile

2H

IBM announced:

Managed Mobility

and MAPM Services

and

IBM Security Access Manager

for Cloud and Mobile

IBM announced:IBM MobileDevelopmentLifecycle Solution

IBM announced:IBM Connections Mobile

IBM acquired:

IBM Cast Iron

20131H

IBM announced:IBM acquired:

Urban Code DevOpsPlatform

Steps to becoming a mobile enterprise


A mobile enterprise starts with a strategy

• Defining the business problem and success criteria

• Personas and use cases

• Mobile infrastructure readiness

• Processes and governance model

Strategy

Enterprises need at least two strategies: B2E and B2C

Written mobile policy is essential

• Terms and conditions for devices,

security and applications

• Corporate owned devices as well

as BYOD; data privacy

• Input from human resources, legal,

procurement and reimbursement


Comprehensive policy for PCs, smartphones and tablets

Policy

Mobile security risks are significant…

FrequencyNever Rare Often Frequently

Lim

ited

Massiv

e

Loss/Theft/ Seizure

Based on Gartner, Mobile Security Risks, interviews with members of ISS

xForce, and Corporate Executive Board

Blue Tooth Slurping

Man in the Middle Attack

Impact

III

IIIIV

Roving Bug/Illegal

Malware/ Spyware/ Grayware

Location Logging & Tracking

…and involve more than just the device

Manage deviceSet appropriate security

policies • Register •

Compliance • Wipe • Lock

Secure DataData separation • Leakage •

Encryption

Application SecurityOffline authentication •

Application level controls

Secure AccessProperly identify mobile users

and devices • Allow or deny

access • Connectivity

Monitor & ProtectIdentify and stop mobile

threats •

Log network access, events,

and anomalies

Secure ConnectivitySecure Connectivity from

devices

Secure ApplicationUtilize secure coding practices

• Identify application

vulnerabilities • Update

applications

Integrate SecurelySecure connectivity to

enterprise applications and

services

Manage ApplicationsManage applications and

enterprise app store

Device Network Applications

“Mobile computing devices should be more

secure than traditional user computing devices

by 2014”

Education is key to reducing security risk

• Identifying cybersecurity threats

• Protecting corporate and client data

• Safeguarding devices

• Data and security incident reporting

• Build a “culture of security”


Published guidelines, online education and social interaction

Education

Technology maps to business requirements

• Mobile Device Management (MDM)

• Containerization, virtualization, encryption

• Anti-malware

• Network access control

• Mobile Application Platform


One size doesn’t fit all

Technology

Enterprise Needs:

Protect corporate applications and data, not just the device

Prevent data leakage from enterprise apps to personal apps and

public cloud-based services

Enforce advanced security features such as file-level encryption

Centrally administer and enforce permissions and policies

Ability to remotely wipe all work-related applications and data

Personal Needs:

Maintain full control over personal apps and data

Enterprise policies do not apply when the device is not connected

to the enterprise network and corporate applications are not in use

Selective wipe ensures that personal data remains untouched

Simple to switch between personal and work functions

Separating personal and work data

Virtualized Devices & Virtual Desktop Infrastructure (VDI)

Mobile Device Management Secure Container

MDM

EnterpriseContainer

Management Server

Enterprise Device

Personal Device

Manage device security policies (password, encryption, etc.)

MDM controls enterprise access (WIFI / VPN / email)

Wipe and “selective wipe”enterprise data and apps

Create a “secure container”

Replace the default mail / calendar / contacts

Allow organizations to write apps that run in the container; encryption

Virtualize the device OS

Create a virtualized “enterprise device” and “personal device”

Virtual Enterprise Desktop

Virtual Applications

Enterprise Desktop

Approaches to data separation

Mobile Enterprise Management solutions

• Moving beyond Mobile Device Management (MDM)

• Microsoft Exchange ActiveSync is NOT the answer

• Connected cloud and on-premise solutions

• What devices do I need to manage?

• What features do I need?


Mobile application development

• Native, web, HTML5, hybrid, virtual

• Developing solutions for multiple platforms

• Deployment: public and private app stores

• Security


IBM is a mobile enterprise

• 435,000 employees worldwide; 50%

mobile

• BYOD isn’t new at IBM and includes

smartphone, tablets as well as laptops

• 120,000 employees leveraging

smartphones and tablets; 80,000 BYOD

• 600,000 managed laptops/desktops;

30,000 BYOD

• IBM embraces social computing

IBM's BYOD program

"really is about supporting

employees in the way they

want to work. They will

find the most appropriate

tool to get their job done. I

want to make sure I can

enable them to do that, but

in a way that safeguards

the integrity of our

business.“

- IBM CIO Jeanette Horan

Video: IBM Mobile Technology – A Personal

Journey

http://www.youtube.com/watch?v=0sEaLyLjFag

http://www.youtube.com/watch?v=0sEaLyLjFag

Mobile @ IBM

• Legal

Personally owned device terms

and conditions

• Policy

Same overriding security policy for

all endpoints (laptop, mobile, other)

• Technical controls

Detailed security settings per

platform (“techspecs”)

Formal

Mandatory Digital IBMer Security

Training

Casual

IBM Secure Computing Guidelines

Targeted w3 articles

Social

Secure Computing Forum

Secure Computing Blog Posts

Developer

Secure Engineering guidelines

Mobile app security guidelines

Endpoint Management

(overall control)

Anti-malware

(malicious app protection)

Network access control

& Application level security

(data protection)

Containerization / Virtualization

(data protection, data privacy, end user acceptance)

Mobile as primary

Personas

(13 inside IBM)

BYOD policy

(Windows, Linux, Mac, smartphones, tablets)

Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive

Application & Data Platform

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Cloud & Managed Services

Devices Network Servers

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tegratio

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Management AnalyticsSecurity

IBM MobileFirst Offering Portfolio

Industry Solutions






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Management AnalyticsSecurityStra

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To schedule a workshop, email: [email protected]

• Interactive discussion to

understand client business

drivers, pains and requirements

• Overview of IBM MobileFirst

Strategy, technology and POV’s

• Industry trends and imperatives

• Structured working session to

outline next steps

Client ValueWorkshop Highlights

For Line of business and IT

leaders seeking expertise and

experience in developing,

enhancing, and/or executing

their mobile enterprise

strategy.

• Industry expertise with top

use cases and successes

• Capability assessment

including identification of

opportunities and gaps in

mobile strategy

• A detailed client report and

next steps

One day interactive workshop with an IBM mobile expert to help

enterprises plan and develop a customized roadmap for success

IBM MobileFirst Journey Workshop

mailto:[email protected]

IBM MobileFirst Strategy & Design Services offer:

Customer journey mapping for mobile engagement

Accelerated mobile strategy and business case

creation

Vision and delivery of compelling mobile web

experience

Detailed strategies for infrastructure for mobile

enterprise IT and communication initiatives

For clients who need to:

Ensure mobile projects yield measurable business value

Link mobile investments to ROI and IT strategy

Establish plans for growth and maturity of mobile initiatives

IBM MobileFirst Strategy & Design Services

Key offerings:

IBM Interactive

IBM Mobile Infrastructure

Strategy and Planning

Services

Mobile Strategy

Accelerator

5/22/2013 29

Interactive agency with a unique ability to imagine, discover and deliver

compelling user experiences

IBM Interactive

Industry Solutions




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Develop new mobile applications

Integrate mobile applications with enterprise IT systems

Manage and secure mobile environments

Maintain visibility, control and automation of mobile devices

IBM MobileFirst development services

Key offerings:

IBM Mobile Application

Development from the

Cloud

IBM Mobility and Wireless

Services

IBM MobileFirst Development & Integration Services

offer:

Fast cycle development of mobile applications across

platforms

Mobile application integration for seamless connectivity

and data management

Secure and seamless wired, wireless, cellular and WiFi

network access including increased network bandwidth

required for voice, data and video

IBM On Demand Consulting for Mobile

For clients with development teams and some experience with Mobile projects

Fast path to expert help on Mobile development projects

Offerings customized to client skill level and requirements

Defined access to architects and technical experts for the IBM Mobile

Enterprise Development Lifecycle

Sharing of Best Practices and Experiences to continually help improve client

experience with Mobile development and implementation

Quarterly or yearly subscription

Provides clients access to IBM’s technical experts for mobile

Industry Solutions




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Manage complex IT infrastructures and/or multi-vendor mobile

environments

Optimize IT resources across the extended enterprise

Address shortages or gaps in mobile IT skills

IBM MobileFirst cloud and managed services

Key offerings:

IBM Mobile Enterprise

Services for managed

mobility

IBM Mobile Enterprise

Services – Mobile

Application Platform

Management

IBM Cloud and Managed Services offer:

Flexible and scalable compute power with access to

greater network bandwidth

Predictable allocation of, and investment in, current

skills and IT resources that support mobile initiatives

Multi-vendor integration and device support

Highly efficient coordination of global mobile projects

Deploy and manage a security-rich enterprise mobility strategy for both

BYOD and corporate issued devices

Comprehensive approach to managing devices via mobile device

management platform, tools and services

Secure corporate data and enhance compliance and consistency

Includes mobile messaging software to perform two-way synchronization of

email, contact and calendar

IBM MobileFirst managed mobility services

Smartphones, tablets and rugged devices acquired, distributed and

managed for you with subscription-based pricing

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research,

Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with

exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave.

Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Breadth and Depth are Today’s

Differentiators in Enterprise Mobility Services

“Today’s enterprise mobility market comprises

many different providers, ranging from the

agencies that specialize in user interface (UI)/

design work to development boutiques to large

multinationals. However, few truly have the scale

across the life cycle of services, from user

interface and design skills to business acumen

to mobile technology expertise.”

Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise

Mobility Services, Q1 2013”

Full report can be accessed at http://www.ibm.com

Forrester WaveTM Enterprise Mobility

Services names IBM a leader for 1Q2013

IBM services map to business needs


IBM mobile partnerships and alliances

Connect to backend systems in support of mobile

Manage mobile devices and applications

Transform the business by creating

new opportunitiesExtend existing business capabilities to mobile devices

Build mobile applications

Secure your mobile business

Assess and Planenterprise mobile strategy

Start with a

consulting

assessment

IBM Global Technology Services offers solutions to address the complete mobile lifecycle

Questions?

Chris Pepin

Mobile Enterprise Executive

IBM Global Technology Services

[email protected]

@chrispepin

© IBM Corporation 2012. All Rights Reserved.

IBM, the IBM logo, ibm.com are trademarks or registered trademarks of

International Business Machines Corp., registered in many jurisdictions

worldwide. Other product and service names might be trademarks of IBM or

other companies. A current list of IBM trademarks is available on the Web at

“Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

Copyright and Trademarks

42© 2013 IBM Corporation

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