healthcare marketing workshop preview
DESCRIPTION
Health connect - A glimpse into healthcare marketing and the underlying factors.TRANSCRIPT
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Health Connect
Healthcare Marketing WorkshopBuilding Sustainable Practices that grow your healthcare business
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Wellness Wheel
Healthcare & Wellness - from Diet to Lifestyle Management
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Brands are increasingly opting health & wellness as their core offerings
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Gone in 60 secs
Healthcare Marketing Quiz
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This hospital will get rebranded as a Fortis Group hospital
A. Shri Ganga Ram Hospital
B. Wockhardt Hospitals
C. Breach Candy Hospital
D. Max Hospital
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This hospital will get rebranded as a Fortis Group hospital
A. Shri Ganga Ram Hospital
B. Wockhardt Hospitals
C. Breach Candy Hospital
D. Max Hospital
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This is a stand-alone health insurance brand
A. Cholamandalam MS
B. Apollo DKV
C. ICICI Lombard
D. Max New York
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This is a stand-alone health insurance brand
A. Cholamandalam MS
B. Apollo DKV
C. ICICI Lombard
D. Max New York
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The best online media brand at Medical Marketing & Media Awards 2008
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The best online media brand at Medical Marketing & Media Awards 2008
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Mediclaim v/s Health Insurance
Opportunities & Challenges
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1 billion + population, only about 2 million of population is covered by Mediclaim scheme
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Mediclaim Health Insurance
Critical Illness
Personal Accident
AIDS/HIV Cover
A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover
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E-health & m-health decoded
The new delivery channels of healthcare
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Patient-oriented mHealth system
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16
Prospect of m-health in India
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Easy Healthcare information access 24x7
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E health
Access to personalized healthcare information online
eHealth will mean better access to specialist care services, reduced waiting times and a reduction in the number of visits to care providers.
Customized healthcare information for professionals and patients
Doctors can access patients’ medical records more easily, get immediate access to test results from the laboratory, and deliver prescriptions directly to pharmacists.
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A-Z of Healthcare marketing
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External Exhibitions Seminars/Conferences/
Meets Health Check up Camps Trade/Association Shows Health Day Celebrations
(World Heart Day, World Aids Day, Women’s Day, World TB Day)
Sponsored Events
Internal Training workshops Fraternity Interactions Employee Meets
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Brochures – Corporate & Service Specific
Pamphlets Leaflets Direct mailers Posters Dossiers Background Sheet Fact file
Service Guidebook Health Manual Diet charts & food
pyramids Welcome kit Patient Testimonials Patient Case Study
Showcase Catalogues
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Renewals//Extension Reminder
Merchandise Loyalty cards Membership Benefits &
Coupons Health Tools like BMI
calculator Privilege Cards
Birthday/Anniversary Cards
Topical Messaging Health & Wellness
Management Database Marketing
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Healthcare & Technology – A perfect match
Building ICT Capabilities towards developing healthcare
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Case Study: Microsoft & Google Health Microsoft
HealthVault and Google Health provide free, secure accounts where patients can organize their health information and easily share it with their doctors and nurses.
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HEALTHCARE: NEW FORMATS AND APPLICATIONS
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New Prescription Drug Information Format
Newly designed package insert will provide the most up-to-date information in an easy-to-read format
FDA Regulatory Information
www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm
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Human beings visit Healthcare Services
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They come for advice, relief from disease.They come for Hope.
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The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.