+DURING THIS CLASS YOU WILL LEARN…

Pinterest 101

How businesses are using Pinterest to drive sales

What you can start doing to build your presence today

How you can easily improve your SEO using Pinterest

How you should be using Pinterest as a business owner

Tips and tricks to get the most out of your account

+THE BASICS

Pinterest: a virtual bulletin board that people use to collect ideas and things they like

Board: a board houses the “pins” and is specific towards a certain topic

Pin: a visual bookmark within the board used to do things like plan trips and projects, organize events, or to just save for future reference

+YOUR PRESENCE IS IMPORTANT

Pinterest is the 2nd largest traffic referral platform (Shareaholic, March

2014)

o Facebook 1st, Twitter 3rd

Your customers are on Pinterest and they are spending money

Customers use Pinterest differently than any other social

networking platform o To get inspiredo To find informationo To collect things they likeo To connect with people who have similar interests

+IS PINTERST RIGHT FOR YOU?

Do you have content to share?

Is your target market on Pinterest?

Have you already been pinned?

o http://www.pinterest.com/source/yourwebsite.com

o Use this information as a resource!

+GETTING SET UP

Set up your account as a business (www.business.pinterest.com)

Build your profileo Account Nameo Account Description

Make sure you are as accessible as possibleo Phone numbero Websiteo Locationo Link social accounts

Install the “pin it” button on your bookmark menu

the pin-it button

+BUILDING YOUR BOARDS

What types of boards should you be building?

o Boards that appeal to your target market

o Relevant to the lifestyle of your ideal client

3 Simple Rules:

Clear, keyword rich board titles

Keyword rich board descriptions

Populate boards with 20-30 pins each

+PERFECTING YOUR PIN

Over 80% of pins on Pinterest are re-pins

Develop content that creates value around your business

and your industry

The most successful content is optimized for the Pinterest

platform

o Quality: use clean, high quality images

o Size: 736 pixels wide (ideal)

o Style: infographics, checklists, tutorials, teaser text, and videos

+OPTIMIZING YOUR ACCOUNT Make sure you are pinning to the appropriate board

Take advantage of the simple SEOo Naming your image prior to uploadingo Check your backlinko Image description

Keyword rich Call to action URL in description Price (if applicable)

Keywords! Keywords! Keywords!

“Rich Pins”

+INCREASE VISIBILITY

Post at the most optimal times

Integrate your social media accounts

o Twitter (at set-up)

o Pinterest tab on Facebook

o Social buttons on website

Encourage pinning

o Add “pin-it” button to every image

o Visit www.business.pinterest.com for buttons

+INCREASE VISIBLITY

Cross promotion

o Announce that you’re on Pinterest

o Utilize e-mail marketing

o Blog about it

Give back

Host a contest

+CONVERTING PINS TO SALESNordstrom Approach:

E-mail Approach:

Integrate e-mail marketing and social accounts

Send out e-mail promoting the most pinned content

+SUMMARY

Set yourself up as a business, not a personal page

Plan ahead

Don’t pass up any opportunities

Don’t be afraid to try different techniques! Pinterest is a

forgiving platform

Happy Pinning!

Questions?