how you can use pinterest for your business
TRANSCRIPT
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Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
for business
Summary
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1. Boards
2. Pin descriptions
3. What to Pin
4. Widgets
5. Engage
6. Analyse
7. Inspiration
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Stats
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• 1/3 of US women now use Pinterest
• 40% of women who use the platform are aged between 25 and 45
• Only 8% of US men use the platform
• Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined
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Boards
• Keep your boards and board names specific.
E.g. Rather than having 1 board called ‘Social Media Tips’ have multiple boards about the specific platforms
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• Fill your boards.
Add at least 5 Pins to each board to make them look complete
Full board Empty board
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• Create a ‘Top Pins’ board
This tells people your most popular Pins and will encourage them to Pin them
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• Choose the right cover image for your board
Entice users by using eye-catching cover imagery
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• Think about creating a ‘Group Board’
A group board is a board where you and others that you invite can adds Pins to.
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Pin Descriptions
• Provide context
Why you liked the image, what idea does it represents, what tips you have to go along with it, additional information related to the image.
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• Link to your website
You can add live links to the captions, just copy and paste the URL in. Adding a link to a Pin’s description encourages people to click through to your website
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• Include a call to action
Research has shown that including a call to action shows an 80 % increase in engagment.
•Read more ways to here…
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•Watch a video…
•Learn more…
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• Use keywords and hashtags
Using keywords in your description where appropriate can increase the chance of your Pins being discovered
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What to Pin
• Long tall images
Research shows that tall images get Pinned more frequently and drive more traffic when compared with short images.
Infographics of this shape are very popular
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• A range of content from other social media sites
You can embed content from other sites such as videos from YouTube and slides shows from SlideShare
Just embed the code into the description box
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• Repin old content
Don’t be afraid to repin old content onto other boards if they are relevant.
This will increase the chance of them getting Pinned again.
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Widgets
• Get ‘Pin it’ buttons on your website. If you have a Wordpress blog
you can download a plugin that will put all the social sharing widgets next to each of
your blog posts. E.g. ‘Really simple Facebook Twitter share buttons’
• Install a ‘Pin it’ button in your browser. This will allow you to Pin content easily when browsing the internet
https://help.pinterest.com/
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Engage
• Don’t forget to reply to comments just like you would on any other social media platform.
• Like and repin back to people who like and repin your content.
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Analyse
• Use Pinterest Analytics
Use Pinterest Analytics to track which Pins are more popular. Learn from this information and use it to plan your future Pins.
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Inspiration@GetTrainedUK
Questions
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Upcoming Hangouts and Courses
• Next Hangout – LinkedIn and Lead Generation on the 1st May
• Coming soon (May) Pinterest and Instagram half day course
• Digital Content - 15th April • Social Media for Business – 23rd April • Facebook for Business – 24th April
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