guide on how to use pinterest for business
TRANSCRIPT
DISCOVERY
RESEARCH PRODUCTS, BRANDS, TIPS
COLLECT IDEAS
KEEP TRACK OF INFORMATION
10 MM MONTHLY USERS
67.8% OF USERSFEMALES
40.2% OF USERS25-44 YEARS OLD63,8% OF USERS
DON’T HAVE CHILDREN
DATA SOURCE: COMSCORE CANADA
1.CONNECT WITH FEMALE CUSTOMERS
2. EXPRESS BRAND VALUES BEYOND PRODUCT OR SERVICE
3. BUILD RELATIONSHIPS BY PROVIDING USEFUL INFO
4. Humanize Your Brand
5. INSPIRE ACTION
WEEKDAYS: WEEKENDS:12 AM TO 2 PM8 PM TO 1 AM
SATURDAYSBEFORE 12 AM
POST ABOUT:MONDAY - FITNESSTUESDAY - GADGETSWEDNESDAY - QUOTESTHURSDAY - FASHIONFRIDAY - HUMOR
POST ABOUT:SATURDAY - TRAVELSUNDAY - FOOD
WHO IS YOUR TARGET AUDIENCE?WOMEN ME
N
CAN YOU POST GOOD IMAGES?
ARE YOU IN FASHION, DESIGN, FOOD OR ART INDUSTRY?
YES
YES
NO
TRY OTHER PLATFORMS
TRY PINTEREST!
NO
PINTEREST ANALYTICS VIA BUSINESS ACCOUNT:● PROFILE ANALYTICS: IMPRESSIONS, REPINS,
CLICKS, ALL TIME STATS● AUDIENCE ANALYTICS: DEMOGRAPHICS,
INTERESTS ● WEBSITE ANALYTICS: USERS THAT GO FROM
PINTEREST TO YOUR SITETHIRD PARTY TOOLS:● ALL MAJOR SM MONITORING TOOLS:
RADIAN6, SYSOMOS, BRANDWATCH● SPECIALIZED TOOLS: CURALATE,
PINALYZER, OCTOPIN
B2C IS A PRIMARY FOCUS OF PINTEREST● USERS ARE ACTIVE IN THEIR FREE TIME● USERS RESEARCH THEIR HOBBIES,
PERSONAL INTERESTS● USERS LOOK FOR VISUALLY PLEASING
CONTENT
B2B SHOULD STILL TRY PINTEREST IF:● THEY ARE IN FOOD, DESIGN, ART
AND CRAFTS, FASHION OR BEAUTY INDUSTRY
WHY WHOLE FOODS IS SUCCESSFUL ON PINTEREST?
THEY FOLLOW 4 SIMPLE
RULES
1. PROVIDE TIPS
2. GO BEYOND YOUR PRODUCT
3. CREATE VISUALLY PLEASING IMAGES
4. INSPIRE ACTION
ENTERING PINTEREST THINK ABOUT THE COST OF:1. IMAGE
PRODUCTION
2.PINTEREST MANAGER
3.ANALYTICS TOOL
YOU WILL HAVE TO PAY FOR HIGH QUALITY PHOTOGRAPHY OR GRAPHIC DESIGN
YOU WILL NEED FULL TIME STAFF WHO WILL MANAGE YOUR PRESENCE ON SOCIAL MEDIA PLATFORMS INCLUDING PINTEREST
YOU WILL MOST LIKELY NEED TO USE SOCIAL MEDIA MANAGEMENT TOOLS BEYOND PINTEREST ANALYTICS
ONE OF THE BEST RESOURCES YOU CAN USE TO GET STARTED ON PINTEREST IS AN EBOOK BY HUBSPOT
Download the ebook
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