how to use onsite retargeting like optimonk
TRANSCRIPT
HOW TO USE ONSITE RETARGETING LIKE
OPTIMONKwww.optimonk.com
ABOUTToday, we're sharing the onsite
retargeting strategy used by our very own marketing team to generate leads. So, how does the team that pioneered onsite retargeting use it
themselves? Find out now!
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1. eBook promotion
DETAILSOF THE
CAMPAIGN
Goal: Build email list Campaign triggering: Exit-intent Targeting: Page-level targeting Frequency: Max. 2 times per visitor Engagement: Spending a minimum of 5 seconds on the current subpage Conversion rate: 16%
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2. eBook promotion for Shopify stores
DETAILSOF THE
CAMPAIGN
Goal: Build email listCampaign triggering: Exit-intentTargeting: Page-level targetingFrequency: Max. 2 times per visitorEngagement: Spending a minimum of 3 seconds on the current subpageConversion rate: 25%
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3. Popups on the OptiMonk Blog
DETAILSOF THE
CAMPAIGN
Goal: Build email listCampaign triggering: OnClick TriggeringTargeting: Page-level targetingFrequency: Max. 2 times per visitorEngagement: Spending a minimum of 5 seconds on the current subpageConversion rate: 41%
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4. Trial promotion
DETAILSOF THE
CAMPAIGN
Goal: Lead generationCampaign triggering: Exit-intentTargeting: Page-level targetingFrequency: Max. 1 time per visitorEngagement: Spending a minimum of 10 seconds on the current subpageConversion rate: 9%
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5. Consultation
DETAILSOF THE
CAMPAIGN
Goal: Lead generation / Lead nurturingCampaign triggering: Exit-intentTargeting: Page-level targetingFrequency: Max. 2 times per visitorEngagement: Spending a minimum of 5 seconds on the current subpageConversion rate: 21%
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WANT TO READ MORE DETAILS ABOUT THE CAMPAIGNS?
VISIT OUR BLOG!
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