how to use facebook pages for your non-profit group
DESCRIPTION
This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage supporters and raise funds. Empower your organization's supporters by giving them the means to participate online. Share your group's work with the class and learn tips to quickly build a following in Facebook.TRANSCRIPT
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Matt Quinn
CommuniversityMarch 3, 2011
HOW TO USE FACEBOOK PAGES FOR YOUR NON-PROFIT GROUP
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AGENDA FOR WORKSHOP
Techniques and tips for successful social networking
Examples of successful social networkers at KKFI and other NPO’s
How to use social networks to build a following for your group or cause
Quick Survey - Twitter, YouTube, Flickr, podcasting, blogs
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WHAT IS SOCIAL MEDIA?
Interactive, Two-way Communication Enabling Groups to Engage Supporters.
Using Social Media is different for groups – Get Action, Build Community!
Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”
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GROWTH LADDER
Step #1 – “Start Up” – listening; branding; connect with other sites; planning
Step #2 – “Sharing” – tell your story; establish partnerships
Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action
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Create Google Alert to search for what people are saying about your program
Create Social Mention alert | Twitter
Follow Facebook, Twitter accounts
Engage - Comment on Facebook followers
Engage – Re-tweet, Reply Tweets
HOW TO “LISTEN”?
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4 times per day for 10 minutes on social media
3 times per day network with people
2 times per day share something from someone else like re-Tweet or share
1 time per day do something creative like blogging
-- Guerilla Marketing for Non-Profits
ACTIVITY GUIDELINES
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FACEBOOK PAGES
Allows a Group to Gain Support
Keep Focused on Supporters (not you)
Share the story of your clients
Some people use email less; prefer to stay on Facebook
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4 Elements of a Successful Page Connect all spaces to your web site
Create a Resource Fan Page that focuses on a particular sector or issue
Create contests that allow for action or participation through an offer
Mention Facebook in all materials
-- From Mashable, The Social Media Guide
HOW TO SUCCEED
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BUILD A FOLLOWING
Stories & Messages Share the stories of your clients
Share news & stories relevant to your group’s mission or cause
Use Conversational Tone
Encourage comments and conversation
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BUILD A FOLLOWING
Tools & Techniques Plan and Set Goals; Measure Success –
e.g., increase donors or volunteers
Embed Widget on Website
Invite via Email or E-Newsletter
Use “Welcome Video” & Landing Page
Use Photos & Get Fans to Tag Photos
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BUILD A FOLLOWING
Tools & Techniques - continued Link to Twitter for auto feed…maybe
Facebook Icon & Link on Printed Material
Use @ Tag
Consider Advertisements
PREPARE TO INVEST YOUR TIME
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WHAT’S NEW
Facebook Changed In February 2011 Photos Placed Prominently at Top
Removed Tabs from Top
Page can now “Like” other Pages
Changed Page’s Wall
Allow Admin to Switch Identity
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HOMELESSNESS
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HOMELESSNESS MARATHON
Annual, Nation-wide Radio Broadcast Facebook – 670 fans
Twitter – 300 followers
Website
YouTube Channel
LET’S LOOK AT THIS PAGE
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KKFI 90.1 FM
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KKFI 90.1 FM Community Radio
Facebook – 5100 fans
Twitter – 340 followers
Website; E-newsletter
YouTube Channel
Podcasts – Tell Somebody, Eco Radio KC
LET’S LOOK AT THIS PAGE
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FACEBOOK - HAIC
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FACEBOOK - CAUSES
Facebook – advocacy, fundraising Causes
Facebook Birthdays
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Using Twitter for Non-Profit Groups: Follow topics and people of interest
Micro-blogging
3 E’s of Twitter - Engage, Educate, Entertain
PREPARE TO INVEST YOUR TIME
- from Old Media, New Tricks website
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4 Tips to Succeed with Twitter Authenticity before marketing. Have
personality. Build community.
Be thankful. Reply and Retweet!
Follow everyone who follows you if your goal is to have lots of followers.
Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications
HOW TO SUCCEED
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KC CURRENTS (KCUR)
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BLOGS FOR GROUPS
Allows Group Members and Supporters to Submit Blog Articles
Provides readers a way to submit comments on Blog Posts
Another way to build relationships with supporters by displaying personality and group demeanor
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4 REASONS TO BLOG
Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook
Improve your search engine results
Build community around your mission
Grow your fans and followers on social networking sites-- from Nonprofit Organizations
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MEDIA
BE THE MEDIA!
Use social media to publish and distribute your own story Video sites – YouTube, Vimeo, others
Photo sites – Flickr, Picasa
Audio sites – Libsyn, iTunes
PREPARE TO INVEST YOUR TIME
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MEDIA - YOUTUBE
YouTube – Allows groups to create a channel to publish videos Gain followers and advocate for your
cause through subscriptions
Seek feedback, collaborate with other like non-profits or causes
“Keep it Fresh” and share links
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MEDIA - YOUTUBE youtube.com/invisiblepeopletv
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FLICKR FOR GROUPS
Invite people to subscribe to your group to learn more
Allows subscribers to submit photos, videos, and comments
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FLICKR FOR “GOOD”
Available to Non-Profits from Techsoup.org
Provides “Pro” Account – for Free Use Flickr for Outreach
and Community Building More Info - flickr.com/upgrade
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MEDIA - FLICKR
flickr.com/groups/facesofone
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MEDIA - PODCASTS
http://ecoradiokc.libsyn.com
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RESOURCES – SOCIAL MEDIA
Facebook Best Practices for Nonprofit Organizations – see DIOSA
“21 Creative Ways to Increase Your Facebook Fanbase” – Social Media Examiner
“How We Got To 40,310 Facebook Fans in 4 Days” – on allfacebook.com
The 3 E’s of Twitter
Here Comes Everybody by Clay Shirky
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QUESTIONS?
Matt Quinn Twitter: @jmq0004
Facebook: facebook.com/jmq0004
Blog: http://foundationjournal.blogspot.com