how to use blogging to make your pet business more effective

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How to Use Blogging to Make Your Pet Business More Effective

How to Use Blogging to Make Your Pet Business More Effective

Rachel Sheppard

Blogger at

My Kid Has Paws

http://mykidhaspaws.org

Animal Science & Management from UCDavis

3 Years as a Veterinary Technician

What is Business Blogging?

Its a form of inbound marketing that increases your brands online visibility

Talk about differences from regular blogging on this slide

4

What is Business Blogging?

Increase Brand Visibility

Improve SEO

Generate Leads & Conversion

How Can Blogging Benefit My Business?

Expertise

Customer Contact

Permanent Conversation

Expertise: If your business is training, then your expertise is behavior

6

How Does Blogging Drive More Traffic?

Improve SEO

Social Media Content

How do I convert my traffic into leads?

Call to Action

Service Based

Product Based

ebook

webinar

Trials

Coupons/Discounts

Example

Example

Blogging Platform

Design

What do I write about?

NewsPromotions: Giveaways/Contests/Sales/DiscountsLogistics: New hours? New location? Events/Holidays: Hosting or attending ThingsUnique Offerings: What sets you a part from others?Quality & Craftsmanship: Tell the story of your product/serviceThe Need: Tell the story of what your product/service does for peoplePeopleEmployee SpotlightCustomer Spotlight Insider Info: Tips & RecommendationsPlacesBackstory: Where are the products made?Atmosphere: What do customers like about your space?Community: Does your area make your business special?

What do I write about?

Blog Post Tips

Check Spelling & Grammar

Pinnable Image

Watermark Images

Categories/Tags Selected

Call to Action

Featured Image

Internal Links

External Links Open in New Window

Monetized

SEO Friendly

Tools for Success

Plugins

Blogging Calendar

Blogging Schedule

Growing Your Blog & Following

Write for Your Reader

Social Media

Partnerships

Guest Blogging

BlogPaws

Foxtails:

18

But I Dont Like to Write

Video

Photos

Infographics

Questions?