How to Start a University Recruiting Program from Scratch

Doug FauthUniversity & Campus Relations Manager

Southern California Edison (SCE)

AGENDA

1. University Recruitment Philosophy/Charter2. Historic Background/Key Implications3. Key Initiatives for University Recruitment4. Recruitment Strategy5. Action Items

UR Philosophy & Charter

PhilosophyPartnering with ClientsLong vs. Short-Term

Relationships“High-Tech” or “High

Touch” Charter

Who’s Responsible?Programs OfferedWhy?

Historic Background/Key Implications

Historic BackgroundNew or Old ProgramExecutive SupportCentralized or

Decentralized Key Implications

Brand RecognitionPhased ApproachEconomic Conditions

Key Initiatives

BU/Division Utilization Marketing &

Communication Campus Sourcing &

Recruitment Intern/Co-Op Program New Grad Program Diversity & Inclusion Metrics & Measurements Budget On-Boarding

University Recruitment Strategy Components

CAMPUSRELATIONSHIPS

CAMPUSEVENTS

Targeted Presentations Classroom Demo’s Information Sessions Career Workshops Diversity & Inclusion On-Campus Interviews Posting Strategy

CAMPUSTEAMS

STUDENTPROGRAMS

BRANDINGADVERTISING

“Pilot” Program Alumni Hiring Goals Campus Scorecard Metrics

New Grad Fall Recruiting Intern/Co-Op Series Rotation Programs Peer Advisor Diversity & Inclusion Affinity Groups Metrics

“Target” Schools Partnership Programs Faculty/Administration Advisory Boards Student Organizations HBCU’s Metrics

Internal Site Social Media

Action Items Conduct U&CR initial staff assessment by August 5, 2011. Assign “Target” schools to U&CR staff by August 26, 2011. Present 1st draft of U&CR Strategy to Talent Acquisition Manager by September 9,

2011. Start creating system requirements and templates, as well as “look and feel” of

RecSolu e-Campus Manager software by September 19, 2011. Develop a 2012 U&CR Operations Budget to include Recruiter Travel, Candidate

Travel, Interview Days, On-Campus recruiting, Intern/Co-Op Programming, Target Universities, Branding/Advertising, Collateral, Social media and Professional Memberships by September 30, 2011.

Identify and track metrics and measurements related to U&CR for reporting by September 30, 2011.

Develop and update web-based candidate/client survey’s by October 7, 2011. Work with Corporate Communications, Human Resources, Talent Acquisition,

U&CR and outside vendor (TMP) to start creating and developing a new brand by November 25, 2011.

Questions