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How To Set Up And Implement A Referral Program Wilson Peng @artofwarbiz wilsonpeng.com

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Page 1: How To Set Up And Implement A Referral Program

How To Set Up And Implement A Referral Program

Wilson Peng@artofwarbiz

wilsonpeng.com

http://wilsonpeng.com
Page 2: How To Set Up And Implement A Referral Program

Why Launch A Referral Program?• Acquire New User

• Retain Users

• Increase LTV

• More Feedbacks

• Generate Hype

• It Works!!

• TRIPLE WIN!

Page 3: How To Set Up And Implement A Referral Program

DropBox

3900% Growth Rate!!100,000 - 4million users in 15 months

Page 4: How To Set Up And Implement A Referral Program
Page 5: How To Set Up And Implement A Referral Program

Invite for free space!!

Page 6: How To Set Up And Implement A Referral Program

SpoonRocket

Inserted As Apart Of The Sign Up Process!

Page 7: How To Set Up And Implement A Referral Program

Perfect Pricing! $10 To Refer A Friend

Page 8: How To Set Up And Implement A Referral Program

The Power Growth Hacker Airbnb!!

Both People Get Paid For Free Travel? Awesome!Custom sharing on Facebook!

Page 9: How To Set Up And Implement A Referral Program

Custom BrandingGetting Personal!

Custom Landing Page/Personal ImageSay Thanks!! :)

Page 10: How To Set Up And Implement A Referral Program

Custom Landing Page With Personal Image Again!

Travel Anywhere

Page 11: How To Set Up And Implement A Referral Program

Reminds you each time you view your dashboard/messages

Retention!!!

Page 12: How To Set Up And Implement A Referral Program

Uber Time!!

Page 13: How To Set Up And Implement A Referral Program

Custom URL!Leverage Social Media

Page 14: How To Set Up And Implement A Referral Program

Learn A New Skill With Skillshare?

PrefilledTemplate

Page 15: How To Set Up And Implement A Referral Program

Strong CopyUsing Skillshare To Learn Real World Skills

Page 16: How To Set Up And Implement A Referral Program

Good Description For Follow Through

Join Me!

Page 17: How To Set Up And Implement A Referral Program

BirtchBox Physical Products

Try it first, then get rewards

Page 18: How To Set Up And Implement A Referral Program

Creating A Strategy

0

25

50

75

100

Ads Google Social Media Word Of Mouth

Page 19: How To Set Up And Implement A Referral Program

Measure HappinessDo People Like My Product?

Detractors = Unhappy Customer (Damage Brand)Passives = Eh…..It’s Ok

Promoters = Triple Win!!!

Page 20: How To Set Up And Implement A Referral Program

Determine NPS

To calculate your company’s NPS, take the percentage of customers who are Promoters and subtract the percentage

who are Detractors.

Page 21: How To Set Up And Implement A Referral Program

Tools For Determining NPS

Promoter.ioQualaroo

Page 22: How To Set Up And Implement A Referral Program

Be Creative!!

Raised 30k!

Page 23: How To Set Up And Implement A Referral Program

Tools For Creating A Referral System

Page 24: How To Set Up And Implement A Referral Program

Wordpress!!

Page 25: How To Set Up And Implement A Referral Program

Referral Candy

Page 26: How To Set Up And Implement A Referral Program

Don’t Forget To Keep Track of Everything!

Track All Links

Track All Conversion Rates

Track Traffic Source

Everything! :)

wilsonpeng.com@artofwarbiz

http://wilsonpeng.com

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