how to reinforce your organic content with your ads
TRANSCRIPT
How To Reinforce
Your Organic
Content With Your
Ads
Presented by:
Dave Kerpen: CEO, Likeable Local
Joshua Parkinson: CEO, Post Planner
About The Presenters
Joshua Parkinson is the Founder and CCPK (Chief Customer Pain Killer) of Post Planner. He currently lives in San Francisco with his wife and son.
Dave Kerpen is the founder and CEO of Likeable Local and the former CEO and Chairman of Likeable Media. Dave is a New York Times best-selling author and the most read LinkedIn Influencer of all time.
WARNING:Facebook Algorithm
Has
Changed…AGAIN!• Avoid Like-gating or Like-baiting
• Avoid overly-promotional posts
• Post more videos
My Advice: Don’t
Panic!• Basic algorithm still modeled on the
10 o’clock news formula:
Popular, Relevant & Recent posts
win!
• But there is ever more competition
• You need to Chum Chum Bait!
postplanner.com/fishing
Your Content Should Be
Data-Driven!
Stop the guesswork!
1. Find *proven* viral content (chum)
2. Re-purpose with your own branding
3. Post and reap HUGE rewards!!
1. Use Post Planner
2. Use Canva
3. Reach Millions!
BONUS: Ninja Tips!
1. Use Text on Images
2. Add Trackable Shortlinks to pre-
Viral images
3. Only Boost PROVEN Organic
Blogposts
Using Ads to Make Your
Content Exponentially More
Effective
IS HERE
Why Advertise on Social?
www.FBReachageddon.comwww.FBPay2Play.com
3 Pillars Of Succeeding With Ads
Set Goals
Reach The Right People
Scale Smarter
1.Set Goals
"People with goals succeed because they know where they're
going." -Earl Nightingale
S.M.A.R.T.
-Specific
-Measureable
-Attainable
-Relevant
-Time Bound
So You Want To Advertise on Facebook?
What’s Your Ads Objective?
2. Reach The Right People
“You know what’s cooler than reaching a
billion people? Reaching the right 1,000—or
100 or 10– to best grow your business.”
-Dave Kerpen
Create Smart Audiences
Reach your perfect
new customer
• Custom Audiences
• Lookalike Audiences
• Target Groups
Custom & Lookalike Audiences
Get more business and referrals from current customers
Attract people similar to your current customers
Get already-interested prospects closer to buying
Amazing Targeting
Specify everything from gender, to income, to job title, to interests, to location!
The New Word Of Mouth
How has your business grown from
Word Of Mouth?
90% of people trust business recommendations from
someone they know.*
People are 4x more likely to buy when referred by a friend*
*Nielsen Study, 2014
The New Word Of Mouth
Social Ads have BUILT IN endorsements
from friends.
3. Scale Smarter
Double down on what is working
You may be getting sick of your Ad, but
your prospects aren’t!
Adapt to current trends
About Likeable Local
The Likeable Solution
Content Scheduled And Managed For You
Hypertargeted Advertising and TurboPost ™
Boost lead generating content
Referral Program and Likeable Hub Site
LikeableLocal.com/promotion
Sign Up For Likeable
FOR $1
~SAVE $489!~
USE CODE: “marchwebinar”
Expires Tonight!!
Call 212-259-3237 or
[email protected] with questions
Special Offers!
postplanner.com/like
Coupon Code:
LIKE2015
2 FREE months of Master plan!
$98 value
Cancel anytime before May 10
and pay nothing.
EXPIRES TONIGHT!!!
Thank You & Grand Prize
CONTACT:Dave KerpenJoshua Parkinson
TWITTER@davekerpen@yessayer
[email protected]@postplanner.com
PHONE212-359-4347
Questions
?
Redeem special offers, expiring tonight!
Likeable: Sign up for $1 (Save $489). Use Code : marchwebinar
likeablelocal.com/promotion
Post Planner: 2 Free Months ($98 value). Use Code : LIKE2015
postplanner.com/like
Check your email RIGHT after the webinar with details to redeem!