growing your business with facebook ads

Growing Your Business With Facebook AdsHow advertisers and agencies can maximize their online advertising investment with Facebook Ads.

Simple, Sophisticated and Profitable™

December 2010

2 7 West 22nd Street, Floor 7, New York, NY 10010 | 877-775-6699 | cl ickable.com


This Clickable White Paper addresses:

• TheBasicsofSocialMediaAdvertising• BestPracticesforFacebookPages• BestPracticesforFacebookPaidAdvertising

• StructuringFacebookAdsAccounts

• BuildingFacebookAds

• TargetingFacebookUsers

• UsingClickableSolutionstoSimplifyFacebookAdsSuccess

Growing Your Business With Facebook AdsHow advertisers and agencies can maximize their online advertising investment with Facebook Ads.

Authored by

Jordan FranklinClickable Solutions Team Leader

Hanny HindiClickable Search Marketing Guru

Max KalehoffClickable Vice President of Marketing



Introduction: Connect with More Than 500 Million Users with Facebook AdsFacebookisamongtheworld’slargestWebsites,andithasitsownproprietary,bid-based

advertisingplatform—asignificantnewwaytoconnectwithcurrentandpotentialcustomers.

Thisisexcitingfordirectresponseadvertisers:Facebookisarguablythefirstdifferentiated

self-serviceCPCadsystemtocomealongafterGoogleAdWords,YahooSearchMarketing

andMicrosoftAdvertisingadCenter(Bing)thathastheabilitytodeliverqualitytrafficona

comparablescale.

What Are Social Networks? Socialnetworksareonlinemediathatfacilitatesocialinteraction.Theyrepresentoneofthe

mostimportantinnovationsinonlineadvertisingsincetheintroductionofsearchengines.

SocialnetworksareasoldastheInternetandtheWorldWideWeb.Inthebeginning,they

wererepresentedbythousandsofsmallbulletinboardsystems(BBS),butthesewere

eventuallysupplantedbymajornetworkslikeProdigy,MSNandAmericaOnline(AOL).

Web-basedsocialnetworkshavebecomemuchmoreprominentinrecentyears—beginning

withFriendster,andprogressingthroughMySpace,TwitterandFacebook.Today,majorsocial

networkshavehundredsofmillionsofmembers:

• Facebook:500million+members

• Twitter:100million+users

• LinkedIn:75million+members

Thisscalerepresentsahugenewopportunityforadvertisers.Thisisespeciallytruesincethe

introductionofproprietary,auction-basedadvertisingonsocialnetworksinrecentyears.Earned

socialmediatacticshavebeenaconsistentpartoftheonlinelandscape.Paidsocialmediaad-

vertisingisnew.Asmoreandmoreonlinecustomersmigratetosocialnetworks,itiscriticalfor

advertisingdollarstofollowthemthere.

TMProgression of Social Media Marketing

Earned Social Media Tactics

Social Advertising

Social Network Membership

•Facebook:500million+•Twitter:100million+•LinkedIn:75million+



“Effective Word-of-Mouth Advertising at Scale”WhatsetsFacebookAdsapartfromeveryotheradvertisingchannelistheabilitytoengagein

“word-of-mouth”advertisinginascalableandmeasurableway.AsFacebookCOOSherylSand-

bergtoldtheWallStreetJournalin2010,“Weenableeffectiveword-of-mouthadvertisingatscale

forthefirsttime.”Facebookdoesthisbypluggingyouintoanetworkofoverahalf-billionusers.

Everyoneofthoseusersprovidesahugeamountofdemographicinformationaboutthemselves.

Mostimportantly,theyconnectwithoneanotherbydiscussingtheirinterests,“likes”and

dislikes.

Inthiswhitepaper,we’llshowyouthefundamentalsofbuildingyourbusinesswith

FacebookAds.

“We enable effec-tive word-of-mouth advertising at scale for the first time.”Sheryl Sandberg,Facebook COO



Integrating Facebook Ads Into Your Overall Marketing PlanNothingmatterswithoutpurpose--andthat’sespeciallytrueofmediaandadvertising.What

isthepurposeoftelevisionadvertising?Awareness.Thepurposeofprintmedia?In-depthand

qualitativecommunication.Thepurposeofradioadvertising?Toconnectwithshoppers.The

purposeofoutdooradvertising?Toremindpeoplewhoareinapositiontoshop.Thepurposeof

searchadvertising?Tocaptureshopperintent.Fordecades,theseassumptionsofpurposehave

guidedtrillionsofdollarsinmarketingandadvertisingspend.

ButwhataboutthepurposeofFacebookadvertising?

Searchmarketershavealwaystargetedindividualswithwell-definedintentionsbyusingkey-

word-basedadvertising.Socialadvertisingintroducesnewopportunitiestoconnectwithinterest-

andrelationship-basedtargeting.Ineffect,Facebookenablescompaniestogeneratepurchase

intentbytappingintointerestsandsocialpreferences.Successliesinmatchingtherightoffers

andmessagewiththerightcombinationofinterestsanddemographics.Asaresult,Facebook

Adsareparticularlyeffectiveatthetopandmiddleofthefunnel:establishingbrandrecognition,

generatinginterest,andmaintainingloyalty.

Aswithothernewmediachannels,theearliestsuccessonFacebookhascomewithB2Cadvertis-

ing.(Facebook-nativeofferingsthatkeepusersonthesitehavebeenparticularlysuccessful.)

SmallconsumerbrandspioneeredFacebookadvertising,butlargerbrandshavegrownmore

comfortableasthechannelhasmatured.

Giventhesizeofthetotalaudience,allmarketersarelikelytofindtheircustomersonthe

network.Asaresult,largeradvertisershavebegunto

experimentwithB2BmarketingonFacebook.

Itisimportanttorememberthatallofthisisstillverynew;

everystatementaboutthe“purpose”ofFacebookAdsisnec-

essarilyvariable.Asmoremarketersmoveadvertisingdollarsto

Facebook,moredatawillbegeneratedandwhatmostsuccessful

marketingobjectivesservedbyFacebookAdswillbemoreclearly

defined.

While“generatingintent”istheover-archingpurposeofFacebook

Ads,specificmarketingcampaignscanbedividedintothree

categories.

Awareness & Acquisition: Getting Customers“Generatingintent”meansbuildingawarenessaboutyourbrandand

connectingwithtargetaudiences.Leadsgeneratedbytheseeffortscanresult

in“Likes”ofyouradorFacebookPage,ortraffictoexternallandingpages.

Awareness &Acquisition

Engagement &Community

DirectResponse



Engagement & Community: Building Fans and Maintaining LoyaltyIfyourgoalistodriveengagementandmanagecommunities,youshoulddirecttraffictointernal

FacebookPages.Thisallowsyoutoconnectwithandcommunicatewithfansanddrivecustomer

loyalty.Themoreusers“Like”yourpage,thestrongeryourvoiceintheFacebookconversation.

Managinganengagedcommunityisparticularlyimportantforsmallorlocaladvertisers.While

amajorbrandlikeStarbucksmightspendmillionsofdollarsbuildingaFacebookcommunity,a

localcoffeeshopcandothesamefor its customer basewithasignificantlysmallerinvestment.

Afewgroupsoffriendsmightbeenoughforalocaladvertisertobuildasubstantialnumberof

committedfans.

Direct Response: Performance AdvertisingIfyourgoalistogeneratespecificconversions,youwillprobablydirecttraffictoanexternal

landingpage.WhilethiscanbeanimportantcomponentofanoverallFacebookmarketing

strategy,westronglysuggestthatadvertiserscoordinatedirectresponseeffortstoalignwithand

complementacquisitionandengagementefforts.

Whatevercategory,orcategories,yourFacebookmarketingfallsinto,youhavetwotoolsatyour

disposal:FacebookPagesandFacebookAds.Inthefollowingsection,wediscussbestpractices

forboth.



Best Practices for Facebook Fan Pages“Awareness”onFacebookisverycloselytiedto“Engagement&CommunityBuilding.”Thebest

waytokeepcustomersawareofyourofferingsonFacebookisbyturningthemintoconnections,

otherwiseknownas“Fans.”Todoso,you’llneedtocreateaFacebookPage.

Introduction to Facebook PagesFacebookPagescanbethoughtofasmini-websiteswithinFacebook.Theyallowyouto“connect

withyouraudience,shareyourstoryandparticipateinreal-timeconversationsquicklyandeasily

onFacebook.”WithaFacebookPage,youcaneasilycommunicateinformationaboutyourbusi-

ness—fromhoursandpricestolocationsandmenus.FacebookPagesalsoallowuserstoengage

withyouby“liking”yourpage,whichcreatesanexplicitconnectionbetweenyourpageandthe

user.Thisconnectionisavaluableconversionwhichallowsyoutoremarkettotheuser(andher

friends!)viaPageupdatesor“posts”andviatargetedadvertising.

BuildingaFacebookPageiseasy—youcanhaveoneupandrunninginminutes.Butbuildinga

pagethatuserswillwanttoengageandreturnto,likeanyworthwhilemarketingeffort,requires

additionaleffort.

Best Practices for Facebook PagesWithhundredsofmillionsofusersonthesiteeveryday,nothavingaFacebookPagecanbea

significantmissedopportunity.ButthereisonethingworsethannothavingaFacebookPage:

havingablank,out-of-date,oruglyone.

YoushouldonlycreateaFacebookPageifyou,orsomeonewithinyourorganization,can

updateitregularlywithauthentic,engagingandfreshcontent.Thiscanincludenewsabout

yourbusiness(“SaleThisWeekOnly!”)orafeedfromyourofficialblog.Ifyoudecidetoallow

customercomments,youwilllikelywanttomoderatethem.

IfyoudecidetocreateaFacebookpage,you’llgiveyourcustomersahip,casualwayto

interactwithyouandeachother.Atthesametime,you’llgiveyourselfasophisticatedtool

tolearnaboutandcommunicatewithsomeofyourbestandmosthighly-engagedcustomers.

Youcansendthemtargetedmessagesandbuildadvertisementsspecificallyforself-identified

fans.Itwillbeoneofthemostimportantmarketingchannelsinyourorganization.

Top 5 Tips forFacebook Pages

1. Don’tleaveitblank!

2. Includedynamiccontent.

3. Moderatecomments.

4. Buildafeedfromyourblog.

5. Reviewyourpageeveryday.



The Structure of Facebook Advertising AccountsFacebookAdaccountsdifferfromsearchmarketingaccountsinseveralimportantways.

SearchAdvertisingaccountsaredividedintocampaigns,whereyoucansetbudgetsandtarget-

ingparameters.Eachcampaigncontainsmultipleadgroups,andeveryadgroupiscomposedof

adcreatives,keywords,andplacements.Thoughthisstructuremaysoundcomplextoadvertisers

whoarenewtoonlineadvertising,itactuallymakesitmuchsimplertotargetadswithprecision.

Forinstance,anadvertiserpromotingarestaurantcancreateseparateadgroupsfor“pizza,”

“hamburgers”and“subs,”andincludetherelevantkeywordsandadcreativesineachadgroup.

Thisallowsmarketerstoshowadsrelatedto“pizza”onlytousersperformingqueriesonrelated

terms.If,bycontrast,everyadandkeywordisincludedinthesameadgroup,asearchfor“piz-

za”mighttriggeranadfor“subs,”asearchfor“hamburgers”couldtriggeranadfor“pizza,”etc.

Thiswouldresultinlowerclick-throughrates,fewerconversions,andlesseffectiveadvertising.

SEM Account Structure

Keywords: SetBid

• pizza

• pizzadelivery

• orderpizza

• pizzaonline

• cheappizza

Ad Group 1: SetTargeting(Keyword) Ad Group 2:

Ad Group 3:

Campaign: SetBudget&Targeting(Geo)

Ads: Ads

Ads

Keywords

Keywords

FacebookAdsaccountsalsohavecampaigns,wherebudgetscanbeset.But,unlikesearchcam-

paigns,targetingissetattheindividualadlevel,ratherthanthecampaignlevel.(Inotherwords,

Facebookadcampaignsarecollectionsofindividualadcreative,eachwithpotentiallyunique

targeting.)

ThemostimportantdifferencebetweensearchandFacebookAdvertisingisthatthereareno

keywordsinFacebookAds.Insteadofaspecificsearchquery(keyword)triggeringanadtobe

shownonaSearchEngineresultspage,Facebookadsaredeliveredtouserswhomatchthe

targetingsetinthead,like“18-25year-oldmalesinrelationshipsinMontanawithaninterest

inFootballandSoccer.”Eachtargetingparameterisrelatedtoasinglead.Whilethiscanmake



managementofFacebookAdsmoretime-consumingthanmanagingsearchmarketingads,it

alsoforcesmarketerstomatchtheirmessagetotheiraudience—abestpracticethat’sconsistent

acrossalladvertisingchannels.

Targeting Parameters

• NYUStudent

• Manhattan

• 18–22

Single Ad Creative

Ad 1: SetBid&Targeting(Geo,Demographic,Likes&Interests,etc.)

Campaign: SetBudget

Targeting Parameters

• ColumbiaStudent

• Manhattan

• 18–22

Single Ad Creative

Ad 2: SetBid&Targeting(Geo,Demographic,Likes&Interests,etc.)

Social Ad Account Structure



Cost-Per-Click (CPC) Bidding for Social MediaFacebookAdsarecomparableto“contentnetwork”adsonmajorsearchnetworkslikeGoogle

AdWordsorMicrosoftAdvertisingadCenter(Bing),withcomparableclick-through(CTR)andcon-

versionrates.

ThereisasignificantdifferencebetweenFacebookAdsandsearchnetworkcontentads.“Content

Network”adsappearonpageswithrelatedcontent.Forinstance,anadfor“earphones”might

appearonablogwithproductreviews,oramusicsite.Therefore,a“25-30year-oldmalefrom

BaltimoreattendingJohnsHopkins”willonlyseeadsrelatedtothatdemographic:localfastfood

delivery,apartmentlistings,gymmemberships.Itdoesn’tmatterifthey’reonaBaltimoreOrioles

fanpage,orapagepromotingthefilm“EatPrayLove.”Theadswillalwaysberelatedtouser

profilesratherthanpagecontent.

FacebookAdsareonlytriggeredbyuserprofiles.



Hyper-Targeting Your Audience with Facebook AdsSearchenginessucceedbyidentifyingagoodmatchbetweenauser’squeryandarelevantad,

whichattractsaclick.Extendedtodisplayadvertisingonpublishersites,searchengines’content

networkssucceedbysemanticallyprocessingthecontentofthepageandmatchingitwithads

thatarerelevanttothe“meaning”ofthepage.TheeffectivenessofaprogramlikeGoogle’s

contentnetworkistrulyanimpressivealgorithmicfeat.

Incontrast,Facebookdoesnothavetosolvethisdifficultthematiccomputationalproblemin

ordertotargettheiradseffectively.ThisisbecauseFacebookusersbuildandmaintainauthentic,

data-richprofileswhichincludeawealthoftargetableinformation.

SocialnetworkslikeFacebookcollectawealthofdetailedinformationabouttheirusers—the

verypurposeofasocialnetworkprofileistoserveasarepositoryofusers’personalinforma-

tion.Whileusersmayusethisinformationtoconnectwithfriends,advertiserscanusethis

informationtounderstandandtargettheiraudience.

There’saverysimpleruleforsuccesswithFacebookAds:Takeadvantageofallthetargetingop-

tions,notjustoneortwo.Ifyoutrytoputoutanadwithbroad,sweepingtargetingcriteria,like

“everyoneunder18inNewYork,”or“allmenwhohaveacollegeeducationandlikeFootball,”

you’relikelytohavepoorclick-throughrates,andyouradswillstopgettingimpressions.Instead,

trytoidentifyasmanysub-groupsaspossible,andcreatedifferentadsforeachsub-group.

Geographical Location üAge üGender/Sex üLanguage üCultural Interest/Hobby/Fan Status üEducation Level üRelationship/Marital Status üWorkplace/Employer üSexual Orientation üCollege/Alma Mater üCollege Major üBirthday ü

Facebook Targeting Options



Forexample,ifyouareachiropractorwithofficesinDallas,youmightwanttocreatetendiffer-

entadstargetedtomenaged25-55inDallas,eachtargetedtointerestinoneoftendifferent

sports,withadcopylike“NaggingFootballInjury—SeeAChiropractor,”“NaggingBasketball

Injury—SeeAChiropractor,”andsoon,forsoccer,hockey,baseball,tennis,etc.

Evenifyoufeelthatyourcustomersarenoteasilyhyper-targeted,considerthepossibilityof

targetingasubsetofyourcustomers.Forexample,anonlineDVDretailermightfindthatoverall,

theiraudienceisverybroad,buttheymightwanttoindividuallyhyper-targetasingleadfor

theDVDRudytomenwhoarebetweentheagesof22and40,list“NotreDame”astheiralma

mater,andinclude“Football”amongtheirinterests.

Whilesocialnetworkhyper-targetingisanawesomecapability,hyper-targetedsocialnetworkads

canbemoretime-intensivetomanagethansearchengineCPCads.Someadvertisershavelong

waitedforthiscapability.They’llreviewthetargetingoptionsonFacebook,andsay,“I’vebeen

wishingIcouldservemyadsonlytofemalefootballfansinMassachusettstosellthesepink

Patriotsjerseys.”Ifyou’reoneofthoseadvertisers,hyper-targetingisabsolutelyworththeeffort.



Building Effective Facebook AdsSoyou’reskilledatwritingadsforGoogleAdWordsandMicrosoftadCenter,butnowyou’re

expandingyouronlineadvertisingtoFacebook.Whatisdifferentaboutadsonsocialnet-

works?HowshouldyouradcopybewrittenforFacebook?Dodifferentbestpracticesapply?

Theydo:whilesomeofthemethodsandrestrictionsofsocialmediaadsaredifferent,the

sameprinciplesapplyforsearchandsocialadcreatives.

Letusfirsttrytounderstandthebestpracticesofsearchadcopywritinginageneralway.

Skilledsearchmarketersknowthatwhensomeonesearchesfor“attorneys”,youshouldgive

themanadfor“Attorneys”;whensomeonesearchesfor“lawyers”,youshouldshowthema

differentadfor“Lawyers.”Theadcopyshouldbeasrelevanttothequeryaspossible.

Anadvertisingmediumwithadvancedtargetingcapabilities,ontheotherhand,allowsmarket-

erstocreatespecializedadsthatarespecificallyrelevanttoparticularniches.Adsaremore

effectivewhentheyaremorespecificallyrelevanttotheindividualwhoseesthem.Thesame

istrueonsocialnetworks,whereinsteadoftargetingyouradsbykeyword,youtargetby

demographicandsocialniche.Socialnetworkadsprovideyouwithauniqueopportunityto

showpeopleanadthatisobviouslywellmatchedtotheirindividualinterestsandtraits—even

beforetheyenterakeywordintoasearchengine.

Facebook Ad Creative ParametersBeforediscussingspecifictips,it’simportanttoreviewtherestrictionsandparametersof

FacebookAds.Evenifyou’reveryfamiliarwithsearchmarketingads,thereareimportant

differencesyouneedtobeawareof.

FacebookAdshavethreecomponents:

1. Title

Aswithsearchmarketingads,Facebookheadlinescanhaveamaximumof25characters.

Theyappearinbold,aboveimagesanddescriptivetext.

2. Body Copy

DescriptiontextonFacebookAdscanbeupto135characters,whichisnearlydoublethe

70yougetonmajorsearchnetworks.

3. Thumbnail Image

UnliketypicalPPCads,Facebookadsrequireimages.Ifyoudon’thaveanyother

appropriateimage,youcanuseyourlogoasalastresort.

Sample Facebook Ad



TechnicalrequirementsforFacebookadimageryaredetailedintheboxtotheright.Inaddition,

allpay-per-clickFacebookadsmustadheretoFacebook’sAdvertisingGuidelines:

• Imagesmustberelevantandappropriatetothead.

• Overlysuggestiveandgraphicimagesareprohibited.

• Anytextintheimagemustadheretothesamepoliciesthatapplytoregulartextads.

(FormoreinformationaboutFacebook’sguidelinesandrestrictions,pleasevisit:

http://www.facebook.com/ad_guidelines.php)

Grouping Facebook AdsSeparatecampaignsintoadditionaltargetinggroups,soyoucanmakeyouradsmoreperson-

alized.Yourbusinessmayservetwosegmentsequally,butyoucanstillmakeseparateads

foreachniche.Considerthesetwoadcopies:“Seattle’sTopDivorceLawyer.Don’tletyour

soon-to-be-ex-wifetakeallyourstuff”vs.“Seattle’sTopDivorceLawyer.Don’tletyourfuture

soon-to-be-ex-husbandtakeallyourstuff”Anequalnumberofmenandwomengetdivorce

lawyers,butifyoutargetbygenderyoucanspecificallyaddresswhetherthepotentialclientis

divorcingawifeorahusband.OrconsidertheseadsforabarinCambridge,Massachusetts:

“Joe’sBarinCentralSquare,Cambridge.ThursdaydrinkspecialswithyourMITIDcard”vs.

“Joe’sBarinCentralSquare,Cambridge.ThursdaydrinkspecialswithyourHarvardIDcard”.

Eventhoughthedrinkspecialisavailabletoallcollegestudents,makingdifferentadsfor

eachofCambridge’suniversitiesgiveseachadamorepersonaltouch.

Address Your DemographicMentionordirectlyaddressthetargetaudienceinyouradcopy.IfyouradtargetsfemaleBoston

Celticsfans,includeaphraselike“Celticsgirls”inyourad.Ifyouareurging35+marriedmento

buyvacationpackagestotakewiththeirwives,tryanadcopylike“TakeyourwifetotheCarib-

beanforValentine’sday”—youknowthey’remarried,sogoaheadandsaysointheadcopy.

Mention Related InterestsConsideraddinganadditionalinterestthatisnotdirectlyrelatedtoyourproductjusttograb

attention,liketargetingfansofdifferentcelebritiesforadsforahairsalon.“VavoomSalon.

GetyourhairstyledlikeBritneySpears.”vs.“VavoomSalon.GetyourhairstyledlikeWhoopi

Goldberg.”vs.“VavoomSalon.GetyourhairstyledlikeCatherineZeta-Jones.”Samesalon,but

differentaudiences,differentidols,anddifferenthairstyles—whynothavedifferentads?

Include the Right ImageIncludeanimagethatwillappealtoyournicheaudience.Ifyou’readvertisingaretailproduct,

includeaphotooftheproductthatwillresonatewiththemorcatchtheirattention.Afemale

CelticsfanislikelytofindapinkCelticsjerseyrathereyecatching,andanNYUstudentislikely

tonoticetheNYUlogoinyourad.Whenpossible,includeimagesofhumanfaces.Usersare

morelikelytoengagewithimagesofotherhumans.

Facebook Ad Technical Requirements

Dimensions:allimageswillbe

resizedto110pxby80px

Aspect Ratio:4:3or16:9

File Size:5MBorless

Supported Formats:GIF,JPG

andPNG

Format Restriction:NoFlash/

NoAnimatedimages

110px

80px



Measuring the Success of Your Facebook AdsDon’trunpaidadsonsocialnetworksifyou’renotmeasuringconversions—evenifyourprimary

goalistogenerateconnectionsor“likes.”

Tracking Conversions Within FacebookForadsthathavealandingpagewithinFacebook,trackingperformanceissimple.Facebookwill

automaticallyprovideyouwithbasictrackingmetrics,suchasimpressions,clicks,click-through

rate(CTR),fansign-ups,and“likes.”

Recently,Facebookintroducedanewsetof“SocialContext”metrics.Ifyou’reafrequentuserof

Facebook–andifyou’readvertisingthere,youshouldbe!–you’veprobablyseenadsthat

includeinformationaboutyourdirectnetworkbelowthem.(Suchasthemessage“JaneSmith

likesthis.”)Ifyouclickthelinkto“Like”ofanad,you’llbecomepartofthe“socialcontext”

yourself.

“SocialContext”metricsinclude:

• Social impressions:Adimpressionsthatincludesocialendorsements.

• Social %:Thepercentageofadimpressionsthatweredeliveredwithsocial

endorsements.

• Social clicks:Clicksonadsthatoriginatedfromanadwithsocialendorsements(e.g.a

socialimpression)

• Social CTR:Socialclicksdividedbysocialimpressions.

Becausethesemetricsarenew,thereisnodatayetregardingtheimpactof“socialcontext”

onadvertisingperformance.Asmoreadvertiserstrackthesefigures,we’lllearnmoreabout

“socialcontext,”andhowtotakeadvantageofittoimproveperformance.

Tracking Conversions Outside of FacebookTotrackconversionstopagesoutsideofFacebook,you’llneedtohaveaccesstoathird-party

solution.ClickableConversionTracking,forinstance,isapowerfulintelligencesystemthatal-

lowsyoutotrackandreportonconversionsonyourwebsitefromFacebook,aswellasother

networkslikeGoogleAdWords,YahooSearchMarketingandBing--allwithasingletagonyour

website.ClickableConversionTrackingalsointroducespowerfulcustomreportingcapabilitiesfor

yourbusiness.

“Social Context” Facebook Ad



SummaryFacebookAdsrepresentanexcitingopportunityforawide-varietyofadvertisers.Ifyou’restill

unsureaboutwhetherFacebookAdsarerightforyou,herearethreemajorpointstoconsider:

DotryFacebookAds,ifyoucandescribeyourtargetaudienceintermsofitssocial,cultural,demographicorpsychographiccharacteristics.

DotryFacebookAds,ifyourgoalsincludeAwareness&Acquisition,Engagement&CommunityBuilding,orDirectResponse.

DotryFacebookAds,ifyoucandefineyourgoalsandimplementpropertrackingandsuccessmeasures.

Asyoucanseeabove,FacebookAdsarerightforalmosteverymarketeradvertisingonlinetoday.

Byemployingbestpracticesandtools,youcansignificantlyimprovethelikelihoodofachieving

yourmarketingobjectives.



Grow Your Business on Facebook with Clickable SolutionsClickable’sadvertisingsolutionintegratessearchandsocialmediaadvertisingintoasingle

platform.Clickablealreadymakesiteasytoadvertiseacrosssearchnetworks,includingGoogle,

YahooandMicrosoft.Now,asClickablecontinuestoexpandintonewonlineadvertisingchan-

nels,ouruserscancreateFacebookadsanduploadtheminbulk,whiletrackingandreporting

onsocialmediaperformancefromthesameinterfacewhereyoumanageyoursearchmarketing

campaigns.

ClickableSolutionsispoweredbyanExpertTeamandanaward-winningProToolthatempowers

advertisersandagenciestomaximizetheirreturnoninvestmentwithcompletetransparency.

ClickableSolutionsExpertswillcreateaFacebookAdsstrategytailoredtoyourbusiness,includ-

inggoalsetting,messagetestingandaudiencesegmentation.Theywillbuildandlaunchyour

campaigns,includingdemographicandinterest-basedtargeting,adcopydevelopment,budgets

andbidstrategy.They’llalsooptimizeyourcampaignsinreal-timetoadapttochangingmarket

conditionsandunlockthefullvalueofyourinvestment,andprovidecustomreportsthatwill

allowyoutotrackperformance.ClickableSolutionsOnlineAdvertisingExpertswillevensurface

opportunitiestoexpandyourcampaignsandgrowyourbusiness—onFacebookaswellasother

emergingonlinechannels.

ClickableSolutionsisacompleteFacebookadvertisingsolution.

Get Started Now To Ensure Your SuccessCall877-775-6699totalktoaClickableSolutionsLeaderandbuildacomplete,customprogramtoensureyouradvertisingsuccessacrossFacebook,GoogleandSearchAlliance.

growing your business with facebook ads

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