remarketing ads for your lawn care business
DESCRIPTION
http://www.lawncarebusinesstips.com - This presentation covers how to use something call "remarketing ads" for your lawn care business. Remarketing ads are a great way to get people to see your site over and over as they browse around on the Internet. In this presentation I show you how to do it with a company called Perfect Audience. Doing this will help your lawn mowing business PPC campaign work even better.TRANSCRIPT
...for your lawn care business
using Perfect Audience
but first I am sure you are asking
What is Remarketing?
Remarketing is showing ads to people after they visit your website
You use the remnant ad space on other sites
like the New York Times
or CNN
or Facebook
to show your ads to your website visitors
It is MUCH cheaper than regular ads
It is the best deal going with Online Advertising
We want to set this up first
so that we can start capturing our website visitors
right away
before we set up our other more expensive advertising campaigns
Why use Perfect Audience?
They automatically link into to over 40 top Internet ad networks
It is better than setting up different
Campaigns with Facebook and Google
You can control everything in one place
To start head on over tohttp://www.PerfectAudience.com
Create a Free trial account
You get a free $60 campaign to use over the next two weeks
but you most likely will not be able to spend it
After you sign up pick a "Standard Website Campaign"
Next install your tracking code
You will see the following screen
Next create a conversion
A conversion is when someone signs up for a quote
Watch my video about having an effective sales funnel
This is why you must have an optimized website
You need to know which ads get people to sign up
It is critically important
If you do not know how to do this contact me
I can help you get it set up
for not a lot of money
Here is how to create a conversion
Here is what a sample conversion should look like
Next you want to create a list
The last step is to create your ads
You can not create ads until your website is approved
this usually takes one business day
this usually takes one business day
First create Facebook ads
The trick is to make a lot of them
People become "banner blind" quickly on Facebook
Here are the Facebook ad Requirements
Your Ad needs a 99 x 72 image
It needs a 25 character headline
and a 90 word description
Dot Not put your website URL in your ad
After you create your Facebook ads
You need to create banner ads
These ads will follow them around the Internet
Perfect Audience is able to cover 98% of the internet
Here are the Ad sizes:
Here are the Ad sizes:300 x 250
728 x 90
160 x 600
468 x 60
120 x 600
Make sure to include your logo in each ad
and a strong call to action
Try different headline variations
and different calls to action
Make 3 banners for each ad size
the Final step is to create and turn on your campaign
You can not turn on your campaign
Until 1,000 people have visited your site
This is why you need to do Perfect audience first
so you can start capturing people the minute
you turn on your other Pay-Per-Click campaigns
Here is how to set up a campaign
Remarketing will be your cheapest
best form of Internet advertising
Perfect audience will not be able to use very much money
So you really want to max out your remarketing spend
If you need help creating a campaign like this
or creating Facebook and Banners Ads
that work
Contact me at….
http://www.lawncarebusinesstips.com