how to provide compelling digital experiences
TRANSCRIPT
How to Provide
Compelling Digital
Experiences Otto de Graaf, SVP Products & Solutions
Experience matters: Cirque du Soleil Invented theater-circus
Estimated $1B revenue
Very high profit (25%)
• Campaigns
• Online
• Social
• Corporate Marketing
• Campaigns
• Online
• Social
• eCommerce
• eCommerce • Product
development
• Customer service
• Social
• Corporate marketing
• Social
7 teams in
different
disciplines
“If you get more than three
marketing people in a room,
you get silos,” Brad Brooks, CMO Juniper Networks.
Silos will not go away! Hard-wired into our brains
• Email marketing
• WCM
• Social marketing
• Campaign management
• WCM
• Product Information
Management
• eCommerce
• Embedded software
• IoT
• VoC
• Customer service
• Social engagement
• Customer loyalty
• Social engagement
• VoC
$11.8
billion
$5.8 billion
$1.5 billion
$2.6 billion
Farewell
IMAGE LIBRARY
Hello HUB
DAM as central hub for
product and brand content
Connected to frontend and
backend technologies
Farewell
MAZE
Hello SMART
Enriched content that responds
to its context
Easy search, metadata and
discoverability
Farewell
WORKFLOW
Collaborative and easy to use,
internal and external audiences
Content driving the
customers’ experience
Hello
EXPERIENCE
www.adamsoftware.net
@ADAMSoftware
www.youtube.com/AdamSoftware
Download the Report
www.adamsoftware.net
@ADAMSoftware
www.youtube.com/AdamSoftware