creating compelling user experiences through apis

©2015 Apigee Corp. All Rights Reserved. @tenfourty @Apigee #IDC16

Creating Compelling User Experiences through APIs Jeremy Brown – Inmarsat Developer Conference 29th Feb 2016 @tenfourty [email protected]

@tenfourty @Apigee #IDC16

Apigee is the largest public and private cloud API platform

3 ©2016 Apigee. All Rights Reserved.

Multi-Datacenter Deployment

1+ Billion �calls / week

Private Cloud�leading Telco

Apigee Cloud

top 10global retailers 60%

peak requests per sec 50k scale

year/year 3x

availabilityzones 21

transactions/day 1B+

regions 8

API availability 99.999%

@tenfourty @Apigee #IDC16 ©2015 Apigee Corp. All Rights Reserved. @tenfourty @Apigee #IDC16

Apigee provides a unified and comprehensive API platform

Protect your APIs from external threats and insider attacks

Reliably expose your APIs with minimum latency, at high availability

Protect your APIs from external threats and insider attacks

Reliably expose your APIs with minimum latency, at high availability

Secure API Runtime Apps Backend

Securely and reliably run your APIs at scale "

End-to-end visibility into the use and performance of your APIs

Analytics

Gain deep insights into your API usage and performance

Developer Management

Partners / Developers

Quickly onboard & engage partners &

developers

API Development

API Team

Build modern APIs with tools you will

love!

Operations Automation

Scale your APIs at web scale with full operational control

@tenfourty @Apigee #IDC16 ©2015 Apigee Corp. All Rights Reserved. @tenfourty @Apigee #IDC16

OAuth2, OpenID, SAML, TLS

OWASP Threat Protection

RBAC, 3rd party IDM Support

Bot Detection

Mediation, Caching & "Traffic Management

node.js"run-time Engine

Data Persistence / "BaaS

Hybrid Deployment / Microgateway

Secure API Runtime

Apigee provides a unified and comprehensive API platform

Apps Backend

Business &"Developer Metrics

Fine-grained Performance Analytics

End User Analytics

Custom Data Capture & Reports

Trace & Diagnostics

Analytics

Customizable Developer Portal

SmartDocs

Self-service "Developer On-boarding

API Products

API Monetization

Developer Management

Partners / Developers

API-driven "Platform Automation

Multi-tenancy & Scaling with Traffic Isolation

Zero Downtime Upgrades

Cross-region Automated Routing & Failover

Global Policy Enforcement

Operations Automation

Flow-based Proxy Editor & Pre-built Policies

API Studio with Open API / Swagger

Test & Monitoring

Extensibility with "node.js / Java

Version Management

API Development

API Team

API Gateway


Code Culture Community


will not get you the

OLD NEW


Implement the NEW Preserve the OLD (when necessary)

Implement the NEW


Culture: Being Digital


New Reality: Two-speed Enterprise DIGITAL

EXPERIENCE

SYSTEM OF ENGAGEMENT

CRM ERP Data Warehouse Database SYSTEM OF RECORD

ESB /Integration Data Lake


From control to context

Processes " guiding principles

interaction patterns

Roles small x-functional teams end-2-end responsibility

Communication transparent and open

pull vs. push


Community: Amplifying digital


New Reality: Digital value chain

B2C

B2E

B2B User App Developer API API Team Backend

customers partners employees


From an army of workers to a network of makers

•  customers activated •  users as product managers

CUSTOMERS •  ecosystem innovation •  extend and complement

PARTNERS

•  on boarding & analytics •  x-company innovation

INTERNAL DEVELOPERS •  enterprise data at core •  unlock core value

SYSTEM OF RECORD


Code: Delivering digital


New Reality: Digital scale

from millions of users to billions

from limited data to massive data

capture and usage

From connecting humans to programs to programs to programs


Every Interaction Matters

ENGINEER FOR PARTITION TOLERANCE AND AVAILABILITY When network failure happens, customer experience suffers The system must continue to function when network partitions occur REACT WITH SPEED AND AGILITY Impossible to produce the diversity of digital-world things in the lab Focus on deployment over testing; build redundant paths and retries

availability @scale

Fault tolerance Programs must function even

when errors occur

Continuous delivery Bite-size innovation

Monitor Monitor across all "

programs


Every Dollar Counts

Don’t wait "around

Ride the "demand curve

Automate, "automate, automate

efficiency @scale


00010001010100000000010101000010001011001000101010000000001010100001000101100100101000011110111100000000010101000111101110011110111100000000010101000110000000001010100011101100000011010000001010101011000000110110000001101000000101010101100000011001011101011011001111110111100010101010110011110011001111110111100010101010110011111011001111110111

Every interaction must be intelligent humans can’t

sift signal "from noise


000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110

1011000000110100000010101010110000001101000000101010

machines can Every interaction must be intelligent

sift signal from noise


000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110

1011000000110100000010101010110000001101000000101010


sift signal "from noise know what your

customers might buy next


000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110

1011000000110100000010101010110000001101000000101010


sift signal "from noise know what your

customers might buy next identify malicious API

traffic


000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110

1011000000110100000010101010110000001101000000101010


Intelligence @scale Intelligence @scale

Intelligence @scale


+

+

Delivering Digital

Intelligence @scale

Availability @scale

Efficiency @scale


Accelerating digital business . . . Being Digital

Culture Code

Delivering digital

Community

Amplifying digital SPEED MATTERS

@tenfourty @Apigee #IDC16 The time was YESTERDAY !!

Code Culture Community


General Principles for your REST APIs •  Be Pragmatic, not a RESTafarian – for the sake of other developers •  Only need 2 urls per resource

–  Collection - /dogs –  Element - /dogs/1234 –  POST, GET, PUT and DELETE -> CREATE, READ, UPDATE and DELETE

•  Verbs are BAD, Nouns are GOOD –  /getsmalldogs vs /dogs

•  Plurals are better –  /dogs

•  We favour Data Oriented APIs over Service Oriented APIs –  Learn the data vs learn the services + the date –  Don’t design an API at all, just use REST

•  We favour simple, flat JSON •  Versioning

–  Don’t! but if you have to we have come to favour putting the version in the sub-domain (if you have to!) – the ‘no-versioning’ strategy for versioning

•  https://api.acmecorp.com/dogs/1234 •  https://api2.acmecorp.com/dogs/1234

•  Check out these resources: –  Web API Design ebook - https://pages.apigee.com/web-api-design-website-h-ebook-registration.html –  Newest thinking in this webinar - http://apigee.com/about/blog/technology/pragmatic-rest-next-generation


Some thoughts on Microservices Centralise and Manage non-functional concerns – API Platform can help •  Analytics - who is consuming what and at what rate

at what time •  Discoverability – developer portal – developer

workflow - self registration, self service to API access and API metrics

•  Versioning –API Teams/services owners– API Platform can help developer engagement (portal)

•  Facades and Mashups – API Platform can be used to orchestrate the cross-functional microservices that may reduce round trips for web applications

PaaS – PaaS solves the “1-click self-service/DevOps” deployment and running and managing of Apps/Services/Microservices – it doesn’t solve the same problems that an API Platform does •  PaaS + API Platform – powerful combination to

enable super fast two speed IT by “two pizza teams” Check out this great article on 7 Microservices antipatterns - http://www.infoq.com/articles/seven-uservices-antipatterns

28!©2015 Apigee. All Rights Reserved. !


4 Best Practices •  Create APIs by product and device type to reduce maintenance •  Create new APIs using existing components with API management to minimize work

from backend teams •  Integrate API Management with your existing CI tooling and processes •  Create an API Tier in front of your microservices to maximize performance


Create APIs by product and device type to reduce maintenance


Create new APIs using existing components with API management to minimize work from backend teams


Integrate API Management with your existing CI tooling and processes


Create an API Tier in front of your microservices to maximize performance


Full Story: Belly Up to the Microservices Bar •  http://apigee.com/about/blog/

developer/belly-microservices-bar •  https://www.youtube.com/watch?

list=PLIXjuPlujxxz9oSr26Oii3-HWhPZU1tvE&v=_-fKGzN-8tA

creating compelling user experiences through apis

Technology