How to Design Compelling Content Experiences

Download How to Design Compelling Content Experiences

Post on 05-Aug-2015

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1. @uberflip @Snap_App#uberwebinar Vanessa Porter Senior Marketing Manager, SnapApp @NessieBessie Hana Abaza VP Marketing, Uberflip @hanaabaza HOW TO DESIGN COMPELLING CONTENT EXPERIENCES 2. @uberflip @Snap_App#uberwebinar We will send the recording. Questions? Weve got answers! (At the end of the webinar J) 3. #uberwebinar We will send the recording. Questions? Weve got answers! (At the end of the webinar J) Join in on Twitter @uberflip @Snap_App 4. WHYCOMPELLINGCONTENT? Noise Providingvalue Be=erdata @uberflip @Snap_App#uberwebinar 5. NOISE:CONTENTMARKETINGISHARD @berflip#uberwebinar#uberwebinar @uberflip @Snap_App 6. 93%ofmarketers plannedtoincreaseor maintaintheircontent outputin2015. YET,WERECONTINUINGTOPRODUCECONTENT TheEconomistGroup @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 7. ISALLCONTENTCREATEDEQUAL? Only36%of marketersbelieve staccontentis eecveat engagingbuyers. DemandMetric @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 8. Solu*onswin. Helpthebuyergeteducated ALWAYSADDINGVALUE @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 9. @uberflip#uberwebinar#uberwebinar CONTENTADDSVALUE Overofexecuvessaythatcontenthas meaningfulimpactsontheperceponsofthe brandbybothprovidinguniqueinformaonand helpingthemtounderstandcomplexissues. 60% @uberflip @Snap_App 10. BETTERMARKETINGDATA ofB2Borganizaonsidenfyconverng qualiedleadsintopayingcustomersas atopfunnelpriority. @uberflip#uberwebinar 57% #uberwebinar @uberflip @Snap_App 11. AWINNINGCOMBINATION @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App Compellingcontentenablesustooersomethingour prospectsreallywant,whilewecollectbe=erdata. 12. AWINNINGCOMBINATION @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App Compellingcontentenablesustooersomethingour prospectsreallywant,whilewecollectbe=erdata. 13. WHATISINTERACTIVECONTENT? Anycontentwheretheprospecthastoacvelyparcipate -clicking,answeringquesons,andlearningmore @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 14. NATURALLYCOMPELLING Interacvecontentoers prospectssomethingnewand dierent Naturalhumandesiretoassess, compete,compare,share Interacvecalls-to-aconget greatengagement o SnapAppcustomersgetan average30%clickrateontheir interacvecontent @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 15. CUTTHROUGHTHENOISE 70%of marketers believe interacve contentis eecveat engaging buyers. DemandMetric @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 16. MARKETERS CREATE COMPELLING EXPERIENCES Break Through The Noise #uberwebinar @uberflip @Snap_App 17. INTERACTIVECTASJUSTWORK @uberflip#uberwebinar 54% $200kincreasedclick-through inpipelinewithin30days #uberwebinar @uberflip @Snap_App 18. VALUE WITHOUT THE FUSS Deliver Value @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 19. DELIVERVALUE @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 20. ECOVA-ASSESSMENT Benchmark assessment Helpsprospects makestrategic decisionsandbe morecompevein theirindustry @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 21. SILKROAD-CALCULATOR Costsavings calculator Helpsprospects idenfyhowthey couldsavemoney andmakebe=er decisionsaccordingly @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 22. MORE CONTENT TO CAPTURE ACTIONABLE DATA Data Through Dialogue @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 23. BETTERMARKETINGDATA @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 24. DIALOGUES,NOTMONOLOGUES Youcanaskyouraudienceadirectquesonand getadirectanswer,whichyourecordandpush intoyourmarkengautomaonsystem leadscoring nurturing salesenablement @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 25. BLACKBAUD-CALCULATOR Createdame- savingcalculator theirsalesteam usedonlivesales callstodemonstrate thetangiblevalueof theirproduct @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 26. INTERACTIVE CONTENT FROM THOUGHT TO ACTION Lets Get Started @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 27. WHATCANYOUMAKE? @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 28. WHATCANYOUMAKE? @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 29. STARTWITHYOURGOAL Whatinformaondoyouwanttogather/share? Isthisleadgeneraon,branding,customersuccess? Isthisaquicktouchorpartofalargercampaign? @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 30. WHERESTHEVALUE? Entertainment Distracon Informaon Answers Somethingthatmakesthemlookgoodin frontoftheirpeers,etc. @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 31. ALIGNVALUE+GOAL Thinkaboutitwithinthecontextoftherestof yourcontenthowwouldanassessmentor surveysupportyourlong-formwhitepaper? VALUE GOAL @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 32. ALIGNVALUE+GOAL Thinkaboutitwithinthecontextoftherestof yourcontenthowwouldanassessmentor surveysupportyourlong-formwhitepaper? Interactive Content @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 33. USEITEVERYWHERE Thegreatthingaboutinteracvecontentisyou canuseitanywhereyouwouldusestaccontent togetbe=erresults Usecases o Events o Blog o Paidmedia o Social o Email Layeritintoallyourcampaigns&programs @uberflip#uberwebinar#uberwebinar @uberflip @Snap_App 34. EMAIL @uberflip#uberwebinar @uberflip#uberwebinar 35. PAIDMEDIA @uberflip#uberwebinar @uberflip#uberwebinar 36. SOCIAL @uberflip#uberwebinar 37. BLOG @uberflip#uberwebinar @uberflip#uberwebinar 38. EVENTS @uberflip#uberwebinar @uberflip#uberwebinar 39. Its the content, stupid. experience