how to prepare a presentation
TRANSCRIPT
How to prepare a presentation
Thursday 12 September 2013Brussels
Management Communication Training
Do you remember this guy?
Andrew Manasseh
• 25 years in training, business development, staff management, and training
• British Council work for 15 years in Thailand, Czech Republic, Italy, and Brussels
• 9 years in EU communications and PR training
• Work with EU trade associations, EU institutions, governments, and corporations
Management and communications training in Brussels and Europe
Brussels
EU trade associationsCorporate public affairsPublic affairs agenciesNGOsRegional officesChambers of CommerceEU institutions
Other European clients
Corporate clientsGovernmentsEU funded programmes and projectsIntergovernmental agencies
What is the challenge?
How to prepare for a presentation
1. Be clear about the aim of your presentation2. Understand what your audience cares about3. Know what you want them to take away4. Structure your story around what they care about
Hello! About us – our organisation
• We are an association that represents network of organisations, agencies, and statutory bodies working to promote policies by addressing the factors that affect our sector directly or indirectly.
• We support our members’ work in EU and associated states through policy and project development, networking, and communications.
We help our members to get through the EU maze
Put in more simple terms, it works like this
• We offer advice and information for policy makers, promote good practices and innovations, and seek to promote ethical and sustainable methods to achieve the aims and objectives set by our members and partners.
• We also welcome formal or informal partnerships with people and public, private or voluntary organisations working on common or related objectives.
Have you got any questions?
How to prepare for a presentation
1. Be clear about the aim of your presentation2. Understand what your audience cares about3. Know what you want them to take away4. Structure your story around what they care about
Number 1
Be clear about the aim of your presentation
Link your presentation to your wider business objectives
Business objectives
Presentations, questions, follow up
information
Results
You have to move your audience to a new place
Story
What do they think
now?
What do they care about?
What do you want them to think?
Communication objectives
Change behaviour
Develop opinion
Raise awareness
Number 2
Know what your audience cares about
Personality traits drive us
• Steady• Compliant
• Influential• Dominant
I want results I want recognition
I want relationshipsI want reason
Are they with you?Involvement
Against For
Enemies:Go out of their way to undermine you
Champions:Go out of their way to support you
NeutralsNot engaged;waiting to seehow it goes
Cynics: Criticise when opportunitypresents
Willing helpers:Happy to support if you engage them
Are they with you?
Positive but
unfamiliar
Familiar & positive
Unfamiliar & negative
Familiar but
negative
You have to move your audience to a new place
Content
What do they think
now?
What do they care about?
What do you want them to think?
Number 3
Know what you want them to take away
My business aims
Want them to
appreciate the value
we provide
Persuade them to continue
funding us
Tell their colleagues about the
added value we provide
www.communicatingeu.com
You have to move your audience to a new place
Message
What do they think
now?
What do they care about?
What do you want them to think?
Number 4
Structure your story
Example business objectives
I want them to tell their colleagues that we give them good return on investment
What messages will they pass on? What will they take away?
I want to persuade them to continue supporting and funding usWhat shows our added value? What proof points will I use?
I want them to appreciate the value of this organisationWhat do they care about? What barriers are there?
How to prepare for a presentation
1. Be clear about the aim of your presentation2. Understand what your audience cares about3. Know what you want them to take away4. Structure your story around what they care about
For more information about our training
• www.linkedin.com/A Manasseh
• twitter.com/andimanas
• www.communicatingeu.com