how to plan for failure as a startup?
TRANSCRIPT
Planning for
FailureStu Garrow
The R
ealit
y 85% of startups will
fail within the first 2 years
Pla
nnin
g f
or
Failu
re You are 6 times more
likely to need a plan
for failure than a plan
for success Most startups plan for
success
Havi
ng a
Pla
n
Having a plan for failure, does not mean
you are planning to fail
Having an fire evacuation plan does
not mean your building is going to burn down It does mean you’ll
know what to do if it
does happen
Eva
cuati
on P
lan
If there was an 85% chance of your building catching on
fire in the next 2 years, how much attention would you pay to the evacuation
plan?
Inve
stors
&
Share
Hold
ers
Want to see you are fully committed to the
busines Will respect smart decisions about how
you plan for your own
future Need to see that if you
personally implode, that the business will
also
Who C
an H
elp
Yo
u Board of directors Independent directors
or advisors Your accountant A business mentor
What
Make
s it
W
ors
e
Most people get way
over their head because they take too
long to react when things start to go wrong They aren’t testing
their position constantly They don’t take action
What
the L
td
means
Ltd means limited liability The creditors of the company can only go after
the assets of the company
and not the directors or
shareholders personal
assets Unless the directors break
the law or their fiduciary
duties
Board
of
Dir
ect
ors
Recruit the best board
you can get with different experience
Understand all your responsibilities as director Take your board
meetings seriously
Board
Meeti
ng
Tim
ing Full board meeting
every month Board call for 30 minutes every week
Board pack published
5 days before each board meeting
Board
Pack
Solvency evaluation Financial report Business KPI’s CEO report & outlook
Future investors will love the investment
Solv
ency Does the business
have more assets than
liabilities Can the business meet
its liabilities as and when they fall due
If Inso
lvency
=
Yes
Immediately call a board meeting (if you
aren’t in one already)
Document every decision made by the
board Assemble a list of all
of your creditors and
what you owe them
Inso
lvency Do not pay creditors
that are chasing you.
All creditors must be
treated equally, or the
funds will have to be
returned
Ord
er
of
paym
ents
Secured creditors Employees Other creditors
Directors and management Shareholders
Cre
dit
ors
Keep them informed
constantly Try to get a creditors
arrangement Payment over time Reduced amount Debt for equity swap
Wit
hout
Preju
dic
e
Placing “without prejudice” on any letter, email or communication means
it cannot be produced
in court Allows you to make an
offer to creditors without admitting anything or having it
used against you
Fiduci
ary
Duty
As a board of directors,
you can justify operating
the business for a few
days whist insolvent if
you can reasonably argue
that it is in the best interest of the shareholders and creditors You cannot incur any new
liabilities whilst insolvent
Poss
ible
Exi
ts
from
Inso
lvency
Sale of business or assets Capital injection
Creditors arrangement
New funding source Voluntary Administration Court appointed administrator
Adm
inis
trato
rs
Administrator fees get
paid first Are paid to recover funds to pay creditors
Will return the business to the Directors when all creditors paid in full
Rece
ivers
hip Liquidation of all
assets immediately No trading out of debt
Company is terminated and wound
up
Dir
ect
ors
Act
ions
Failure to strictly adhere to fiduciary duty to protect shareholders Ends in court and jail
Creditors can sue directors personally for
all personal assets Ban on holding
directorships in the future
People
Change
When the pressure hits, people change
Over communicate Life long friendships
will vaporize Agreeing actions up front help
Cre
dit
or
Change
Eve
n F
ast
er Before you borrow
money or seek investment, consider
the likely outcome that the person will lose their investment
Thin
gs
to A
void Any form of personal
guarantee Fixed and floating charge over the business Secured creditors
Clo
sing D
ow
n
Cost
s M
oney Understand your cost
of closing the business
down Salaries, unpaid leave,
exiting contracts, Company secretary cost
of closure
D&
O Insu
rance
Directors and Officers
insurance Expensive Covers personal claims
on directors and officers, provided they
acted within the law May need to be paid for
5 years or more
Use
Failu
re
Posi
tive
ly Demonstrate that you
took decisive action when it was needed
Experience of going through a failed venture is invaluable
Get
a P
lan
Determine the cost of
shutting down and agree the exit plan with all stakeholders
up front Protect yourself personally Get the best advice
you can
Questions?