how to win startup weekend
TRANSCRIPT
Startup Weekend Spokane November 13th - 15th, 2015
Marsh Sutherland StartupWeekend Co-organizer
StartupWeekend Bootcamp
Agenda
• Friday night pitches - 1 minute
• Lean Canvas to develop your startup idea
• Sunday afternoon pitches - 5 minutes
About meMy name is Marsh Sutherland
• Spokane native. Former Boston tech entrepreneur
• Brought StartupWeekend to Spokane in 2012 with Brett Noyes
• Founder of 6 tech startups. Sold 2.
• 2-time SXSW Startup Showcase Accelerator Finalist
• 4-time MassChallenge Startup Accelerator Semi-Finalist
• Former AngelHack Boston Organizer & Microsoft BizSpark Solution Evangelist
• Pitch judge for MassHack & Princeton alumni startup pitches
Who are you?• Name?
• Business idea?
• Expectations from this seminar?
Friday Night Pitches• You only have 1 minute….
• “Hi, my name is ______ & my startup is _________”
• Problem - Tell a user story “Rob is frustrated because…”
• Solution - Tell a user story “Rob learned about …”
• How it works - Tell a user story
• Your impressive background and/or “why you care” for an emotional connection
• What team member profiles you are looking for • “Tech stack” developer
• Marketer
• UI/UX Designer
Lean Canvas
Areas of FocusProblem Solution Key Metrics Unique Value Proposition
Unfair Advantage
Channels
Customer Segments
Cost Structure
Revenue Streams
Lean Canvas Template at https://docs.google.com/drawings/d/
1h47KVLjkUdEazpgi-6KAe1jpZx3AIpVaR3RUJxDfYOU/edit?usp=sharing
SW Spokane Judging Criteria
Business ModelHoly Grail: Is this innovative & disruptive in a big market?
• Can this idea make money?
• Is there positive customer growth or revenue?
• Is there a customer acquisition / rollout strategy?
• Has a revenue model been defined & is it realistic?
• Is the idea/team ready for capital and execution?
• Would you invest in this company at this point?
Customer ValidationHoly Grail: Did you get users or paying customers?
• Did the team identify customers (demographic, location etc)?
• Did the team get out and talk to customers? See Elizabeth Yin’s Slideshare at http://www.slideshare.net/dunkhippo33/lean-startup-circle-boston-april-28-2011
• What is the value proposition to customers?
• What channels of communication are used?
• How is the Product/Market fit?
Technical - Execution
Holy Grail: Did you launch???
• Is there a functional product (e.g.in the case of an app, did they build one)?
• Which services did they integrate with?
• How much of the product is running on a real server with non-sample data?
Design - ExecutionHoly Grail: Does it have an intuitive & professional look and feel with an obvious value proposition?
• Does it deliver a compelling and captivating user experience?
• Is it memorable?
• What key insights were gathered over the weekend to go in this creative direction?
Sunday Final Pitches• Slide 1: State the problem in a user story
• Slide 2: State your solution in a user story
• Slide 3/Demo app: SHOW How It Works (Execution & Design)
• Slide 4: Explain your Customer Validation & rollout strategy. If you have customers, give metrics
• Slide 5: Explain how big your market is & how you will beat competitors
• Slide 5: Explain your Business Model
• Slide 6: Tell about your team & backgrounds
• Slide 7: Explain your next steps & future milestones
Questions??Contacts:
Marsh Sutherland, @marshsutherland
(617) 999-9211
Ryan Arnold