how to outsource your talent acquisition function without losing your talent brand (and candidates)
TRANSCRIPT
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Keynotes &
general
sessions
Innovation
breakout track
Data &
Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
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Pipeline &
Recruitment
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title title title title title title title
How to Outsource Your Talent
Acquisition Function Without Losing
Your Talent Brand (and Candidates)
Jeremy Tipper Director, Consulting, Innovation &
Solution Sales
Alexander Mann Solutions
#WeAreAMS
Global Clients
Over
3,200+ Colleagues
Delivery Will fill over
Positions in
2015
100,000 Leader Market
24/7
7 Global Client Service Centres
2014 Baker’s Dozen
Customer Satisfaction
Survey
About Alexander Mann Solutions
#WeAreAMS
From the Santander
website, the video was
viewed 113 times in the
campaign period
Results
To the careers site
webpage for roles in
Corporate and
Commercial Banking
Shared through their
LinkedIn channel to a
targeted audience in
Manchester of 708 people
– 6% interacted to find out
more
Peak increase of careers site traffic after the
video was embedded in Efinancial careers and
Exec Appointment HTML emails
The Exec Appointments HTML email was sent to
3100 candidates in the Corporate Banking
sector, and yielded a click-through rate of 16%
1/3 through clicked
43%
increase in
site traffic
446% peak in
Santander careers
site traffic
Winner of the 2014 Candidate
Experience Awards for delivering
positive talent acquisition, hiring and
screening practices
2014 Candidate
Experience
Awards
6%
#WeAreAMS
Results
• Launch Date: 7 September 2015
• 4,750 views on YouTube to date
• Three additional films pipelined
#WeAreAMS
146,567 Impressions
1,624 Clicks
280 Interactions
1.30% Engagement
Spotlight on Social Media
Organic
Targeted to: All
followers
148,509 Impressions
1,457 Clicks
404 Interactions
1.25% Engagement
Organic
Targeted to: All followers
#WeAreAMS Job posting example
Integrated Campaign (cont.)
Job
Posting
Interview
Reviews
Rate My
Placement –
Top Employers
Guide
Inclusion
#WeAreAMS
Results
235 Candidates
to Assessment 26
Campus
Events held
Campus Activity
111 Candidates
Accepted
and starting in
September 2015
September
£50 Avg, CPA
Media
£1.44 Avg, CPC
Visitors to Application page
7696 Visitors to Graduate pages
Web Statistics
5358 Visitors to Intern pages
7696
3960 Applications complete
Total