how to outsource your talent acquisition function without losing your talent brand (and candidates)

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Keynotes &

general

sessions

Innovation

breakout track

Data &

Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

How to Outsource Your Talent

Acquisition Function Without Losing

Your Talent Brand (and Candidates)

Jeremy Tipper Director, Consulting, Innovation &

Solution Sales

Alexander Mann Solutions

#WeAreAMS

Global Clients

Over

3,200+ Colleagues

Delivery Will fill over

Positions in

2015

100,000 Leader Market

24/7

7 Global Client Service Centres

2014 Baker’s Dozen

Customer Satisfaction

Survey

About Alexander Mann Solutions

#WeAreAMS

Mongolia

EthiopiaCentral Africa

Niger

Belarus

Mali

Bolivia

Greenland

Global Reach

#WeAreAMS

#WeAreAMS

Brand Experience Challenge

Challenge and

engage candidates

#WeAreAMS

For Today

#WeAreAMS #WeAreAMS

‘Perfect fit’

#WeAreAMS

#WeAreAMS

From the Santander

website, the video was

viewed 113 times in the

campaign period

Results

To the careers site

webpage for roles in

Corporate and

Commercial Banking

Shared through their

LinkedIn channel to a

targeted audience in

Manchester of 708 people

– 6% interacted to find out

more

Peak increase of careers site traffic after the

video was embedded in Efinancial careers and

Exec Appointment HTML emails

The Exec Appointments HTML email was sent to

3100 candidates in the Corporate Banking

sector, and yielded a click-through rate of 16%

1/3 through clicked

43%

increase in

site traffic

446% peak in

Santander careers

site traffic

Winner of the 2014 Candidate

Experience Awards for delivering

positive talent acquisition, hiring and

screening practices

2014 Candidate

Experience

Awards

6%

#WeAreAMS #WeAreAMS

‘More than just a job’

#WeAreAMS

#WeAreAMS

Results

• Launch Date: 7 September 2015

• 4,750 views on YouTube to date

• Three additional films pipelined

#WeAreAMS

146,567 Impressions

1,624 Clicks

280 Interactions

1.30% Engagement

Spotlight on Social Media

Organic

Targeted to: All

followers

148,509 Impressions

1,457 Clicks

404 Interactions

1.25% Engagement

Organic

Targeted to: All followers

#WeAreAMS

1

2

3

4

5

Find that town!

#WeAreAMS

4 Darlington

#WeAreAMS

#WeAreAMS #WeAreAMS

‘Explore Atos’

#WeAreAMS

#WeAreAMS

#WeAreAMS

#WeAreAMS

Integrated Campaign

#WeAreAMS Job posting example

Integrated Campaign (cont.)

Job

Posting

Interview

Reviews

Rate My

Placement –

Top Employers

Guide

Inclusion

#WeAreAMS

Results

235 Candidates

to Assessment 26

Campus

Events held

Campus Activity

111 Candidates

Accepted

and starting in

September 2015

September

£50 Avg, CPA

Media

£1.44 Avg, CPC

Visitors to Application page

7696 Visitors to Graduate pages

Web Statistics

5358 Visitors to Intern pages

7696

3960 Applications complete

Total

#WeAreAMS #WeAreAMS

‘Zurich Heroes’

#WeAreAMS

#WeAreAMS

Results

#WeAreAMS