how to: optimize your blog post titles
Post on 17-Oct-2014
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DESCRIPTION
With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing will be obfuscated to the world. Look to these strategies for writing successful blog titles and watch the web traffic rise!TRANSCRIPT
@SlingshotSEO | www.SlingshotSEO.com
BLOG POSTOPTIMIZATION
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLES
@SlingshotSEO | www.SlingshotSEO.com
TITLES MAKE OR BREAK YOUR
BLOG POSTS
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESBest Practices
1. Write your title before you write your post
2. Don’t include “Slingshot SEO” in the title
3. Keep titles below 151 characters in length
4. Show value, show value, show value – What’s in it for the reader?
5. Solve a problem
6. Think of titles as tweets
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION
THE ART OF TITLES
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLES10 Types of Titles
1. News Jacking
2. Popular Culture
3. Humor, Absurdity
4. Bold, Declaration, Controversy
5. Ego Stroke
6. Breaking News
7. How-To
8. Top “X” List
9. [Bracket] Title
10. Thought Leadership
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESNews Jacking
“The Dems to the GOP: Saving Big Bird One Tweet at a Time”
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESPopular Culture
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESHumor, Absurdity
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESBold, Declaration, Controversy
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESEgo Stroke
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESBreaking News
“Google Algorithm Update Just Announced – The EMD”
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESHow-To
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESTop “X” List
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESThought Leadership
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLES[Bracket] Title
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION
Title Writing FormulasFrom CopyBlogger
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas
1. Who Else Wants [blank]?
Who Else Wants the SEO Secret Weapon?
2. The Secret of [blank]
The Secret of Killer Inbound Marketing
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas
3. Here is a Method That is Helping [blank] to [blank]
Here is a Method That is Helping Bloggers Write Better Post Titles
4. Little Known Ways to [blank]
Little Known Ways to Hack Google’s Algorithm
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas
5. Get Rid of [problem] Once and For All
Get Rid of Your Non-Converting Website Once and For All
6. Here’s a Quick Way to [solve a problem]
Here’s a Quick Way to Make Your Inbound Marketing Clients Happy
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas
7. Now You Can Have [something desirable] [great circumstance]
Now You Can Have Fun Blogging and Drive Even More Conversions
8. [Do something] like [world-class example]
Build Your Personal Brand Like Rand Fishkin
@SlingshotSEO | www.SlingshotSEO.com
BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas
9. Have a [or] Build a [blank] You Can Be Proud Of
Have an Inbound Marketing Campaign You Can Be Proud Of
10. What Everybody Ought to Know About [blank]
What Everybody Ought to Know About PPC
@SlingshotSEO | www.SlingshotSEO.com
Let’s Write Some Titles!!!Send 5 to 10 original examples of
any style to:
by 10/28