how to create blog titles that bring you traffic
TRANSCRIPT
The title of your blog post is just as important as a
sales headline for a sales letter.
Effective blog titles will attract more
people, and build traffic and leads...
Poor blog post titles can mean your content
brings you little benefit!
A Good Title Continues Working for You When You Repurpose the Content for
Other Sites!
Plus...
(Just like you’re viewing here…)
Here are some examples:
A video for YouTube and Vimeo
A presentation for SlideShare
An article for sites like Medium and LinkedIn Pulse
Podcast content
Greatly increases your online visibility and exposure.
Builds traffic.
Attracts more leads for your list.
Attracts new social followers.
Builds your authority and credibility.
Helps SEO.
And more!...
Repurposing Content Like This Has Many Benefits:
With that in mind....
Here Are ten Top Tips for CreatingEffective Blog Titles
...and to ensure you maximize the benefits
from all your content!
Keyword ResearchYou might think you want to write
about Keyword A...
…But some quick keyword research can
reveal closely-related Keyword B that
would perform more strongly!
Use Your Keyword Research to Help Create the Title
(But adjust it as required to sound natural!
Write for the reader, not the search engines.)
For Example, Let’s Say Your Keyword Is “top hotels london”:
A blog title, The Ultimate Guide to Top Hotels London,
would struggle to rank. It sounds low quality.
On the other hand… The Ultimate Guide to Top Hotels
in London sounds natural and would be fine!
(You’d still be ranked for top hotels london!)
For More Information On Keyword Research, Please
Download Our Complimentary 8-Page Guide:
Quick Note...
How To Do Effective Keyword Research To Optimize Your Content And Attract Your Marketplace
Create Catchy Titles That Work on Social
Social media can now deliver just as much traffic
as search - if not more!
So learning to create titles that work well
for social referrals is vital.
Go to BuzzSumo.com
Type in a keyword related to your intended post, eg. “gardening tips”
Sort the results by Total Shares
Here’s How:
You can see immediately which titles got the most engagement:
Highest Shares
Use the Information to Help Guide Your Own Titles...
(As you create more content - and more titles!
- you’ll also discover what works best for your
own market and audience)
Use Suspense and Intrigue
Suspense and intrigue in a title can almost compel
people to click through to satisfy their curiosity!
● I recently published some repurposed content on LinkedIn Pulse
For Example:
● It received hundreds of views, dozens of
shares, and multiple comments within just
a few hours
● Part of the reason was intrigue in the title...
People wanted the ‘answer’
to thetitle!
[ The Answer - Click Here ]
Use ParametersYES! Using parameters or brackets in your title can boost
response.
Maybe they simply help the title stand
out and draw attention.
( ) [ ] { }
I’ve tested open rates for email subject lines with and without parameters.
Subject lines with parameters enjoyed
a marked increase in open rates.
Here are Some Examples of My Own Blog Titles That Use Parameters...
7 Top Ways To Repurpose Every Blog Post You Create (To Explode Traffic And Attract More Prospects!)
How To Blog On Medium (And Why Your Business Should!)
How To Repurpose Your Blog Post As A SlideShare Presentation (And Get More Online Visibility, Authority and Traffic!)
Ask a Question
A question mark can similarly help draw
attention and increase click-through.
Questions also add intrigue as mentioned previously. People need to find out the answer!
Experiment With Questions In Your Own Blog Titles… Some Examples:
● Blog Titles: Can These 10 Title Tips Attract More Blog Traffic?
● How Do You Create Traffic Generating Blog Titles?
● Can Effective Blog Titles Increase Your Traffic? (10 Blog Title Tips)
Get These 10 Blog Title Tips as a Quick Single-Sheet
Printable PDF You Can Refer Back To Later:
By The Way...
Click HereOn to tip 6...
(The sheet also has a link to an original blog post relating to these tips for more detailed information)
Use a Number in the Title
● Titles with numbers in them perform consistently well…
● You’ll often see them at the top of BuzzSumo results (tool referred to earlier).
● The blog posts themselves are often referred to as list articles or numbered list content.
Here are Some Examples From My Own Blog...
3 Sneaky Ways To Use Email Leads To Grow Your Social Media Following, Build Your Online Visibility And Better Connect With Prospects
10 Easy Ways To Generate Laser-Focused Ideas For Blog Content
7 Top Ways To Repurpose Every Blog Post You Create (To Explode Traffic And Attract More Prospects!)
But don’t use numbers in all your blog titles...
(You need some balance - everything in moderation!)
Use Alliterations
Alliterations Attract Attention!
It doesn’t mean every word in your title needs to start with the same letter….
But using alliterations and similar sounding letters can help titles ‘sound’ better, and look more attractive
Consider The Title Here...
How to Create Blog Titles That Bring You Traffic
How to Create Blog Titles That Bring You Traffic
There’s also a relationship between the following letters:
// Not a strict alliteration, but you see the point! \\
Yes, most of the effect is subconscious - but certainly worth testing!
Write the Title Last
Once you’ve finished, craft it to perfection.
As you’re writing, you’ll likely have some ideas for the title.
Adapt, edit and update the title as you go along.
Just start writing the post - leave the title ‘til later!
This can often lead to more creative titles.
Plus it saves wasting time at the beginning while
you still have a blank page.
Create Several Titles
As you’re writing, note down several ideas for titles at the top.
Don’t decide yet. Just brainstorm as they spring to mind.
Or Test Different Titles Once Your Post Has Been Published
Tweet out different versions of your title, each with a separate trackable link back to your post.
Which got the most engagement?
Use the Information to:
Improve titles you create in future
Or even edit the original post to use the improved title
Use the most effective title for content you repurpose from the post in future
Create Evergreen Titles
The most effective titles will continue attracting traffic for a long time.
So make them as evergreen as possible and relevant all year round.(The odd title to take advantage of seasonal traffic is still fine!)
Get These 10 Blog Title Tips as a Quick Single-Sheet
Printable PDF You Can Refer Back To Later:
Remember...
Click HereFinally...
(The sheet also has a link to an original blog post relating to these tips for more detailed information)
Get our FREE 7-Step “Be Everywhere”
Online Marketing Blueprint … And Start
Using It For YOUR Business Today!
Go Now To:
vwriter.com/blueprint
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