how to optimize web management business
TRANSCRIPT
How to optimize web management business?Perfect Dashboard Community Webinar
Why web management?
Advantages of web management
Fixed monthly income, that you can rely on.
Good scalability
Keeping websites up-to-date protects the entire community reputation
Scalability of web management compared to web development
Finding the right customers
Web management is a perfect continuation of web development
Start with the low hanging fruit
The latest websites that you have created are the easiest pick.
Then go backwards & contact the owners of websites you created in the past.
Finally, you can reach out to the owners of outdated websites that you haven’t created. They probably need your service.
Perfect Dashboard Guide on how to proceed with a new website
Getting customers on board
It’s all about their safety
Do’s & Don’ts
Do’s
● Show that even the big ones get hacked● Explain that they are not a target, but just a
step on the path● Educate them that they website was
secure when it was released, but since then some security loopholes has been found & fixed
● Be clear that it is neither your nor CMS fault
● Show consequences
Don’ts
● Don’t undermine general CMS security● Don’t undermine other developers work● Don’t lie
Crafting the scope of the service
Service Level Agreement
Standard:
● Backup● Monitoring● Updates
Optional:
● Upgrades● Hosting● Content management● Custom changes
Some questions
Update vs Upgrade
Monitoring vs Hosting
Standard Optional
ScalableBackup
MonitoringUpdates
Hosting
Non scalableUpgrades
Content managementCustom changes
Signing contract
What to include in the agreement
Website’s URL
Scope of services
Time period
Initial / recurring remuneration
Contact details
What’s the right price?
Use your hour rate to begin with.
Calculate time for regular activities (monthly scope)
Calculate time for irregular activities (annual scope and divide by 12)
Optimizing workflow
Automation is the king
What can be easily automated?
Regular backups
Integrity tests
Getting information about possible updates
Update process
Testing
The way to automate your work
Become a professional website maintenance provider and offer management services at compelling prices thanks to using automated tools.
Invoicing & payments
More automation required
Invoices
Reports
Payments
Where to find more information?
● In this Facebook group users & creators of Perfect Dashboard exchange tricks and ideas on how to manage websites efficiently.
● Tips and the latest news about website security & website administration.
Automation is important, but keep it personal
Q&A