10 tips on how to optimize your independent creative business site
DESCRIPTION
10 tips & tricks to optimize your independent creative web site, both on and off page. Organic search engine optimization tips from seOverflow.TRANSCRIPT
Optimize Your Independent Creative Site:
10 Tips On SEO (Search Engine Optimization) to Drive Traffic To
Your Business
presented by seOverflow
• seOverflow is a search engine optimization and pay per click marketing company in Denver, CO.
• We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer customized, innovative SEO services to their clients.
• We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members.
Who Is seOverflow?
• On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website.
• Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes.
SEO From 30,000 Feet
• Use the Google Keyword tool combined with brainstorming to figure out what people are searching for in relation to your business.
• Besides ‘local’ keywords, what other niches can you compete in (e.g ‘legal website designer’, ‘travel website developer’, etc.).
• Be sure to pick carefully as these keywords form the foundation of your SEO strategy.
• Assign 1-3 keywords per appropriate page of your site (eg, not the privacy policy).
• https://adwords.google.com/select/KeywordToolExternal
Tip 1: Perform Proper Keyword Research
• Spiderability• Accessibility (Broken Links, W3C, File Size etc.)• Title Tags• H Tags• Keyword Prominence• Meta Tags• Image Optimization
Tip 2: Critical On-pageOptimization Components
• Make sure and get links from all client websites you design or projects you are involved with.
• Use keywords from research as anchor text (e.g. instead of ‘Firm Name’ as anchor use ‘Denver Web Designers – Firm Name’).
Tip 3: Get More Effective Links From Your Clients and Associates
• Submit your website and your clients’ websites to CSS Galleries.
• You can find a list of a ton of CSS Galleries here:
• http://www.webgallerylist.com/• Many offer ‘do follow’ links that count. • Submitting your clients’ sites indirectly
helps your own site.
Tip 4: Submit to CSS Galleries
• Submit your website to ‘niche’ or ‘vertical’ web design directories which offer followed links without a link exchange.
• Where possible, alternate link text and descriptions used in the directories.
• http://www.webdesigners-directory.com (good)
• http://www.designdir.net/ (good)• http://killersites.com (this site redirects)
Tip 5: Submit Your Site to Niche Design Directories
• Create profiles and add your link on sites like Digg.com, LinkedIn.com, Twitter (nofollowed), web design forums etc.
• Typically the more you participate in these social networks, the more powerful your link will become from internal linking.
Tip 6: Create Social Media Profiles
• Write an article and submit to sites such as ezinearticles.com.
• Write a guest blog post for a popular blog, search for opportunities like ‘”Guest blog” + “web design”’.
• Create a how-to article (something about Photoshop maybe) and distribute to site such as Instructables.com.
Tip 7: Write And Distribute Content And Articles
• Every Meetup.com group you join gives you a keyword rich text link from that profile.
• Join BBB or Chamber of Commerce if link ops look good.
• Sponsor events or charities and be sure and ask for a link back.
Tip 8: Join Orgs and Associations
• Be sure to claim your local business listings on sites like Google Maps, Yahoo Local, BOTW Local, MSN.
• Enhance your profile with photos, coupons, etc where possible.
• Get clients to leave reviews on sites that accept local business reviews.
• Check competitors reviews and ‘web pages’ for review and link ops.
Tip 9: Submit Local Biz Info
• Having a Flash site doesn’t exclude you from being able to optimize.
• Use SWFObject to embed Flash and make use of ‘noflash’ div for content.
• Look into SWFAddress as well to create ‘separate’ urls for each ‘page’ of your Flash site.
Tip 10: SEO Your Flash Site