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About Bella

Founded in 2001

Specializing in Unique Off-Site Dinner Venue Over-the-top Private Estates

Clients: Fortune 500 and 1000 companies

In 2005 Bella opened up the Estates for LUX stay

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Private, off-site & unique

In an effort to extend the Meetings Mean Business campaign launched by the industry last

year, the Convention Industry Council in January began a grassroots initiative called “Face

Time: It Matters” to promote the value of face-to-face meetings. It was embraced by theCouncil‟s 34 member organizations after a survey by Florida travel marketing firm

YPartnership found that 35% of corporate and association planners cited “image, publicity,and public policy” as reasons they expected to book fewer meetings this year 

Private Estates are just that, PRIVITE. No press, No publicity, No Public

Selling tool to Event Planners and Incentive Houses

 Meetings and events are valuable tools for U.S. businesses. Meetings and events drive business  growth by fostering collaboration, idea-sharing and generation, and employee retention. Incentive 

 programs have been shown to be two to three times more effective than cash at motivating employee 

 performance. In a recent survey, Fortune 1000 Chief Marketing Officers said that meetings and 

events provide the highest return on investment of any marketing channel. A new study shows that 

87 percent of Americans who have attended an out-of-town meeting or convention for work say it is 

important to running a strong business. . “Incentives are needed for a sales team to be

successful”

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2011 ~ The Come Back Year 

Thirty-four percent of Expedia‟s largest corporateclients said they expect to allocate more funds to their 

travel budgets next year (4% said they would reducetheir budgets). Last year it was 13% and 9%,respectively.

Bella has witnessed a jump in corporate off-site in thesecond half of 2010. Last minute bookings andreservations on the books for 2011

Heaven in 2011!

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How does Corporate work 

Convention destination locations are a must

15-25 minutes from major resort/convention hotels

Incentive Travel is our client ~ Not meeting planners

WOW property ~ most clients have amazing homes,must impress

Spouse Activities ~ Offer programs for the spouses thatare not attending the meetings, or not playing golf 

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Marketing your LUX properties~ your extended sales team ~

Destination Management companies (DMC‟s)

Convention & Visitors Bureau‟s (FAM‟s, lead sheets)

In-house resort destination services

Industry to Industry

Society of Incentive Travel Executives (SITE)

Preferred Vendors

Major sporting events associations

Showcase your properties to the corporate industry

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Conducting a Successful Event

Abide by your city codes, policies & HOA restrictions

Hand-select your preferred vendors

Know your limitations and „code of conduct‟ depending onwho you are working with. Different set of rules with aDMC verses direct to the end user 

Send the homeowner out for dinner and a movie. Do not

have them present during the event. Know your home! Everything about it that could go wrong

Hire Docents to talk about the art, architecture, history of the estate.

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The Challenge

Multiple clients; the homeowner, DMC, incentive house,the end user, etc

Each one requires a different mind set ~ know how to dealwith each Homeowner wants to know that you will protect their 

investment. (liability insurance, make sure all respect their property, follow rules that you and homeowner have set, leavethe house better than you have found it)

Clients demand a flawless event for their guests. They arepaying high $$$ to rent this estate, everything better work perfectly

Make sure you have hand selected your preferred vendorsvery well! This could make or break you in the protection of the estate, or the type of dining experience your guests will

have

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Preferred Vendorswhy do you need 

Your level of clientele expect a „ fine dining experience’ , off-site. Not all caterers can do this.Restaurants do not have equipment to do off-site, nor know how to prep and cook off-site.

Any damage that could be done to a private estate will happen with the vendors; rental,catering equipment, etc.

Contract with all of your vendors. Strict contracts with rules and regulations. i.e..; no cookingin the kitchen (must set up make-shift kitchen in the garage, no heat and serve) All cooking to

 be done on site. This ensures a fine dining experience for your guests. No parking in theimmediate neighborhood.

Rental to be delivered with guidelines; carry in rental, no dollies, pick up the next day (to keepsound down in the neighborhood), one company in and out of a property.

Vendors supply you with a $2M liability with you as additionally insured.

Hidden source of income. To be a preferred, comes with a cost. For every event, you arecommission 10-15% of F&B.

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The Web & Preferred Vendors

Some findings from Runzheimer's new survey confirms this:88% of respondents said they are encouraging the use of preferred vendors (the most effortless way I know how to do

this is by plugging preferred into e-sourcing technology) and75% encourage the use of meetings alternatives, for example, web, phone or video conferencing.

eDMC is an on-line booking portal for meeting planners

and corporate in-house companies. They know that thecompanies that are listed on the site are established vendorsthat have reputation for quality & service.

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The Mark of a Hospitality EstateTM

http://www.hospitalityestates.com/