organising corporate events

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Organising Corporate Events

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Page 1: Organising Corporate Events
Page 2: Organising Corporate Events
Page 3: Organising Corporate Events
Page 4: Organising Corporate Events
Page 5: Organising Corporate Events
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Key elements that should influence the design of the event:Key elements that should influence the design of the event:

• Why is the event being staged and what are its objectives?

• What is the nature of the attendees? Who are they; what are their backgrounds, why are they taking part?

• What sort of event will work best to achieve the event objectives? What experiences will motivate these attendees, given their demographics, their interests and their tastes

Page 7: Organising Corporate Events

Key elements that should influence the design of the event:Key elements that should influence the design of the event:

• What kinds of events have they experienced in the past? What worked and what failed? What can be done that has not been experienced before?

• Is the budget adequate and realistic?

• Will the event be planned and delivered using you or will an outside specialist be contracted to come up with ideas and fulfil the management required?

Page 8: Organising Corporate Events

Name of Event: Work Christmas PartyName of Event: Work Christmas Party

Event BriefEvent Brief

Brief description of event:

What are you trying to achieve, what are your objectives:

Outline your preferred venues:

• Options

• Venues

Page 9: Organising Corporate Events

Catering:Catering:

• Cocktail style food

• Three course sit down dinner

• Buffet style dinner

• Interactive roving style food

• Beverage package

• Beverages charged on consumption

• Do you want to include spirits

• Do you want to include cocktails

Page 10: Organising Corporate Events

Proposed Activities:Proposed Activities:

• Speeches

• Dancing

• Entertainment

• Interactive activities

Page 11: Organising Corporate Events

Who do you want to attend this event:Who do you want to attend this event:

• Management

• Staff

• Clients

• Suppliers

Page 12: Organising Corporate Events

What are the preferred dates for the event:What are the preferred dates for the event:

• Month of the year

• Week day

• Week end

• Day event

• Evening event

• Make sure the event does not clash with any other major sporting or social events

Page 13: Organising Corporate Events

How many people do you want to attend this event:How many people do you want to attend this event:

Other considerations:

• Themeing

• Decorations

• Band

• Entertainers

• Insurance

What is your total budget inclusive of GST:

Page 14: Organising Corporate Events

Making a themed event specialMaking a themed event special

• Creativity

• First impressions

• Atmospherics

• Lighting and sound

• The unexpected

• The ‘big moment’

• The MC and other entertainers

Page 15: Organising Corporate Events

Making a themed event specialMaking a themed event special

• Decoration and themeing

• Food and beverage

• Off site venues

• Organisation

Page 16: Organising Corporate Events

Event ChecklistEvent Checklist

Venues Security

Marquee Hire Signage

Catering Photography/Video

Equipment Hire Decoration

Special Effects Audio Visual

Designer Entertainment

Publicity/Marketing Delivery/Transportation

Page 17: Organising Corporate Events

Event ChecklistEvent Checklist

Venues SecurityCrowd Control

Marquee Hire Signage

Catering Photography/Video

Equipment Hire Decoration

Special Effects Audio Visual

Designer Entertainment

Publicity/Marketing Delivery/Transportation

Page 18: Organising Corporate Events

Event ChecklistEvent Checklist

Venues Security

Marquee Hire SignageInflatables

Catering Photography/Video

Equipment Hire Decoration

Special Effects Audio Visual

Designer Entertainment

Publicity/Marketing Delivery/Transportation

Page 19: Organising Corporate Events

Event ChecklistEvent Checklist

Venues Security

Marquee Hire Signage

Catering Photography/VideoFood/Beverage PhotographersEvent Staffing Videographers

Equipment Hire Decoration

Special Effects Audio Visual

Designer Entertainment

Publicity/Marketing Delivery/Transportation

Page 20: Organising Corporate Events

Event ChecklistEvent ChecklistVenues Security

Marquee Hire Signage

Catering Photography/Video

Equipment Hire DecorationLinen Floral/PlantsFloral/Plants CentrepiecesAudio Visual BalloonsStaging DesignersToilet Hire SetsFurniture ThemeingComputer HireCommunications

Special Effects Audio Visual

Designer Entertainment

Publicity/Marketing Delivery/Transportation

Page 21: Organising Corporate Events

Event ChecklistEvent Checklist

Venues Security

Marquee Hire Signage

Catering Photography/Video

Equipment Hire Decoration

Special Effects Audio VisualPyrotechnics StagingDesigners LightingInflatables Sound

Production

Designer Entertainment

Publicity/Marketing Delivery/Transportation

Page 22: Organising Corporate Events

Event ChecklistEvent Checklist

Venues Security

Marquee Hire Signage

Catering Photography/Video

Equipment Hire Decoration

Special Effects Audio Visual

Designer EntertainmentPrinting BandsBanners DJ'SFlags Trivia

RecreationActivities

Publicity/Marketing Delivery/Transportation

Page 23: Organising Corporate Events

Event ChecklistEvent Checklist

Venues Security

Marquee Hire Signage

Catering Photography/Video

Equipment Hire Decoration

Special Effects Audio Visual

Designer Entertainment

Publicity/Marketing Delivery/TransportationPrinting Transport CompaniesPublic RelationsGiveawaysAdvertising

Page 24: Organising Corporate Events

Pitfalls and keys to successPitfalls and keys to success

• Venues - site inspection

• Time for planning the event

• Budget preparation and tracking

• Insurance

• Critical Plan or detailed Running sheets

• Full beverages package

Page 25: Organising Corporate Events

Further training and advisory ServicesFurther training and advisory Services

Meetings Industry Association of Australia

The Association offers a structured training and education program for both new and experienced members of the industry wishing to develop and upgrade their skills.

Industry Accreditation ie. AMIAA or AMM

www.miaanet.com.au

Page 26: Organising Corporate Events

Advisory BodiesAdvisory Bodies

Each of the Bureaus in each State offers information services on venues and suppliers to the industry.

They will assist in sourcing venues and give advice on what works well.

Page 27: Organising Corporate Events

Thank youThank you

Robyn Buccheri AMMAccredited Meeting ManagerProfessional Conference Services

www.profconferences.com