how to kill a brand
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How to kill a brand
(besides having a lousy product)
Over-‐brand
ny;mes.com
brandchannel.com
brandchannel.com
Lose focus
adage.com
adage.com
Dilu;on
Extend too much
brandfailures.blogspot.com
Un-‐differen;a;on
fortune.com
Believe your customers too much
(or lose confidence in your own product)
Forget why your customers love you
techcrunch.com
mashable.com
allthingsd.com
fastcompany.com
Before NeIlix there was…
fortune.com
businessweek.com
Abandon your values
Forget what your brand represents
businessweek.com
fortune.com
It wasn’t always like this, of course
ny;mes.com
Can J&J bounce back?
Toyota did
brandchannel.com
dailymail.co.uk
cbsnews.com
brandchannel.com
fortune.com
merriamassociates.com
Is Google on the same path?
gizmodo.com
gizmodo.com
Bad service
buzzmachine.com
theinquirer.net
Dell improved – but will the brand survive in a post-‐PC world?
businessweek.com
And then there’s this of course…
youtube.com
And United simply didn’t give a s***
youtube.com
Failure in crisis
engadget.com
There are worse, of course…
Lie
walmartwatch.com
There’s worse…
nyy;mes.com
Greed
rollingstone.com
brandchannel.com, boingboing.com
Wrong role models
independent.co.uk
brandchannel.com
There’s MUCH worse… (Although not the brand’s fault)
telegraph.co.uk
Be evil
brandchannel.com
Disrup;on
Ignore new technologies
magnetelblog.com
businessinsider.com
brandchannel.com
Irrelevance
Ignore market trends
bloomberg.com
businessinsider.com
telegraph.co.uk
Ego
mashable.com
Complacency/Megalomania
fool.co.uk
Or maybe it’s just idiocy?
ny;mes.com
Do everything wrong
bits.blogs.ny;mes.com
guardian.co.uk
businessweek.com
businessweek.com
businessinsider.com
ny;mes.com
Good luck