how to grow your local or regional business using the web
DESCRIPTION
How To Grow Your Local or Regional Business Using The Web. Objective . Drive more sales and generate more new business through your Web site -- locally. About Crexendo. 11+ Years in Ecommerce and Marketing Services State-of-the Art Hosting Facility in Orem - PowerPoint PPT PresentationTRANSCRIPT
How To Grow Your Local or Regional Business Using The Web
Drive more sales and generate more new business through your Web site -- locally
Objective
About Crexendo• 11+ Years in Ecommerce and Marketing Services• State-of-the Art Hosting Facility in Orem• Web Design, CMS, Web Marketing services• Experienced Team – Steve Mihaylo, CEO• Award Winning Services and Support
4 Ingredients for Success on the Web
• eCommerce 2%• Lead Gen 3-5%• Local Leads 5-10%
Product/Service
Qualified Traffic
Fair Price
Good Website
Web Marketing Strategy Overview
Lead Gen & eCommerce
Link Building SEO
CRO SEM
Analytics
eBay
Identify your potential customers online and bring them to YOUR Web site.
Regionalization & Localization… What Is The Potential?
The Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
Phoenix VOIPVs.
VOIP
4 Localization Strategies for the Web• Regional Categories of Live Directories (Link Building)• Localized Keywords in SEO• Localize Paid Search• Tune Your Site for Local Conversions
Live Directories: Regional Categories
Phoenix VOIP = 1300 per month
SEO – Localized Keywords
Conversion Rate
Online Leads 11% to 14%Other Leads 3% to 5%
New Auto Service Leads
November 6December 23January (thru 1.11) 10
Paid Search: Localization
Conversion Rate Optimization: Local
7 More Strategies We Don’t Have Time For• Google, Yahoo & Bing Local Submit• Localized Anchor Text In Link Building• Social Bookmarking• Local & Regional Portals• Vertical Portals with Localized Listings• Localized Permission Marketing• Localized Web Based PR
Register Now – Go to: www.crexendo.com/tmc
Free Web Analytics Report Come to booth: 614
Competitive Recon