how to get found on the internet: a framework for a successful seo strategy
DESCRIPTION
Most people now turn to Google instead of the yellow pages when looking for a company to do business with. Getting your website to appear in search results is not as straightforward as signing up for the yellow pages was, but it can be done. This presentation will explain how search engines like Google work, what an effective search engine optimization (SEO) strategy should include, and simple things you can do to increase your exposure in search engine results.TRANSCRIPT
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Getting Found on the Internet: A Framework for a Successful SEO Strategy
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Agenda
SEO101
A Threefold Approach to SEO
Measurement & Improvement
What’s New in SEO
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Q&A
Please hold questions until the end!
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About Me
Coding since 1986Creating websites
since 1997Working in e-
commerce since 2005
Marketing MBA
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SEO101
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SEO 101
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SEO101
Google does data entry with your website
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INDEXING
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SEO101
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![Page 8: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/8.jpg)
SEO101
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![Page 9: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/9.jpg)
SEO101
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TECHNICAL
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SEO101
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Don’t Confuse Google
?
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Technical Checkup
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www.WooRank.comWrite this down!
STEP 1
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Technical Checkup
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STEP 2Hand WooRank Report to Webmaster.
Tell them to fix it all.
(Cry if necessary)
WooRank
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SEO101
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ON-PAGE
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SEO101
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Keywords
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On-Page: Keywords
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Google doesn’t use the meta keywords tag.
=
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On-Page: Keywords
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http://adwords.google.com
KEYWORD RESEARCH
Write this down!
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
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On-Page: Keywords
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KEYWORD RESEARCH
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SEO101
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Site Structure
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On-Page: Site Structure
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On-Page: Site Structure
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Each product or service needs its own page.
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SEO101
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Content Strategy
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On-Page: Content
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BLOG RELIGIOUSLY.
(Blog must be on your own website, not on WordPress.com or Blogger.com)
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On-Page: Content
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If your blog impresses
humans, the search rankings
will follow
WRITE AWESOME CONTENT
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On-Page: Content
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EDITORIAL CALENDAR
4 Categories = 4 Posts Per Month
ONE Key Phrase per post!
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On-Page: Content
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This is what will happen.
Actual Case Study
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SEO101
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OFF-PAGE
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SEO101
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Links
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Off-Page: Links
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Off-Page: Links
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RELEVANT&
REPUTABLE
NOT JUST ABOUT QUANTITY
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Off-Page: Links
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If your blog impresses humans, the LINKS will
follow
WRITE AWESOME CONTENT
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Off-Page: Links
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Reputable directories = OK
Link farms = NOT OK
NOT OKAY TO PAY FOR LINKS
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Off-Page: Links
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PAYING FOR EYEBALLS = OK!
https://www.stumbleupon.com/pd
Write this down!
Paid Discovery on Great Content = FAST Link Building
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Off-Page: Links
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10/14: 183 links from 37 different sites
1 paid stumble on 10/15: $50 for 500 visitors
11/19: 303 links from 56 different sites
An increase of 120 links and 19 root domains in 1 month
CASE STUDY
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SEO101
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Social Media
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Off-Page: Social
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Social, Social, Social!
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SEO101
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Citations
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SEO101
Download this slide deck at http://bit.ly/GetFound14
![Page 38: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/38.jpg)
SEO101
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https://moz.com/local/search Write this down!
Check your citation status
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SEO101
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MEASURE
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Measures & Metrics
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Metrics that Matter1. Organic Keywords (Webmaster Tools)
Search Traffic -> Search Queries
2. Landing Pages (Analytics)Behavior -> Site Content -> Landing Pages❶Visits ❷Bounce Rate ❸Avg. Visit Duration
3. Referral Traffic (Analytics)Acquisition -> All Referrals
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Ongoing Improvement
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“I should blog more about that”
“I should add that
to my Services page”
“That would make a great
article”
Data-Driven Ideas
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SEO101
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LATESTTRENDS
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SEO in 2013
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1)Authorship
2)Local
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Authorship
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Jump ahead of hundreds of millions of pages using Authorship!
http://plus.google.com/authorship
Write this down!
![Page 45: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/45.jpg)
Local
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Huuuuge Tracks of Land!
![Page 46: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/46.jpg)
1. Fill out 100%
2. Get reviews!
Local
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https://plus.google.com/dashboard Write this down!
![Page 47: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/47.jpg)
What the PLUS?!?
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![Page 48: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/48.jpg)
SEO101
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RECAP
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Recap: The Framework
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Technical Fix Issues
On-Page Keyword Research Drilldown Pages Editorial Calendar
Off-Page Links (Stumble!) Social Media Citations
Measure & Improve Watch the
“Metrics that Matter”
Get ideas from keyword data
Stay on Top of Trends Authorship Local
![Page 50: How to Get Found on the Internet: A Framework for a Successful SEO Strategy](https://reader036.vdocuments.site/reader036/viewer/2022062703/554cdea2b4c905d6488b51e5/html5/thumbnails/50.jpg)
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