Top SEO Techniques

Six tips on how to use SEO to maximize your content marketing investments.

1. Intention is everything.2. Keywords aren’t the be-all and

end-all.3. Focus on the user experience.4. Size matters.5. Optimize for mobile.6. Use unique images.

Intention is everything. search engines are seeing how

people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site? Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent.

Keywords aren’t the be-all and end-all

Including keywords in headlines is becoming less important Seventy-five percent of search queries are between three and five words long, so you should write headlines accordingly.

Focus on the user experience. People like things that they

can quickly digest, but it doesn’t necessarily have much weight with search. You have to make sure that whatever comes after the number makes sense and is useful.

Size matters Longer articles, between 1,200

to 1,500 words, perform better in search, on average. Longer articles are getting more traffic, and they’re ranking higher in SEO, especially for competitive terms.

Optimize for mobile More people are reading news

on their smart phones, so it’s important to ensure that your content is searchable there.

Use unique images While images aren’t as big of a

referral source in Google as they used to be, having unique images on your site is valuable.

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