how to get better targeted innovations, faster to … · this is how we help you and your team to...
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Confiden'al ©2007-‐2016 All rights reserved to HMT
*Source: Howells, Richard., “Why Good Products Fail and What You Can Do About It” (July 2011) Forbes
80% of new product launches fail within 12 months. We’ll show you how easy it is to improve the hit rate by learning the FourFactors® of Success
HOW TO GET BETTER TARGETED INNOVATIONS, FASTER TO MARKET
Confiden'al ©2007-‐2016 All rights reserved to HMT
Healthy Marketing Team are global brand strategy consultants for the nutrition industry. We know the history, we know the success factors and we know the failure factors. We can tell you WHAT is happening in food and health, WHY it is happening and most importantly, HOW you can make it happen for your brand.
Whatever your challenge: New? Growth? Repositioning?… We help you get it right by taking better decisions.
The FourFactors® of Success will improve your performance by helping you getting the fundamentals right.
HOW TO GET BETTER TARGETED INNOVATIONS, FASTER TO MARKET
THIS IS HOW WE HELP YOU AND YOUR TEAM TO TAKE BETTER DECISIONS WITH THE FOURFACTORS® AS A FRAMEWORK FOR BRAND DRIVEN INNOVATION:
KEYNOTE SPEAKERS FACILITATION + MODERATION TREND SAFARIS IN-HOUSE SEMINAR
TREND ANALYSIS & CONSUMER INSIGHTS CATEGORY DIRECTION MARKET ENTRY STRATEGY BRAND POSITIONING CONCEPT DEVELOPMENT CREATIVE BRIEF
FOURFACTORS® TRAINING FOURFACTORS® CORPORATE LICENSING APPLIED IN-HOUSE TRAINING MODULES
Confiden'al ©2007-‐2016 All rights reserved to HMT
THE FOURFACTORS® OF SUCCESS FOR BETTER DECISIONS IN INNOVATION, MARKETING AND BRANDING
What HMT Customers have said? “The HMT uses a unique and easy process that helps to find the right answers to develop something new and great. The experience and knowledge of the team is a very strong asset for any collaboration.” Director Global Early Innovation,
Bayer HealthCare
An Interactive, Actionable, and Inspiring Methodology Fuelled by global best practices and case studies and facilitated by experienced HMT senior consultants, the FourFactors® methodology: • Connects trends with categories, brands and consumers • in one visual model that helps to focus innovation. • Step-by-step decision making • Actionable results • Creates team alignment • One language across functions
WWW.THEHMT.COM
Confiden'al ©2007-‐2016 All rights reserved to HMT
GLOBAL BRAND STRATEGY CONSULTANTS FOR THE NUTRITION INDUSTRY
The FourFactors® Brand Acceleration System HMT Point of Contacts
London Hub • Aurore de Monclin, [email protected] • Verity Clifton, [email protected] • Rukmini Gupte, [email protected] Greater Copenhagen Hub • Peter Wennström, [email protected] • Michael Poe, [email protected] • Per Sundelin, [email protected] • Fredrik Holmgren Holm, [email protected] • Amanda Allvin, [email protected] Singapore Hub • Lesley Stevenson, [email protected]
WWW.THEHMT.COM
We provide expert guidance in the increasingly complex global landscape of nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
STRATEGIC DIRECTION FOR
HEALTHIER BRANDS & HEALTHIER BUSINESS